About Us

There’s Method in Our Madness

We are an integrated digital marketing agency.

And we are maniacally, proudly independent.

Not because we’re lone wolves, but because it frees us up to collaborate with you. And collaboration is where the genius happens.

Your needs, our custom solutions.

Your growth, our constant measuring, assessing, and adjusting.

Your ideas, our creativity and experimentation.

Your challenges, our listening ear.

Your problems, our bloody huge flame thrower.

“We’ll always shout “Eureka!” – and pop the champagne corks – together.”  Ian Hopkinson

Who is the Mad Scientist?

When you come and visit us in the lab, you won’t see him anywhere, but you’ll feel his presence everywhere.

The result of Andrew Radics and Ian Hopkinson’s partnership and collaboration. Into the test tube went the science: Andrew’s exacting, analytical, logical approach. Then, in went the madness: Ian’s passion, creativity, and technical expertise. The result wasn’t just an integrated digital marketing agency – it was a way of thinking, and being.



Inquisitive and experimental.



And heaps of fun. Because just like with other volatile substances (some of which we’re particularly fond of, especially if they’re coloured red) that’s what happens when those creative fumes fly.

Ian Hopkinson

Ian is the original “mad scientist” – a digital creative who is passionate about the online market place and its potential to enable smaller businesses to compete on a global stage.  Ian’s first (and ongoing) love was music.

While studying for a degree in arts and busine...

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Andrew Radics

Andrew is our master of Search Engine Optimisation and Online Reputation Management. He has a deep understanding of how to get the right traffic to websites without paying search engines for placement. Andrew began his career in telecommunications retail, selling telephones and packages. As smartphones hit the market, the product range grew fro...

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Carl Huybers

Carl is our CEO – with decades of experience in business, sales, and life it’s Carl’s job to keep our business on track and ensure our clients get the results we promise to them. In the rapidly changing world of SEO, one of our key points of differentiation is that we know how to ...

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Chris Robarts

As the Online Asset Manager at Mad Scientist Digital, Chris is responsible for keeping the SEO engine room in check. He's the best person for the role having previously managed bands, warehouse logistics and in the back office for local music labels.

Chris has been with us since d...

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Jemmy Rostandy

Jemmy Rostandy is an Ongoing SEO Client Manager at Mad Scientist Digital. He specialises in on-going SEO, and spends most days working on a wide range of projects. He is a bit of a digital all-rounder. Whether he’s managing digital assets, writing and optimising content or analysing information, Jemmy is efficient and reliable. He spends long hou...

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Sam Wallis

Sam Wallis is responsible for co-managing the content arm of Mad Scientist - the Mad House along with our awesome Community Manager Majlin. It’s Sam’s job to ensure that our clients’ web copy, blogs and other marketing copy is perfectly aligned with the client’s communication strategy, SEO strategy, and business goals. Put simply: Sam ma...

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Majlin Erica

Majlin Erica has a dual role at the Hawthorn office, splitting her time equally between ongoing SEO client management at Mad Scientist Digital and community management at Mad House. She finds these two roles complement each other well, as one is technical and the other more creative. It also means that no two days are the same, an aspect of digital...

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Shriya Sivaji

Shriya Sivaji is an Ongoing SEO Client Manager at Mad Scientist Digital, where she manages on-page, off-page and ongoing services for several clients. She is passionate about enhancing her clients’ rankings and online visibility, and does so using a mix of technical and creative skills. Ultimately, she aims to make the client’s website more at...

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Madison Chia

Madison Chia is a Client Results Manager at Mad Scientist Digital. In this role, she develops and maintains strong relationships with our internal and external stakeholders as well as clients and staff. She is passionate about helping our clients achieve their business goals through the use of savvy SEO solutions. Managing a team of four, Madison i...

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Aaron Marshall

Aaron Marshall is an Ongoing SEO Client Manager at Mad Scientist Digital. He specialises in keyword research and strategy, which basically means getting his client's websites to rank well for certain words and phrases on Google. He is also highly experienced in on-page and local SEO as well as client management. In addition to being a Mad Scientist...

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Sara Vecchi

Sara Vecchi is an On-going Client Manager at Mad Scientist Digital. She spends most days implementing SEO procedures, including on-going, on-page and local SEO, for a range of corporate clients. She manages client progress and results through custom tracking systems and reports, to ensure she meets client expectations. Sara is thorough in her resea...

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Julian Choi

Julian Choi is a Local SEO Specialist Mad Scientist Digital. It’s his job to ensure your local customers can find your site quickly and easily when enquiring on Google. He is always looking for new and innovative ways to drives clicks and direct prospects to his client’s websites. He is passionate about helping his clients build a strong online...

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