Why 2022 was another big year in Search Engine Optimisation (SEO)

What would make the highlights reel for 2022?

The big issues have stayed top of the list and should be top of mind.

1: Trust and Authority

Trust and authority still rule the day. Google is still in love with Links and Expertise, Authoritativeness and Trustworthiness (E-A-T).

When you have people loving you so much they link to you, then everyone is in on that lovefest and Google is definitely one of them.

How do you achieve that?

It’s actually a nice by-product of following number 2 on this list and by creating the best in content.

As Google continues to devour information and yet increase its appetite for more – cue for the dangers of overdoing Xmas dinner – we come to the point of E-A-T (or expertise, authoritativeness and trustworthiness).

This is where accuracy of information is crucial, especially in industries where it can directly impact people’s lives such as health and medicine. (Remember the point about overindulging at Xmas).

There are methods to helping keep what you say engaging, instructive and precise. In every river of information, trust flow is vital. It rewards you as well as the user.

2: Relevant and Consistent Content

Google rewards businesses who educate their customers. It’s one thing to be producing regular blogs, video, and imagery. It’s important to ensure they are of the highest possible quality. If you haven’t joined the content game, you don’t want to miss your turn. Do you have a content plan in place for 2023?

3: Experience

With the launch of Google’s Core Web Vitals – the user experience and speed are clearly on the radar of search engines. It’s a bit techie and we haven’t seen Google punish anyone as yet, but it’s definitely a warning shot for all businesses with the troubles of a site performance that’s slowwwwww.

4: Popularity

What does your marketing mix look like and when was the last time you checked?

You may already have a handle on this but it’s still true, ‘the marketing mix matters’.

A great blend of marketing activities and a steady flow of traffic to your site pays big dividends. Google rankings are part optimisation, part popularity contest. There’s a number of ways to move the needle on your rankings but nothing beats getting the mix right. This includes getting social and sharing your content across platforms.

If you want to discuss how you can get more juice out of the fruits of your SEO endeavours, it’s always good to share some thoughts. It’s especially important that you talk to someone who wants to understand you and your business, not tell you how things should be.

Unfortunately, that’s still a problem with too many SEO and digital marketing agencies, they will jump into what they can do and what you should be doing without listening to what your business is about and what you want.

That’s why we often get calls from businesses that have been burned by the ‘cowboys’ who have ridden off with a truckload of money without ever hitting targets or bringing real results.

Speak with the Mad Scientist team and see how we can help improve your online performance. It all starts with a chat, so contact us.

What better way to start 2023 than discovering the potential for doing better?


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