News from the Lab

  • According to Wikipedia, a Thought Leader is business jargon. “The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention.” Is this still the definition? Does it just apply to business? Or does it also cover areas such as motivational speaking and life coaching? I love Wikipedia but I’m not sure this subject is
  • Thought Leaders give us inspiration. They put things into words that we inherently know but are unable to express ourselves. They quote great thinkers and philosophers of the past and seem to be very educated and learned individuals. A great Thought Leader is also a motivational speaker providing presentations that pack a positive punch. Their speeches push the boundaries of our everyday thinking and they make practical suggestions to improve the quality of our relationships,
  • Many SEO companies here and overseas that turn over millions of dollars per year, outsource just about all of their services. Most people don’t even think about this but you would be shocked as to how many actually outsource to countries like China, India, Russia and the Philippines. There is nothing wrong with that and the problem isn’t that the work goes outside of the company you have contracted for your SEO work. The problem is
  • It’s no surprise that Google+ users want to talk about Google+ — and journalists aren’t omitted. Many have been posting tips and tricks for using the media, such as how to get a more accurate circle count and ways to bring your Facebook stream into your G+ stream. Even conversations about Twitter and Facebook seem to steer right back to Google+. For example, Matthew Ingram of GigaOm sparked up a  discussion about ads hitting Twitter feeds. While some
  • Confusion abounds! There is a difference between a FaceBook Profile and a FaceBook Fan Page. My most-oft question this month concerned creating a FaceBook Fan Page for a business. First, let’s explain the difference between FaceBook Profile and Fan Page: FaceBook Profile: This is strictly for humans. Hey, that’s you! You’re putting your “Face” on facebook! It’s your picture! It’s your name! It’s your profile! Posting this info makes it easy for you to connect with your friends! You’re posting your
  • Already using Google+? Follow Mashable News for the latest about the platform’s new features, tips and tricks as well as our top social media and technology updates. Social networks have proved to be incredible distribution platforms for real-time news and continue to fascinate journalists as communication tools. It’s no surprise that many media professionals have jumped quickly on the Google+ band wagon to explore its potential for journalism. Some are updating personal accounts while others have created profiles for
  • Yesterday was certainly no ordinary day. I had the good fortune to be able to visit Facebook Headquarters after some meetings in Palo Alto, California. (Silicon Valley). After taking a few photos in the front foyer of Facebook, Mark Zuckerberg walked right by us with 2 of his colleagues probably discussing some problem they were trying to solve… O.K.  I have had my fair share of celebrity sightings over the years, but to see the
  • …don’t say anything.” Even before computers, the internet, or social media existed, mums across the world were lending this phrase to their children. My mother definitely said it on many occasions and if she understood the ins and outs of social media, I reckon she’d say it applied here too, particular in promoting your business online. It’s so tempting to just talk about nothing in particular and neglect to engage people in some riveting topic

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