Unique Organic Users differs slightly from Organic Website Users as Unique Organic Users are only counted once. This means that if a searcher enters a query and clicks through to your website, then later, enters a similar or different query in a new search and clicks through to your website again, it is only counted once. This data is also collected from Google Analytics instead of Google Search Console.


We provide to you a breakdown of where your site users are coming from so you can better understand how SEO and organic search results relate to your overall digital strategy and online visibility. Sessions are the number of site visits you have received from each channel.   

Bounce rate is the percentage of total users on each channel who entered your website and then left without engaging or interacting with any other elements on the website; time or how much they scroll is not a contributing factor.

Average Session Duration is the length of time on average a user visited site for across each channel. % of New Sessions is how many of those sessions were considered first-time visits by Google Analytics for each channel.

Below is a brief description of what each channel includes:

Direct: Direct visitors are those who either type your website address directly into their browser bar or have your website as a saved URL and therefore bypass a search. It’s important to note that often website visitors gained through a Google My Business Local Listing may be grouped as Direct Traffic

Organic Search: Organic Search Visitors are those who found you through a Google or other Search Engine Query (Including Bing and Yahoo).

Display: Display Visitors are those who come through Display Advertising (often re-marketing); that is banner ads through third-party applications on participating website. It is important to note that often Display advertising is only activated once a user has already visited your website.

Referral: Referral visitors are users who came to your website from another website that is not considered to be a Search Engine or Social Media Site; this includes visitors who have found you from online directories such as Yellow Pages and Yelp.

Social: Social visitors are users who came to your website from a link posted on any social media platform such as LinkedIn, Facebook or Instagram.