News from the Lab

  • sangria and some drag queens
    As a Melbourne-based business, Mad Scientist Digital is in Stage 4 Lockdown. So we’ve all been working from home and meeting online. So at the start of September – when the Victorian Premier announced we were in for another 4 weeks of iso (aarrghh!!)– we decided that we needed to organise our team a bit of virtual R&R to lighten our hearts and bring us together as a team. We needed to do some active
  • changing social media
    SEO gets people to your website – trust keeps them there A key element of trust is authority – it’s one of the 7 fundamental principles of influencing that will keep your visitors on your website. Not only will demonstrating your authority keep your initial visitors, it will BRING THEM BACK because they trust you. We were reminded of that recently, when POD Services – one of our long-term SEO clients – told us the
  • Let me introduce you to Maangchi. Maangchi is a little Korean woman with a warm, husky voice. She’s a YouTube star and maven of Korean cuisine. I myself fell in love with her penchant for hot pink lipstick and fascinators, her way of wielding a killer cleaver, and of course, her recipes. In fact, so enamoured of her recipes was I, that it took me a while to see what was behind them. You see,
  • Your Customer is Not An Algorithm Most of my business as the Mad Scientist comes from SEO so you’d expect me to say that SEO is the most important part of your Google presence, right? WRONG. The most important thing you can do to make Google love you is to make sure your site provides an excellent customer experience. The way Google is ranking sites now means that if you are using best practice across
  • As a business owner, digital marketing (and SEO) is maybe something you are very confused about. However, you may have found yourself to be a victim of some fast talking sales person’s pitch or an email which promised you ‘guaranteed number 1 rankings’ on Google  in a very short period of time. Needless to say, more than likely it never happened. All that did happen was that your bank account was a little less full.
  •    We’re mad enough to enjoy the constant challenge of keeping up with Google and the other search engines – it’s the core of what we do. We listen to what Google tells us they’ve done – and then we test it to find out what else is happening. We’ve been known to pick up Google algorithm changes way before they’re announced, giving our clients early responder advantages. Here are the most recent Google algorithm
  • Hosted by Ian Hopkinson & Andrew Radics, Mad Scientist TV is a daily digital focused program for businesses (and in some cases ‘tech-heads’) hoping to quickly navigate the slippery slope of online promotion. We cover a vast array of interesting topics and there’s a lot to learn while having a laugh – as is Ian and Andrew’s enigmatic style. With 60+ recent episodes to view there’s something there for everyone.   SEO Myths Debunked – it’s the Wild
  • I’ve heard this a lot recently and it’s a frustrating start to any real conversation about SEO’s place in the marketing mix. It’s easy to blame the SEO company and a new and unruly industry where constant change is a given.  Yes, there are players who will take advantage of the complicated nature of the service they deliver. But it’s also about being an informed purchaser of one of today’s essential marketing services, so… What
  • A lot of so-called internet “experts” are spruiking digital bullshit that’s creating a whopping pile of impossible expectations. Picture this: the business owner or marketing manager is sitting in front of a digital strategist/marketing guru and listening to a barrage of technical information that is based on very little expertise or experience. It’s one thing knowing the technical side of things, it’s another  thing to have the deep understanding of marketing strategy along with the
  • Just to set the scene a little. We have all got spam emails from random SEO companies in our time. Have you? In fact, with all of our clients starting an SEO campaign with us, part of our process is to warn them that getting these emails is a sign of greater visibility and that the work that we are doing is already working. Once you get to Page 3 or Page 2 for your