News from the Lab

  • SEO and keywords
    Your Search Engine Optimisation (SEO) rankings are only ever going to be as good as the content you produce for your target audience.  The key to finding the right keywords for your users and potential clients is to know exactly what they are searching for. What does keyword research involve?  It’s important to look at what keywords or phrases your target audience use when they search for a product or service you provide. Once you
  • SEO
    “Know your audience”, “Speak their language” – We hear this everyday in marketing, but figuring out what actually makes your target audience tick is easier said than done. Any mind readers available for hire? Even if you are a mind reader, with the best marketing and the fanciest website in the world, you’ll still struggle to get the results you’re after if you don’t put the right SEO strategies in place to capture that audience.
  • You’ve probably heard at least something about Google Analytics 4 – or the short version of GA4 – but what does it mean to you and your business? Here’s a quick trip through GA4 and its key features with some helpful advice on how to prepare yourself before transitioning from the current Universal Analytics GA3 over to GA4. First and foremost, GA4 is Google Analytics with some serious oomph. As the next generation in Analytics,
  • We’re two months into 2023 and just had Valentine’s Day kiss us goodbye. Love is still in the air, and it’s the perfect time to give your On-Page SEO some. If you haven’t been focussing on your SEO, then you’re not alone, sadly. The good news is that it’s never too late to get your On-Page SEO working for you. Why is On-Page SEO important? The best way to explain it is that Search Engines
  • If you are back on deck, then it’s time to get ready to make more of the opportunities 2023 brings. If you’re still on a break, then half your luck. The new year is a great chance to touch base with your clients and partners and see how you can work together to hit your next home run. Now really is the perfect time to take stock of where you are and where you’ve been
  • What would make the highlights reel for 2022? The big issues have stayed top of the list and should be top of mind. 1: Trust and Authority still rule the day. Google is still in love with Links and Expertise, Authoritativeness and Trustworthiness (E-A-T). When you have people loving you so much they link to you, then everyone is in on that lovefest and Google is definitely one of them. How do you achieve that?
  • We’ve all done it. We’re fairly sure that everything on our website is up to date and we’re putting out the right information. Well… not quite and we know! Mad Scientist has just embarked on a revamped branding exercise for our fresh and exciting new website. Then we found a couple of things on the current site that weren’t right and out of date. Going over the website is a bit like going through your
  • local seo
    When it come to SEO, there are three main types of work to be done: On-Page SEO Off-Page SEO Local SEO When most businesses start doing SEO, they start with On-Page SEO. On-Page is about cleaning up how their web pages are presented to Search Engines so that web crawlers don’t make their own – sometimes weird – bot-type decisions on what their business is about. With their On-Page SEO “done”, the next step many