There are several key reasons as to why your website may not show up or rank well with Google. Luckily for you, our SEO experts at Mad Scientist can provide actionable tips on how to fix these search engine optimisation (SEO) issues.
Several practices can help, from conducting thorough keyword research to ensuring your content is relevant and supportive. We will assist you in navigating the complexities of search engine algorithms and work collaboratively to boost your online presence and visibility.
Read on to discover why you may not perform as well on Google as you’d like and how we can remedy these dilemmas together.
1) Google Can’t Crawl Your Website
You may not be showing up on Google because its crawlers can’t access your site. If Google can’t crawl your website, it won’t be able to index your content, which, in turn, means it won’t appear in search results.
Ensuring your site is connected to Google Search Console (GSC) is an excellent first step in correcting this. From there, we can assist in determining whether your pages are being blocked by robot.txt or if there are any other crawl issues.
Reasons Google may not be able to crawl your site may include:
- Blocked by robot.txt
- Noindex tags
- Slow page load times
- Broken links or poor internal linking structure
- Server errors
- Redirect loops
- Missing sitemap
Together, we can help mend these roadblocks and ensure Google’s bots can easily navigate your site and pave the way for better search visibility.
2) You Haven’t Conducted Proper Keyword Research
Without proper keyword research, you could miss out on valuable search traffic and relevant searcher intent. Keywords are the terms people type into search engines, and if your site content fails to include relevant, targeted keywords, Google won’t know to prioritise your website in search results.
Our expert SEO team at Mad Scientist can help you conduct thorough keyword research, taking search volume, intent, and your business’s focus into consideration. If you naturally incorporate these keywords into your content, you’ll more likely be able to attract the right audience.
3) Your Website Doesn’t Have Enough Supportive Content
Search engines value fresh, relevant content! Regularly updated blogs, insights, or articles signal to Google that your site is active and provides engaging, quality information to users. Each new blog post is an opportunity for your website to be found by searches and trusted by Google.
By consistently publishing articles that address common questions and provide helpful information, you engage your audience and improve your chances of ranking higher in search results.
We specialise in optimising content, including meta descriptions, image alt text, internal links and targeted keywords, URL structures, and more.
4) You Have Poor Quality Backlinks
Quality backlinks pointing to your site are a major part of building trust with Google. If your website is linked to from low-quality, spammy, or irrelevant sites, it can hurt your rankings. Google views backlinks as votes of confidence, but only if they come from reputable sources.
If you focus on building high-quality backlinks from authoritative websites, this can immensely help your trust, online credibility, and search ranking.
We can assist in identifying poor quality backlinks.
5) Your Website’s User Experience Needs Improvement
Google strives to deliver the best possible experience for its users. It favours websites that are easy to navigate, user-friendly, and inviting. If visitors find your website difficult to use and leave quickly, it can hurt your ranking.
Ensuring your website is fast, intuitive, and visually appealing can boost your online presence. Simple navigation, clean, straightforward design, and optimised site performance are key elements to check. Happy users result in longer visits, lower bounce rates, and better rankings.
We can review your website and offer recommendations and tips on improving the overall user experience, from loading times to intuitive design.
6) Your Website Lacks Metadata
Meta title tags and descriptions play an integral role in how Google understands and ranks your site. These snippets of text help search engines understand what each page is about. If your metadata is missing, irrelevant, duplicated, or poorly written, you’re not giving Google enough information to index your site correctly.
Ensure each page has unique, relevant metadata that accurately reflects its content. This simple fix can significantly improve your search visibility and click-through rates.
Our team can assist in ensuring your metadata is correctly optimised for the Google gods.
7) Your Website Lacks Mobile Optimisation
In such a smartphone-reliant world, ensuring your website is mobile-friendly is crucial. Google prioritises mobile-optimised sites in its ranking. If your content isn’t easy to navigate on a phone or tablet, you may risk remaining unseen by Google and your target audience.
We recommend prioritising your site’s responsiveness and loading times on all devices. Our team can review your site and offer further advice if necessary.
Unlock your site’s potential with Mad Scientist – speak with an SEO expert today!
Several key issues can affect your Google rankings, but they are fixable! Whether you’ve just launched a new site or are wondering how to boost your online presence with your existing website, we can assist. From keyword research to on-going SEO, our services make your business more visible to search engine bots and your ideal customers.
Let us check your existing website, assess your SEO, and provide recommendations on how to improve your results by becoming more visible.
Book a FREE SEO Health Check with us today!
