DESKTOP & MOBILE PERFORMANCE
With Google recently announcing a progressive rollout of Mobile First Indexing, understanding the breakdown of your organic website visitors and exposure across devices is crucial. Poor performance in organic search indicates ‘significant issues with how your site displays on mobile devices. It is also important to consider your target market when considering this data; a majority of website visitors may access your website from a desktop device because of the nature of your product or services. Understanding what devices people commonly access your site on can provide vital clues about where your target market is and whether you should focus on Desktop, Mobile or Tablet UX. As with many of our other metrics context is key.