The Business of Digital with Mad Scientist Digital
The digital marketing business is often at times misunderstood.
A simple way to define digital marketing is: the promotion of brands or products using many forms of the electronic media.
What does it take for a company to do marketing in the digital arena the right way? There are three main ways you can break it down:
1. A good digital marketing company has to be able to manage the often complex customer relationship in both digital and traditional
2. A good marketing company has to be able to respond to as well as initiate dynamic customer interactions
3. To bring together big data from a variety of sources and to add value to their clients for better decision making
Out of the many thousands of digital marketing companies, most are snake oil salesman selling their ‘digital marketing’ expertise. An owner of a website should know what to look for before hiring a marketing company for their website. In this video, we endeavour to give you some helpful suggestions on what to look for before you get locked into any contacts.
In this video, Andrew Radics and Ian Hopkinson along with Keith Chagnon from the Los Angeles office, endeavour to give you some helpful suggestions on what to look for before you get locked into any digital marketing contracts.
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