Content or Adwords – which is best?
Quality content is a strong long term strategy for Search Engine Optimisation. But these days it’s only part of the picture.
There are places where paid Internet advertising is a strong option, whether its AdWords or Facebook Ads. These include:
- Special promotions
- Product launches
To make sure you’re getting value for money, make sure that you’ve done your homework, so that your paid ads are:
- Tested and measured
A scatter gun approach will cost you money every time a poorly targeted ad gets clicked — and then bounces.
If you don’t know how to measure the effectiveness of your paid advertising campaign, contact us now.
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