SEO: EVERYBODY Pays – But Who Gets Value?

Everybody pays for SEO and web traffic, one way or another.  It may be in time writing blog posts.  It may be in favours from family and friends with varying levels of expertise and availability.  It may be in AdWords and Facebook Ads.  It may be the hidden costs of low rankings caused by out-of-date “tricks” that used to work.

Everyone who wants to be found on the Internet pays.

Not everyone gets value

There are a lot of people out there doing SEO.  It’s a new field that’s constantly changing.  There aren’t all that many experts, however.

We find that a lot of people are paying for SEO and getting pretty poor returns.  Aside from the straight-out scam artists, there are a lot of people who THINK they know how to do SEO because they’re smart and they’ve read some articles.

They may be very good at their day job, but if they’re not doing SEO full-time, they can’t possibly be keeping up with algorithm changes, Internet content changes, changing social media platforms and audiences, or the changing demands of new and more varied access devices.

How do you evaluate SEO quality?

First, you’re looking for a SEO provider who’s going to be a long term partner.  Then ask them about:

Are you concerned about whether you’re getting value?

We offer a low cost, no obligation Digital Health Check that will give you an independent audit about what’s working and not working in your digital marketing.  Contact Us to book your Health Check.

 

 

Ian Hopkinson
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Ian Hopkinson

Founder | Head of Results at Mad Scientist Digital
Ian Hopkinson is a digital creative who is passionate about the online marketplace and its potential to enable smaller businesses to compete on a global stage.
Ian Hopkinson
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