Geek out on Google!

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We’re mad enough to enjoy the constant challenge of keeping up with Google and the other search engines – it’s the core of what we do. We listen to what Google tells us they’ve done – and then we test it to find out what else is happening.
We’ve been known to pick up Google algorithm changes way before they’re announced, giving our clients early responder advantages.

Here are the most recent Google algorithm updates.

1 Feb 7, 2017 Google Algorithm Update on Feb 7th
Although less than a week has passed since the previous shift in rankings, it appears that Google is
rolling out another ranking algorithm update. Many webmasters and tracking tools, including
SEMrush Sensor, have reported significant rankings changes in Google search results.

Feb 1, 2017 Google Algo Update Seems to Target PBNs
Webmasters and the BlackHatWorld forum have reported that there seems to be a Google update
penalizing PBNs (Private Blog Networks), a black hat SEO technique. Although these claims are
supported by data from different tracking tools, including SEMrush Sensor, Google has not officially
confirmed this update.

2 Jan 10, 2017 Intrusive Interstitials Mobile Penalty
Google has announced that starting January 10th it will be penalizing mobile pages with interstitials
that impede user access to content. Here are the examples of techniques that could be penalized: –
Pop-ups that cover the main content – Standalone interstitial that needs to be dismissed to access
the main content – Hiding the main content below the fold

3 Dec 7, 2016 Desktop Search UI Update
Google has updated the UI of its desktop search, bringing it closer to mobile

Information thanks to SEMRush.

Mad Scientist Digital
Mad Scientist Digital

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