Why Managing Your Online Reviews is Important

A recent study shows that nearly 9 out of 10 consumers have read online reviews to work out the quality of a local business. 39% do so on a regular basis the same study reveals. According to the study, over the last four years, the trend seems to be that people read reviews on a regular basis. This should be clear enough reason for the need for every local business to attract more reviews. But, not only that, actively manage their online reputation.

In this video, Andrew Radics and Ian Hopkinson discuss why it is vitally important for your business to check and keep up with what’s being said about your business online, good or bad.

Study Source: http://www.brightlocal.com