Joel Knight

A mad scientist in the making, Joel heads up the results team and balances his time between data analytics, upskilling team members, and client relations.

Joel provides SEO advice and direction to our clients and is constantly exploring new methods to optimise awesome.  

Joel is mad about sport, and motorbikes.





In Joel’s Words

Your Genius:

Stats, Data and Psych

Your Madness:

Beers, Bikes (not together ), Pool and anything that keeps me active

Ian Hopkinson
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Ian Hopkinson

Founder | Head of Results at Mad Scientist Digital
Ian Hopkinson is a digital creative who is passionate about the online marketplace and its potential to enable smaller businesses to compete on a global stage.
Ian Hopkinson
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Melbourne HQ

This is where the real work is done

+61 3 9813 5988

Visit us by appointment

Level 1
620 Burwood Rd
Hawthorn East, Victoria, 3123

Other Australian Cities

We travel a lot to meet cool people.

Make appointments with us to travel to your neck of the woods.

New California Office

Coming Soon!