It’s easy to think, ‘Our website is completely up to date!’ However, more often than not, there is always something to improve upon, add, remove, or fix. Reviewing a website is a bit like sorting out a pantry—with a few things shoved at the very back, expired, and needing to be replaced or tossed.

As an SEO agency, we occasionally come across websites sending mixed signals to users – pointing them in all the wrong directions. Whether it’s poor site structure, duplicate content, or technical issues leading to the dreaded 404 – Page Not Found, it’s wise to stay on top of your search engine optimisation (SEO) and ensure things are as up-to-date as possible – a task that isn’t a once-off, but a consistent effort. Aim for a smooth, intuitive, enjoyable process for the user. If your target audience finds your website experience positive, they are more likely to return and convert.

Start Optimising Now! 

Whether you’re getting ready for summer or settling down for a cosy winter, your website and SEO practices could always use a spring clean. From major adjustments to minor tweaks, take a step back and look at your website with fresh eyes – you’ll be surprised what you may have missed.

Major tweaks may include: 

• Revamp website design: Update the overall aesthetic and user interface for a modern look and improved user experience.
• Mobile-first optimisation: Ensure your website is fully responsible and optimised for mobile devices.
• Content audit and refresh: Update old content, optimise for new keywords, and remove outdated information.
• Improve site speed: Upgrade hosting, optimise images, and reduce code bloat to enhance loading times.
• Enhance security features: Implement SSL certificates, update software, and improve security protocols.

Minor tweaks may include: 

• Update meta descriptions: Ensure all pages have unique and optimised meta descriptions under 160 characters.
• Fix broken links: Regularly check for and correct broken links across the site.
• Optimise image alt tags: Add or revise alt tags for all images on the website to improve accessibility and SEO.
• Refresh internal linking: Update internal links to improve site structure and user navigation.
• Monitor and tweak keyword usage: Adjust keyword density and placement as needed for improved rankings.
• Update plugins: Regularly update website plugins to the latest versions for security and functionality.

Even the smallest changes can greatly affect your SEO and website performance.

Things You May Have Missed

It’s easy to overlook certain website functions and aesthetics, especially when you’re busy trying to run your business. It could be an old street address still displayed on your website, a new logo missing from your email, or a landing page for a service you no longer offer.

This is why it pays off to get a website health check from one of our SEO experts. We will present you with areas of improvement or concern. If you leave your website unchecked, you may miss a small detail that could potentially lose you clients and prospects.

Tips to staying up to date: 

• Regularly update content
• Monitor website analytics
• Engage on social media
• Perform routine security checks
• Test website functionality
• Update your CMS
• Backup your website
• Engage in link-building

There are specific ways to improve your organic rankings, visibility, and engagement that you may not be aware of or often forget unless you are mad about the different ways of optimising your website. That’s where Mad Scientist can help!

Search engines like Google are hungry for quality content, and if you lure their bots with something appetising, they’re more likely to reward you in the long run.

Why Specialists Matter

As a digital marketing agency with real-life SEO specialists, we know that finding something special about a business is the key to standing out.

It’s hard for some businesses to show the world (and, more specifically, their target audience) what makes them unique. Asking a few key questions can help businesses unlock their potential and their core point of difference—and explain why this difference matters to their audience.

• Are you an industry expert offering a strategy session where you explain what you can do and how you can do it?

• Are you the only supplier of a specialised range of equipment, or do you have a unique method that is new to Australia?

Whatever it is, ensure it’s the focus of your communication with clients; otherwise, they may venture elsewhere to a company that better understands their point of difference.

Surprisingly, almost every business has a special ingredient, but they don’t always realise what it is. More often than not, there is a gold nugget or two that just needs to be polished and put on display. That’s where we come in! Our Mad Scientist specialists can help uncover your potential and ensure it’s easily understood by your audience. Updating your website is one of the first steps to uncovering those gold nuggets.

Book a FREE SEO Health Check with us today!