Outsourcing and SEO Rip-offs

Turnover isn’t a measure of SEO expertise, nor are awards. Many digital marketing companies outsource their SEO.

Beware SEO Outsourcing.

Find out how they do their work — do they outsource to other countries? The vast majority of outsourced work goes to “SEO chop shops” in countries with huge populations and low wages. SEO work outsourced to “chop shops” go from a model of “one solution fits all” where they pursue simplistic strategies that can be executed by subsistence-wage, minimum capability office workers working 50-60 hours per week.

What is delivered will probably match what’s promised — in terms of directory submissions, backlinks, etc. — but do the arithmetic and you can work out that they will end up doing 5 hours/week for you. That amount of time WON’T buy you quality.

Worse, the techniques they’re applying are out-of-date. They won’t get you better Google results – they’re a waste of time and — even worse — could end up earning you LESS trust with Google, not more.

You don’t need to be able to DO Search Engine Optimisation in order to understand how to determine its quality, but you do need to be a savvy purchaser. If your SEO provider outsources your work – dig a bit deeper and make sure you’re getting a service worth paying for.

In this video, Andrew Radics and Ian Hopkinson discuss ways in which a lot of SEO companies rip people off.

 

Ian Hopkinson
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Ian Hopkinson

Founder | Head of Results at Mad Scientist Digital
Ian Hopkinson is a digital creative who is passionate about the online marketplace and its potential to enable smaller businesses to compete on a global stage.
Ian Hopkinson
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