Category Archives: Social media

Aaron Sorkin wins Oscar for The Social Network

Congratulations to Aaron Sorkin for his phenomenal adapted Screen Play The Social Network. It’s this kind of genius that has deservedly won him an Oscar today. If you haven’t seen the movie, I’m not sure it’s right to say you’re part of the world. Admittedly, I’m a self-proclaimed Social Media junkie but I found it to be nothing short of a masterpiece!

Read the full report in The Hollywood Reporter.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill

Australia, I’m Back!

Today – Mad Scientist Social Media, is born. After over 5 years in the United States immersing myself in social media and entertainment I’ve opened the doors for business in Australia. We have people in Sydney, Melbourne, & Los Angeles –  all social media experts ready to work on your upcoming project.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill

Social Media…With Great Power There Also Comes a Great Responsibility

Social Media…With Great Power There Also Comes a Great ResponsibilityFacebook…Twitter…Instagram. Each three are all new, powerful social media tools of the modern world. Each three of these tools are vital components of any social medial plan assembled for your business. They are in essence, broadcast tools by which you will send messages out into the world conveying information pertaining to your business. These messages will help to spread your brand message, drive traffic to your site, increase your audience and ultimately increase your customer base. That’s looking at it from a positive perspective.
There is another side to the power of social media. It’s a dark, irresponsible side. Recent case in point: Australian Singer and Songwriter Sia Furler was looking to seek revenge via Twitter after dry cleaning staff at Metropolitan Garment Cleaning in Jamaica, New York did a terrible job with her favourite clothing. They quite simply ruined her favourite clothes. She immediately enlisted the help of 468,000 Twitter followers to offer “suggestions for revenge/pranks on dry cleaners that ruined favourite things and won’t take responsibility? Please discuss.”
Suggestions from followers ranged from writing a hit song about the dry cleaner to bringing in deliberately soiled garments to the dry cleaners. Sia then posted yet another message. “Please write ridiculous terrible reviews here.” She then put the link of the dry cleaning business together with her post. Subsequently, Yelp was flooded with negative reviews of the dry cleaners from many of her fans that don’t even live in New York and could have ever used the service. Due to the fact that Yelp’s Terms of Service states that reviews must be based on your personal experience with a business- the bad reviews which were a direct result of Sia’s tweets, had to be removed.
While this is a rather extreme case of social media being abused it does speak to a bigger issue. When you are crafting messaging to send out to the world via your social media network, make sure it is done in a concise and positive manner. The messaging you are sending hopefully represents all the hard work that you and your company do on a daily basis. If it doesn’t, then you need to rethink the message. Think of it this way. Years ago when e-mail became our main source of communication in the world I had one suggestion for all my business colleagues. Never send messaging in an e-mail that you would not say to the person if they were standing right in front of you. It’s not rocket science…make your message simple and straight forward.
Onward and upward.

How to Break Through the Clutter and Establish Your Business Brand with Social Media

8 Steps to Business Brand Social Media Greatness: Be unique, be your authentic self, consult an expert, write a plan, be engaging, be consistent and determined, be in it for the long haul and you’ll be on your way to social media, digital marketing, and business brand success!

digital marketing, social media, business brand, digital marketing expertAs a small or medium size business, your to-do list is likely as long as your arm, if not longer. When it comes to social media and your overall digital marketing, it’s no different. In addition, like any aspect of your business you’ll want to to do it well or not at all. To make an impact in social media you need a firm plan and an expert on your team to help you prioritise. So here’s a checklist to bookmark (heck, even print it out and hang it on your wall!) to check off your progress in transforming your business with social media.

1. Social Media Etiquette

  • Promote others selflessly without expecting anything in return
  • Listen with intent, respond in a timely fashion, and share relevant information preferably to help people
  • Engage regularly with those who share your content

2. Using Social Media

  • Treat Twitter like a conversation – listen, then join it
  • On LinkedIn, ask people you have worked with for recommendations, it helps sometimes to suggest what they could focus on
  • Create a Fan page for your business to build a presence on Facebook

3. Blogging

  • Write regular blog entries relevant and interesting to those who may be your customers or clients
  • Optimise your articles using basic SEO rules
  • Integrate your blog articles into newsletters and other social platforms

4. Social Media Training

  • Be clear on who is going to drive social media in your business and collaborate and train them as part of your ongoing plan
  • Work with a social media and/or digital marketing expert
  • Have a strategic plan for social media and your extended digital marketing efforts

5. Social Media Monitoring

  • Use recommended monitoring tools to track content and engagement results
  • Monitor and track trends and watch, view and analyse data
  • Build tailor made dashboards with your social media expert so you can explain data to  superiors and other colleagues

6. Social Media Listening

  • Set up google alerts for terms, words, and phrases that are directly related to your business
  • Read updates from others in your industry and engage in useful and regular conversations
  • Look at competitors as potential partners and talk to them like you would in any collaborative situation

7. Social Media Engagement

  • Be interesting, unique, relevant, and helpful to your community
  • Share others’ content (in some cases before you even share your own)
  • Interact with the community in a social discussion before pushing industry musings
  • Know when to stop selling if given the opportunity to push your own wares in the first place, it’s a little bit like “only speak when spoken to”

8. Social Media Analysis

  • Focus on driving engagement not just follower numbers
  • Metrics should relate to your higher-level business goals and speak to the core social media strategy
  • Consult your social media expert for meaning, there’s a reason for every statistic (even if a mundane and not particularly helpful one)

Social Media strategy with your business is a journey. Yes you should start with a clear plan, but be prepared to shift tactics once you get some solid empirical data. Don’t be obsessed with analytics however, have fun with it and listen to feedback from your colleagues, friends, partners, and even your competitors – yes shock horror, even your competitors!

The above tips are just the beginning and are obviously very much social media focussed. For further advice on a big picture integrated digital marketing strategy reach out to me

For more information on all things digital, you know the drill

mad scientist digital clients, holiday great ocean road

“The big mistake is always to think that human decision making is rational … People are not behaviorally driven by demographics. They are driven by resonant values, metaphors and the emotions these bring.”  -John Marshall Roberts, expert in world view thinking.

When you’re building an online presence (particularly in the consumer market place) you’re doing more than selling a product or service, you’re creating an identity and personality in cyber-space.  It needs to be an intentional orchestration that focuses on the needs, values and desires of your business and the market you serve.

Bussinessman working on a laptop computer during meeting

You’re not meeting your client face-to-face, and so their unconscious measuring, matching and evaluation process of you and your company needs to be fully understood and your whole ‘look and feel’ needs to be consistent.  From the images you utilise and the quality of their production through to the jargon of your content and how easy and straight forward your site is to use – you’re under the microscope.  With the growing rate of audio and video channels of social media marketing, you’re not just in business any more – you’re also in show business now.  Welcome and good luck!

In a few short years we’ve moved from simple ‘online sign-boards’ to full-fledged multi-media productions.  In order to reach high end customers and clients, you need to show up in style and on trend.   To help you, the key players in Mad Scientist’s creative and marketing team come from the entertainment industry, so we’re ideally suited to helping you demonstrate your star quality online.

(Quote source: http://www.marcstoiber.com/2013/11/17/build-futureproof-brand-build-global-expert-network/)

For more information on all things digital, you know the drill

Marketing Online? Welcome To Showbiz!

“The big mistake is always to think that human decision making is rational … People are not behaviorally driven by demographics. They are driven by resonant values, metaphors and the emotions these bring.”  -John Marshall Roberts, expert in world view thinking.

When you’re building an online presence (particularly in the consumer market place) you’re doing more than selling a product or service, you’re creating an identity and personality in cyber-space.  It needs to be an intentional orchestration that focuses on the needs, values and desires of your business and the market you serve.

Bussinessman working on a laptop computer during meeting

You’re not meeting your client face-to-face, and so their unconscious measuring, matching and evaluation process of you and your company needs to be fully understood and your whole ‘look and feel’ needs to be consistent.  From the images you utilise and the quality of their production through to the jargon of your content and how easy and straight forward your site is to use – you’re under the microscope.  With the growing rate of audio and video channels of social media marketing, you’re not just in business any more – you’re also in show business now.  Welcome and good luck!

In a few short years we’ve moved from simple ‘online sign-boards’ to full-fledged multi-media productions.  In order to reach high end customers and clients, you need to show up in style and on trend.   To help you, the key players in Mad Scientist’s creative and marketing team come from the entertainment industry, so we’re ideally suited to helping you demonstrate your star quality online.

(Quote source: http://www.marcstoiber.com/2013/11/17/build-futureproof-brand-build-global-expert-network/)

For more information on all things digital, you know the drill

Shire Wide Magazine Feature with Mad Scientist Ian Hopkinson

Social media brings a little bit of Silicon Valley to Yarra Ranges

Ian Hopkinson of Mad Scientist Social Media was confident that moving his social media and marketing consultancy from California to Yarra Valley would be seamless. A ‘net native’ who spent most of his career immersed in technology, he works with specialists worldwide so finds distance irrelevant.

In addition to servicing its international client base Mad Scientist is now advising and developing online marketing for local tourism businesses and sees many opportunities to grow the company. Virtually all Mad Scientist’s essential services are maintained online, using cloud and internet network capacities. This makes access to fast and reliable broadband services essential.

You can download the full edition of Yarra Ranges Shire Wide Spring Issue 2012

www.yarraranges.vic.gov.au/files/…/Shirewide_Spring_2012_lr.pdf

Mad Scientist Digital Yarra Ranges Yarra Valley Ian hopkinsonSpringShireWideMad Scientist Digital. Ian Hopkinson Silicon Valley. SpringShireWide

 

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill

Talking About Google+


It’s no surprise that Google+ users want to talk about Google+ — and journalists aren’t omitted. Many have been posting tips and tricks for using the media, such as how to get a more accurate circle count and ways to bring your Facebook stream into your G+ stream.

Even conversations about Twitter and Facebook seem to steer right back to Google+. For example, Matthew Ingram of GigaOm sparked up a  discussion about ads hitting Twitter feeds. While some responses remained on topic, many started talking about whether Twitter users would run to G+ or if Google would begin including ads in streams.

As journalists continue to join the platform, growing discussion and collaboration around Google+ as a communications tool will shape the way it’s used for creating and distributing news content.


Hosting Audience Hangouts


google, google+, digital marketing, marketing, digital, online marketing

Sarah Hill, an anchor for KOMU-TV in Columbia, Missouri, has been inviting her Google+ fans to join her in Hangouts, the network’s video chat service. KOMU hosts a Hangout during the 5 p.m. newscast to give viewers a behind-the-scenes look at the newsroom. She then interviews people in the Hangout on-air about their reactions to the day’s news.

“G+’s video chat feature is turning into KOMU’s own version of a satellite window,” Hill said. “It’s free. The video and audio are of air-able quality — no lugging gear to 9 different places to get 9 different opinions. You simply invite 9 viewers to your Hangout and the news comes to you.”

One chat brought in people from Pakistan, New Zealand, Orlando, New York, LA, Missouri, Iowa and England. Hangout participants were floored by Hill’s ability to multitask.

“It was quite amazing. There’s Sarah broadcasting on live TV with one earpiece listening to us folks on G+, the other to the TV station folks; she’s probably reading a teleprompter as well,” wrote Christopher Scott, a viewer from New Zealand who joined in. “She even welcomes new folks to the Hangout and chats to them like she’s home enjoying a drink with friends. I was seriously impressed.”

Only 10 people are allowed in a Hangout, so spots fill up quickly and some commenters are bummed when they miss out. Still, Hill’s experiment illustrates the reach of the Google+ community.

“It’s like we have viewers from around the world on a video speed dial,” she said.

Hangouts could be a great way for journalists to get audience reactions to news events in real time or find story ideas by asking Hangout participants what’s important in their communities.


Engaging Readers


Despite Google telling brands the platform isn’t ready for them yet, media organizations have quickly jumped on board. Like many of the early adopters from the journalism world, Canada’s top news source CBC has been posting links to stories with prompts that solicit reader feedback. They truly tested the engagement waters with a caption contest. The contest was also posted on Facebook, Twitter and the CBC website.

“We’ve noticed that there’s a bit of a competition to be witty right now on Google+,” said Kim Fox, senior producer for community and social media at CBC. ” We figured our daily photo caption challenge would play into that, and it has, outperforming other platforms.”

Fox said she’s seen smart dialogue and a deeper level of engagement with the content on Google+. She and her team plan to avoid replicating their Facebook and Twitter posts, and figure out what works for the Google+ community specifically.

With the natural enthusiasm for engagement and intelligent conversation, Google+ could become a place for journalists to generate solid feedback from their audiences. It’s important journalists grasp the full potential of the platform. From there, they can optimize its features to create a social dialogue around news content.


Analyzing News Coverage


anthony de rosa, branding, digital marketing, google, google+, marketingGoogle+ is fostering rich conversation about journalism. It’s cultivating a community of thought leaders who rely on each other for feedback about their opinions on news events and the media industry.

When tweeting news commentary, a journalist is limited to 140 characters. Unless the discussion has a hashtag, it’s tough to see the full scope of the conversation as respondents may not be following all involved. With Facebook, conversations on journalists’ personal profiles don’t take off because many don’t friend professional contacts. Even if the journalist has a public page, his or her discussions are competing with updates from their fans’ friends and other pages because of the news feed algorithm. Google+ brings conversations back to the top of a stream when new comments arise. Though Facebook has a number of groups self-organized by journalists, grouping and sharing to professional contacts is more intuitive on Google+.

It also seems Google+ posts inspire more engagement than those on Facebook. For example,Mashable started discussions on both platforms about a study that claims 34% of iPhone users think they have 4G. The posts were published at roughly the same time and had similar prompts, posing questions about the study’s results. On Facebook, there were 57 likes and 40 comments, while theGoogle+ post had 183 +1?s and 116 comments. Granted this is only one post of many, but it’s still quite telling.

Though starting discussions about the news and their analysis of the news is nothing new for journalists, Google+ seems to be a more natural platform for these conversations.


Showing Personality


journalist, martketing, media, online

The media industry’s focus on journalistic objectivity makes some reporters more apt to withhold their opinions, beliefs and other details about their lifestyle. But Google+ is about people and has become a place where journalists can let their personalities shine.

Amidst the news links and discussions, streams are peppered with jokes, photos and anecdotes about life. Not unlike his Twitter feed, Jeff Jarvis is making people laugh with zings like “LAX Continental terminal isn’t 3rd world, it’s 5th or 6th. Expect to see pigs and goats running through.” Others are re-sharing posts from followers they can relate to, such as Evonne Benedict of Seattle’s KING-5, who was touched by a story from a fellow University of Washington alumnus.

We sometimes forget that journalists are people too. Google+ is a good reminder that for media professionals, there’s more to life than the news.

Overall, the future of journalism on Google+ has yet to be determined. What are some other ways you’ve seen media professionals using the platform? What effect might it have on the news industry?

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

Image courtesy of Sarah Hill.

For more information on all things digital, you know the drill

The difference between FaceBook Profile and Fan Page

Confusion abounds! There is a difference between a FaceBook Profile and a FaceBook Fan Page. My most-oft question this month concerned creating a FaceBook Fan Page for a business. First, let’s explain the difference between FaceBook Profile and Fan Page:

FaceBook Profile: This is strictly for humans. Hey, that’s you! You’re putting your “Face” on facebook! It’s your picture! It’s your name! It’s your profile! Posting this info makes it easy for you to connect with your friends! You’re posting your status updates, videos, pictures, sending messages, writing on walls, and socializing within the FB environment. For example, here’s my FaceBook Profile Page.

FaceBook Fan Page: Now that you have a FaceBook profile, use it to create a Fan Page for your business. This is where you can post business information: events, videos, photos, specials, promos — and encourage your fans to post testimonials and help spread your business stories. (Since I’m also my own business, I started a FaceBook Fan Page. I also create & administer Fan Pages for other folks & businesses, too.)

Got it? One FaceBook account can create several Fan Pages and assign administrators for different businesses. No need to create separate accounts for each business you rep! But now you want to know — what’s the business advantage of a FaceBook Fan Page?

Energizing and Supporting. A FaceBook Fan Page can help a business find its best customers. The business can then energize its best customers to engage in word-of-mouth marketing. Further, a Fan Page can also be a place where customers can support each other.

Here’s a favorite example of how a FaceBook Fan Page lets the customers of a small business:

a) energize the business with powerful word of mouth marketing and

b) support each other with after-visit care.

facebook, social media, online, business,The Dolphin Journeys Energizing + Supporting Example. About 14 weeks ago, I helped create a Fan Page for my client, Hawaii-based Dolphin Journeys. Here’s how the customer self-support function of a FaceBook Fan Page works: when you go on a dolphin or whale tour in Hawaii, you often don’t get a great shot from the boat — maybe you’re too excited or having too much fun! But chances are, someone else on the boat captured a terrific video or photo. When you become a fan of Dolphin Journeys, you can upload your terrific shots — and share them with other folks on the boat.

When customers share photos or videos on a Fan Page — they can also spread stories to THEIR friends and families when they return from vacation. And people who didn’t get the shot? They become fans, too — and share the videos, photos, and stories with their friends. And of course, there’s a Wall on the Fan Page where people can write about their experiences — authentic stories that can help spread the word that Dolphin Journeys is a terrific vacation experience.

But wait, there’s more! A FaceBook Fan Page also lets you track metrics, so that you’ll know the number of visitors to your Fan Page and their demographic data. You can also incorporate reviews, events, notifications and more into your FaceBook Fan Pages. Worried about administration? Don’t be. You can assign several administrators, so that when you go on vacation, someone else can be in charge of the Page.

For many businesses, a FaceBook Fan Page may make a great deal of sense. It depends quite a bit on a) how ready your audience is to participate and b) your business objectives.

How has a FaceBook Fan Page helped YOUR business?

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill

5 Ways Journalists Are Using Google+

Already using Google+? Follow Mashable News for the latest about the platform’s new features, tips and tricks as well as our top social media and technology updates.

Social networks have proved to be incredible distribution platforms for real-time news and continue to fascinate journalists as communication tools. It’s no surprise that many media professionals have jumped quickly on the Google+ band wagon to explore its potential for journalism.

google+. online, social media,Some are updating personal accounts while others have created profiles for their organizations. They’re in experimentation mode, testing out which features are most beneficial for messaging and engaging with their audiences.

Google+ has yet to be defined. For the news industry, it will become what the early adopters of the field make of it. Here are a few ways we’ve seen media professionals using the platform and what that might mean for the future of Google+ in journalism.

For more information on all things digital, you know the drill