Is Your Site Web Crawler Friendly?

The most successful online businesses and companies all have one thing in common and that is, they all know how to make search engine optimization work for them.

Search engine optimization is the art and science of making websites attractive to the   search engines. The first essential step in successfully achieving stellar search engine optimization is to lure a search engine’s web crawlers to your website. Web crawlers are computer programs that the search engines use to gather data and index information from the webpages. The information the web crawlers gather is used to determine the ranking of a webpage.

One of the fastest ways to hamper a web crawler is to construct a website that has frames. Many search engines have crawlers that can’t penetrate the frames. If they can’t get enter a webpage to read it then that webpage remains unindexed and unranked. One search engine which is Google has web crawlers that are capable of penetrating frames. Before presenting your website to a search engine do some research and find out if they have a web crawler that is incapable of penetrating  frames.

If you have written URL’s that have a whole series of random numbers and letters, it would  be worth the effort to go back and rewrite your URL’s. Ideally they should be readable, make sense to the search engines and to people reading your website. Once you have revised your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers.

A site map page is a page that contains nothing else except links to every single page of your website. Use the title of each individual page as the link text. This will also provide you some extra keywords that will help improve the ranking the crawlers assign to your website.

Typically, the site map page won’t appear in the search results. This happens due to the fact the page doesn’t have enough text for the crawlers to give that individual page a high ranking, since after all its nothing more then a portal to the rest of your site and your human users won’t need to use it. Don’t panic if crawlers don’t instantly appear to index your website. There is a huge number of websites available on the internet that need to be crawled, indexed, and ranked. It can sometimes take up to three months for a web crawler to get to yours.

Having a site that is set out properly and made as search engine friendly as possible should be high on your list of priorities when it comes to the design of your site. Your goal is to give a web crawler from a search engine as much assistance as possible in being able to index your site so that you can, in time, achieve high rankings in the search results.

For more information on all things digital, you know the drill

Andrew Radics
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Andrew Radics

Founder| Head of Search at Mad Scientist Digital
Andrew Radics is our master of Search Engine Optimization and Online Reputation Management.
He has a deep understanding of how to get the right traffic to websites without paying search engines for placement.
Andrew Radics
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