Social Media for Business – Why Fear It?
There seem to be some misconceptions about how Social Media can help promote brands and a person’s business in general. Having had some experience in the States where Social Media trends lead the rest of the globe, I can see how in the future, Australian companies are really going to benefit from using theses free online tools to market their business. (I’d particularly enjoy seeing the Australian Wine Industry fully embrace Social Media, cause it is here to stay for a long time and there’s no better way to tell the winemakers story with some regularity.)
There’s still a bit of a reluctance to push products through social media. To succeed at utilising social networks, you have to be the king of the “soft sell”. In a regular social situation, people create networks with people and talk about their business albeit in a casual way, often people exchange cards and end up working together or for each other, but the contact started out in a casual situation. Yes, the online world differs, but the principles remain the same. No one wants to experience the car salesman approach in a social circumstance, so you engage people in casual conversation, connect, educate, be interested in the other person – and they’ll find your product or service on their own terms.
About the Author:
Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.
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