About Us

There’s Method in Our Madness

We are an integrated digital marketing agency.

And we are maniacally, proudly independent.

Not because we’re lone wolves, but because it frees us up to collaborate with you. And collaboration is where the genius happens.

Your needs, our custom solutions.

Your growth, our constant measuring, assessing, and adjusting.

Your ideas, our creativity and experimentation.

Your challenges, our listening ear.

Your problems, our bloody huge flame thrower.

“We’ll always shout “Eureka!” – and pop the champagne corks – together.”  Ian Hopkinson

Who is the Mad Scientist?

When you come and visit us in the lab, you won’t see him anywhere, but you’ll feel his presence everywhere.

He was born of partners Andrew Radics and Ian Hopkinson’s partnership and collaboration. Into the test tube went the science: Andrew’s exacting, analytical, logical approach. Then, in went the madness: Ian’s passion, creativity, and technical expertise. The result wasn’t just an integrated digital marketing agency – it was a way of doing, thinking, and being.



Inquisitive and experimental.



And heaps of fun. Because just like with other volatile substances (some of which we’re particularly fond of, especially if they’re coloured red) that’s what happens when those creative fumes fly.

Ian Hopkinson

Ian is the original “mad scientist” – a digital creative who is passionate about the online market place and its potential to enable smaller businesses to compete on a global stage.

Ian’s first (and on...

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Andrew Radics

Andrew is our master of Search Engine Optimization and Online Reputation Management. He has a deep understanding of how to get the right traffic to websites without paying search engines for placement. Andrew began his career in telecommunications retail, selling telephones and pack...

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Carl Huybers

Carl is our CEO – with decades of experience in business, sales, and life it’s Carl’s job to keep our business on track and ensure our clients get the results we promise to them. In the rapidly changing world of SEO, one of our key points of diff...

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Chris Robarts

Chris was previously involved in music - managing bands, working in warehouses and music labels. It was a stint of ill-heath and his interest in technology and social media that threw him into his current digital marketing role. Chris has tackled every challenge at MSD with a great sen...

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Connor Johnson

Connor is a drummer with amazing triangle skills. He started uni but decided it was cooler to work in the real world at Mad Scientist. SEO Content Manager and professor in training, Connor is also a Snapchat champion of the highest order.

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Joel Knight

Joel saw Ian speak about SEO at an afternoon seminar and the rest is history. The newest addition to the team, Joel brings many talents into the Mad Scientist fold. Tune in for more juicy details as when we are able to extract them from the man in the coming weeks

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Violeta Balhas

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Ash Fuller

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