Content Strategy and Creation

“Google is a machine that needs constant feeding with the right content…”

– Ian Hopkinson

SEO and content are the symbiotic culture of the digital marketing world. One can’t exist without the other. So at the end of the day, your web presence will only be as good as your content.

But not just any content. The kind of content we’re talking (and talking) about requires strategy, development, and high standards of quality. You could “just do it”, but “just doing it” won’t bring you the traffic and the sales you need. It can also get very expensive, very quickly.

At Mad Scientist Digital, we’ll not only help you work out what content you have, what you need, and how to put it together, but we’ll also help you plan the ongoing process of reviewing and updating your content so that your customers, prospects, and Google absolutely love you. Long time.

What is Content Strategy?

A great content strategy, which is the only kind of content strategy we do, builds on your overall branding and identity, and includes:

  • The text, graphic and video content you need
  • The planning, creation, and delivery of your content
  • The deployment of your content
  • The ongoing maintenance and update of your content.

Content Creation

If you’re not sure what to create, or how to create it, we can train you, or provide strategic advice. And if you don’t have the in-house authors with the time and skills to “feed the machine” (and it is a hungry machine) we can provide you with expert written content from our professional writers. They will break their ink-stained fingers to make sure that your content is not only a work of genius, but that it aligns with your SEO strategy.

And if written content is not what you and your brand are about, we can hook you up with other creative professionals who will take photographs, produce videos and virtual tours, or set you up with your very own podcast.

Are you ready to do content? Contact us to find out more.