Content or Adwords – which is best?

Quality content is a strong long term strategy for Search Engine Optimisation.   But these days it’s only part of the picture.

There are places where paid Internet advertising is a strong option, whether its AdWords or Facebook Ads.  These include:

1. Special promotions
2. Product launches
3. ???

To make sure you’re getting value for money, make sure that you’ve done  your homework, so that your paid ads are:

• Strategic
• Well-targetted
• Tested and measured

A scatter gun approach will cost you money every time a poorly targeted ad gets clicked — and then bounces.

If you don’t know how to measure the effectiveness of your paid advertising campaign, contact us now.

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Leigh Baker

Latest posts by Leigh Baker (see all)

• Temperament Insights to Add a Bit of Science to Your Digital Marketing Strategy - January 5, 2017
• Why Is SEO Like Housework? - January 5, 2017
• 4 ways that the right content builds trust - January 5, 2017