Ian Hopkinson – Digital Strategist

Musician turned Entrepreneur Ian Hopkinson is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. The Mad Scientist Digital concept was born in the Silicon Valley out of the revolution Napster and the Internet created in the music industry. A professional musician since age 10, Ian toured Europe and recorded with iconic Australian musicians. He was working in the US when the the tidal wave hit – and he found he had the skills and the passion to ride the wave and have great fun doing it. His enthusiasm led Ian’s Californian community to label him a digital “mad scientist” and send him in to advise startups in a range of industries. He realised that he was an entrepreneur and a digital creative.
Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.

In addition to growing his own business, he is heavily engaged in the local startup community, as Director of the Melbourne chapter of the Founder Institute.

From my view:
This is me. A self-starter, a dreamer, a leader and motivator, a collaborator, a pragmatic and decisive risk taker. A light hearted and adaptable creative type who is versatile, resourceful, open minded and launches new things – often. Sometimes I’m described as “the velvet wrecking ball”. I share my vision in real time and with vigour. I respect opinions and listen attentively. I am even-handed and persuasive. I encourage my friends and colleagues to work on something bigger than themselves. (And even though this is starting to sound like one) I don’t read resumes, I engage with the people. I think laterally and look through data for opportunities. I ask the right questions. I work in the present but live in the future and can describe it. I like to escape the noise so I can think. I build bridges. I leave legacies.

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