At Mad Scientist Digital, we know many things. But we choose to specialise in Optimising Awesome, and the things that grow your business and your digital marketing capability.
You can have the best-looking website in the world, but you can stop patting yourself on the back about it unless:
- It can be found, and
- Your online reputation is squeaky clean.
Which is where we come in. We can help get your rankings up and keep them up. When you get the chemistry right, it’s a process that can pay off big time. That’s because strategic investment in quality SEO can deliver far more effectively than anything else, including AdWords.
We know this stuff. SEO is our core business, and our passion. And because we are, after all, mad, we actually love the daily challenge of keeping up with what Google is secretly experimenting with and changing.
With social media evolving at a crazy clip and Google’s never-ending search for the perfect algorithm, last year’s solutions are this year’s liabilities. This is where you need to beware cheap imitations, cowboys, amateurs, and in-a-can offers. Unless you buy quality SEO – that’s Mad Scientist SEO – your rankings could end up going through the floor instead of through the roof.
The old days of buying a Yellow Pages display ad and forgetting about it for a year, knowing that your customers would see it and come to you, are gone. These days you need content.
Google loves content. It actually needs content in order to live, and needs it constantly. Feeding Google with its ideal content diet is critical to your online presence.
But not just any content. We’re talking quality content. Content that looks after your existing customers and brings new ones to you. Content that clearly resonates with your brand and messaging. Content that Google rewards with traffic to your site.
We’ll help you design a content strategy that delivers value to your market and makes a mark in the digital space. Our quality talent will create brilliant content that gets you noticed and gives you a razor-sharp edge.
There’s no one-size-fits-all solution in digital marketing: it’s all about your business, your target market, and you. And what “everybody knows” about Facebook, YouTube and web sites ain’t necessarily so – or what will give you the results you need and deserve. We work with you on a strategy that is customised to give you results and maximise your digital marketing investment.
When yours and our minds combine, we are the best minds. Together in our lab, we’ll explore every facet of your business to come up with a strategy that is solid enough to support and grow your business, and flexible enough to meet Google’s constantly changing parameters.
“I thought I wanted a Facebook page – you helped me understand and manage a problem I didn’t know I had”.
Scientists know what it’s like to have stuff explode, so we understand all about those moments in life when things are spinning out of control.
Maybe you don’t know what’s happening anymore, and you need to talk to someone. Maybe your digital marketing needs a quick injection rather than a strategy. We’ll have a quick look under the microscope for you and do what needs to be done just enough to get things started again. Then our expert team of digital professionals and partners will work on re-building a proper online presence.
“Finally I’ve found an agency that knows their stuff, but they also listen and care ”.
If you’ve had the SEO amateurs in, chances are that they will have wreaked disaster on your online presence, destroying your hard work, and even razing your brand and reputation to the ground. But all is not lost: we will sort it out for you, help you through it, and explain what’s going on every step of the way.
Online Reputation Management
How does the world see you – really?
The online world is a complicated space – and pretty much uncontrolled. If your business is reputation-based (and whose isn’t) then it’s worth checking up on how you’re showing up online. We’ve found that a lot of people don’t know – or have time to find out – how they’re really showing up online outside what Google shows them.
Our Digital Health Check will help you find out whether there’s a problem you didn’t know you had, and tell you how to fix it.
Branding & Identity
If you want your online marketing to be a raging success, you’ll need to be crystal clear about what you stand for, what value you offer, and who you are making that offer to. The clearer you are about what makes your business tick, the more successful you will be.
This means words, images, and messages that make you stand out among the noise. Along with our trusted partners, we make standing out easy for you, with a process grounded in decades of real-world business experience.
We will do a formal, structured inquiry into who you are, what your brand stands for, who your customers are, who you compete with, and how well your current marketing material reflects you. The answers will form the basis for a brand and identity that is as real as you are.
“You guys know our business better than we do”.
Once upon a time, when the Internet was slow, look was less important than performance. Now, with things moving at breakneck speed, look is every bit as important. Your audience has changed, as well: search engines care about pictures as much (if not more) than your potential customers do.
A cool logo alone – even if it’s really cool – doesn’t cut it any more. A great online presence needs an orchestrated multimedia performance including high quality video, graphics, and sound.
If you’re targeting a high-end market, you can’t afford a static, text-heavy presentation. Our trusted, world-class, professional photographer and videographer partners are on tap and ready to put you in front of the people you want to impress.
“Google loves us – thank you!”
We don’t build websites, but we do know how to get the most out of them. Our SEO expertise combined with our deep understanding of marketing, social media and graphic design will make sure your website is really working for you.
We can advise you on ways to improve your website that will deliver more quality, targeted traffic for a minimum of development cost – and help you talk turkey with your techos.
“You guys really LISTEN – not like those guys we used to use.”