Expert SEO Reports and Con Artists

If you are using an SEO company, you probably receive a report from them every month to see how the SEO work is progressing. We also supply reports to our clients that are easy to understand and give all of the relevant key metrics that are important for website owners to know.

Recently one of our local clients (who was locked into a 12 month contract with another SEO company) sent us their SEO report for the month of September 2014. Our reaction? Let’s just say we were both quite baffled as to why a professional SEO company would concentrate solely just on keyword rankings in their report. However, that wasn’t the worst part of it. Their keyword rankings were actually quite misleading as to their actual positions. Are these guys con artists or just totally ignorant as to what SEO really is?

In this video, Andrew Radics and Ian Hopkinson discuss the often misleading reports that are written by some SEO companies.