Category Archives: Mad Scientist Digital | video

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How Google Works – SEO

Have you been wondering how the whole world of Google actually works? We all know that it is the number one global search engine, but many don’t know just how Google finds your webpage.

Don’t stress, Ian and Andrew discuss what it is that makes Google the powerhouse it is, and how we can help improve your site ranking.

Discussed in this video are:

1. Google Bots / Web Crawlers

Crawling the World Wide Web and bringing all of the information back to Google.

2. Google Indexing

Result of the Google Bots crawling information on World Wide Web

3. Google Signals

Google’s relevancy program

4. Robot TXT Files

Files that prohibit Google crawling your website

5. On-Page SEO

Using SEO tools and knowledge to improve your page ranking

We have covered this in many other videos before so be sure to give some of our other videos a watch after viewing this one.

 

 

3 Tips For SEO & Web Dev’s – Let’s All Get Along

After 274 days of absence, we are back. After successfully taking on another nine months of interesting corporate clients, we have gained a wealth of knowledge and experience that we are dying to share with you.

There are always departments in every business who butt heads with differing views occasionally, but it is how you deal with these instances to reach that common goal that is so important. In the last nine months, we have experienced occasions like this with a number of our clients where they believed they knew how to perform SEO because they knew the backend of the website.

However, this can have detrimental results, as there is a very distinct difference between someone ‘thinking’ they know how to conduct SEO, compared to agencies such as us, Mad Scientists, with years of experience and R&D under our belts who can really make a difference to your brand.
In this hangout Ian and Andrew share with you their 3 tips of how SEO and web developers can work better together. We will be discussing:

  • Park the ego
    • Listen and learn from each other to work towards the same common goal for the business
  • We ‘Mad Scientists’ are specialists
    • We have always been big on constant research and development and with many years of doing so along with our experience – we like to consider ourselves as very knowledgeable in what we do.
  • Explain to the client:
    • Why what we do is different to other digital agencies and why we get the results.

 

 

 

Google Adwords versus Organic SEO


Organic SEO vs Google Adwords. The big debate goes on.

There are many arguments for the pros and cons of both methods. In this short video, we try to condense the reasoning behind why we thing that organic SEO is a better option to take for your website than the short life span of Adwords or any other type of PPC (pay per click) advertising for that matter.

In this video, Andrew Radics and Ian Hopkinson discuss the age old battle of which is better, organic SEO or Adwords?

 

 

The Quiet Achievers-Real Expert SEOs

Everyday, all of us at work receive many telemarketing calls from companies trying to push their services. If its not phone calls, then its emails. We have a big problem with that. We understand these people have a job to do but the problem lies in their ‘cookie cutter’ approach and their regimented marketing script. They tell you that:

  • you are not ranking for “competitive keywords
  • they can get you to the top of Google in 3 months or less
  • they can get you more business/leads

All of which sounds great! But, when they tell you this, they have not done any research on your website or your industry. It’s just a generic script they have to read. For this reason, SEO companies that are really good at what they do, do not need to use telemarketing companies or email list companies to get their business. Its all based on referrals from happy and satisfied clients who are happy to recommend them to other businesses.

The SEO companies that have to rely on cold calling methods really do not know SEO at all. If they did, then their own websites and other forms of digital marketing should be generating all of their leads. After all, isn’t that what they do? Think about that the next time you answer a call from a telemarketer or read an email from someone representing a local SEO company.

In this video, Andrew Radics and Ian Hopkinson discuss why SEO companies should not rely on telemarketing or spammy emails to generate business.

 

Is Your Business Being Ruined by Digital Marketing?

Many businesses are still not taking seriously the task of employing digital strategies that will work for them. If they do, most of the time, they aren’t doing a good job. Digital marketing that is not done correctly, can do more harm than good both to your website as well as your brand.

In this video, Andrew Radics and Ian Hopkinson discuss the problem of poor digital tactics and the damage it can do.

 

The Business of Digital with Mad Scientist Digital

The digital marketing business is often at times misunderstood.

A simple way to define digital marketing is: the promotion of brands or products using many forms of the electronic media.

What does it take for a company to do marketing in the digital arena the right way? There are three main ways you can break it down:

1. A good digital marketing company has to be able to manage the often complex customer relationship in both digital and traditional

2. A good marketing company has to be able to respond to as well as initiate dynamic customer interactions

3. To bring together big data from a variety of sources and to add value to their clients for better decision making

Out of the many thousands of digital marketing companies, most are snake oil salesman selling their ‘digital marketing’ expertise. An owner of a website should know what to look for before hiring a marketing company for their website. In this video, we endeavour to give you some helpful suggestions on what to look for before you get locked into any contacts.

In this video, Andrew Radics and Ian Hopkinson  along with  Keith Chagnon from the Los Angeles office, endeavour to give you some helpful suggestions on what to look for before you get locked into any digital marketing contracts.

 

Junk in My Inbox and SEO Rip-Offs

Nearly every day we all receive junk emails in our inbox. However, the ones that infuriate us the most are the ones that offer guest blogging, cheap SEO services or the ones that ask us to outsource our SEO work to them in some foreign, perhaps exotic part of the world.

Usually people in the SEO industry know better than to use these types of services especially when they come so cheap. But the everyday website owner does not know and as our experience in the past has shown, get caught in these cheap SEO offers. Later they find their site isn’t ranking as it once used to or worse still, it has totally disappeared form the search results.

In this video, Andrew Radics and Ian Hopkinson read some awesome examples of these cheap and sometimes nasty SEO offers and precisely what you should be doing with them.

 

Managing Your Online Reviews – David Guest, Ian Hopkinson, Andrew Radics

For most businesses, managing online reviews and your precious reputation can be overwhelming. There is a lot to know. Business coach David Guest has us on this Hangout discussing the importance of embracing reviews and using them as an opportunity to get to know your customers to grow your business.

In this video, Andrew RadicsIan Hopkinson with special guest David Guest, discuss how to manage your reviews online.