Your Top Queries are the 15 search queries you received the most organic website exposure for in the last month. Included in this is a comparison of whether the amount of organic website exposure you received for the previous month has increased or decreased and by what amount. When looking at this you should also consider the average position and if this has improved or worsened compared to the month before as an improvement in average position but a decrease in organic website exposure for a particular query indicates that there were fewer searches for that query in the month we are reporting. With effective SEO you should begin to see top queries that are variations and highly related to or an exact match of your targeted keywords.
TOP LANDING PAGES
Your Top Landing Pages are the 15 pages on your website that received the most organic website exposure in the last month. Landing pages are where a website visitor actually goes if they click on you in organic search results. Included in this is a comparison of whether the amount of organic website exposure you received for a landing page in the previous month has increased or decreased and by what amount. Additionally, the number of website visitors who entered your website through a landing page and the average position across all queries that page appeared for is also included.
When looking at this you should consider the quality of the page and if content-wise it could be improved. While the metrics are important, what you want to consider is what are the related queries to your top performing pages?
At Mad Scientist, we are here to help, if you wish to explore this any further. Contact us with any queries you may have.