We’re two months into 2023 and just had Valentine’s Day kiss us goodbye.
Love is still in the air, and it’s the perfect time to give your On-Page SEO some.
If you haven’t been focussing on your SEO, then you’re not alone, sadly.
The good news is that it’s never too late to get your On-Page SEO working for you.
Why is On-Page SEO important?
The best way to explain it is that Search Engines crawl your website and analyse it to see if someone’s online search is relevant to your site.
The goal is to deliver search results that are meaningful and useful to each user.
Be clear and relevant
If your website and content aren’t set out correctly then your rankings will suffer.
Imagine walking into a store and asking to buy an umbrella and the assistant says, “They’re in the back corner somewhere”. Ouch! You’re a customer who knows what you want, and then you have to try and find it yourself.
How long would you, as the customer, keep looking? Not long.
Would you come again? Very doubtful.
How hard is it for your customers to find what they want on your website? It’s time to make it as easy as possible and set yourself up for success.
Ranking for searches
Search Engines are a little bit like an inspector. They look around your website, check how things are set up, how easy it is to find things and how smooth the whole experience will be.
They know what people are looking for online and want to know that your site has it and that a searcher can find it easily and efficiently.
Poorly devised and managed On-Page SEO set up won’t get you ranking or recommended.
You can fix this and be the search result that meets the needs of relevant users.
Too many sites have an SEO set up or content that gets in the way of success rather than helps the business grow.
Don’t be THAT type of website.
On-Page SEO vs Off-Page SEO
Your SEO needs to work for you on every level.
What are the key differences between On-Page SEO and Off-Page SEO?
The most important things are to be RELEVANT and USEFUL. Without those key factors, you won’t be ranking and you’re in danger of being invisible online.
Looks aren’t everything
Just because your site looks fabulous and has all the bells and whistles, doesn’t mean that it is going to be attractive to your potential clients and to search engines.
The real beauty of a website is that it goes deeper than the surface. With the right On-Page SEO and quality content, you have a site that your target market and search engine bots will fall in love with.
What is your website really saying and is it letting everyone see and know why you’re special?
You have the chance to attract the right audience and build a lasting relationship. Don’t miss your chance to be your most appealing.
That’s easier than you think – because the team at Mad Scientist are right here for you.
Give your On-Page SEO some love so that everyone loves to visit you.
If you’d like to get better engagement, get in touch.
