Category Archives: Mad Scientist Digital | video

Mad Scientist Radio Episode 3 – Search Engine Marketing and Common SEO Terms

Transcript of Episode 3

IAN: Hello again I’m Ian

ANDREW: And I’m Andrew

IAN: And welcome to the show and today we are going to talk about common SEO terms, so search engine optimization obviously has an entire vernacular really, a language of its own so lets go through those familiar and unfamiliar terms

ANDREW: It certainly does, there’s so many but some of them, the more basic ones we get asked a lot about is SEO obviously which stands for search engine optimization. SEM stands for search engine marketing. Difference between the two is with SEM you’re talking more things like AdWords, Facebook Ads, Linkedin Ads and other forms of advertising on other forums like Amazon, Ebay and those sort of things. Then theres one that people wouldn’t even have the foggiest what it is, its called SERP. What that stands for is search engine results page. So basically if you do a search in Google its the page that comes up that is called the SERP

IAN: The listings you get on that search, the SERP is the little excerpt you get, is that right?

ANDREW: No, its just the whole page

IAN: And then obviously AdWords is another one

ANDREW: Yes, people think what on earth is AdWords. AdWords is Google’s online advertising service, so when you bring up your results page, at the top of it,  on the right hand side and down the bottom you’ll have these results but they are usually highlighted in a light yellow. Those are AdWords, theyre just ads people have placed and bidded on and the more money you bid per click. So what that means is that if you’re setting up your AdWords account and you say you’re willing to bid $1 for everytime someone clicks that, Google works it out and it ranks you. So the person who bids the most money for that keyword will be number 1 and there on.

IAN: That sounds like an interesting one so for the highly competitive ones your talking about hundreds of dollars per click are you?

ANDREW: It can be, I’ve seen ones range from 2 cents per click right up to over a hundred dollars per click and all that depends on how competitively that keyword is

IAN: Okay well that sounds like a future episode of its own

ANDREW: Absolutely

IAN: What other terms are there?

ANDREW: Then related to AdWords or online advertising is PPC, simply stands for pay per click. So what that means is thats the amount of money you pay every time somebody clicks your ad. CPC is known as cost per click. Its basically the same thing as PPC.

IAN: Okay, so its slightly different terminology there

ANDREW: Then there’s CTR which stands for click through rate. What that means is, its the amount of clicks  a keyword gets in percentage terms so for example your ad is seen 1000 times, the amount of clicks you got is 100 so your CTR is 10%

IAN: Okay, so my poor mathematical skills can work that one so that’s good. What about, i know we have covered this previously but Google Index, what are we talking about there?

ANDREW: The Google Index is simply a database of videos, webpages, documents, images and so on. Everything to do with your particular websites so its the way Google categorizes your website

IAN: Okay, well we have a number of Google terms I suppose that are part of the vernacular

ANDREW: One of the more common ones people ask “what is Google Analytics? Never heard of it”. Google Analytics is simply a Google program that  anybody can get on their website and its free. What Google Analytics does is it measures every activity on your website like how many visitors you have on what day, where they came from, what country, what city, how many keywords is your site being found by, what’s the CTR of your website, what pages are popular, what pages are not, what pages people leave your website from, what pages people enter your website from

IAN: Theres a lot of information there

ANDREW: There is a lot but it is very helpful for people to know exactly who’s visiting their website and if not why not and what pages need optimizing

IAN: I also find it interesting that it shows you the journey that people take through your website so I think its a pretty interesting bit of information to have to see how people travel through the website and where they drop off. Of the Google tools there’s one really for Webmasters too isn’t there?

ANDREW: Absolutely. Theres one called Webmaster Tools and it can pretty much do the same thing as Google Analytics but there is a few other features it has like for example it would tell you where all your backlinks are coming from, it would tell you where the broken links are on your website and alot of other things. Both of these programs (Google Analytics and Webmaster Tools) are free, anybody can actually use them but you need to set them up on your website. Another big thing people ask about is bounce rate, “what on earth is a bounce rate?” Bounce rate simply means somebody lands on your website from whatever source, they look at it and think “nah, this isn’t the place for me” and they leave. So they kinda bounce on your website and then they’re gone

IAN: Okay, so again thats something that needs to be addressed. I suppose the more targeted your traffic is, the more likely they find their search useful and too stay on your website.

ANDREW: Absolutely. If your bounce rate is very high, it means that people landing on your website are not finding what they’re looking for so your website to them is not relevant so then as the website owner or the Webmaster you need to work out why

IAN: Alright, well you’ve mentioned before in the regards to the Webmaster Tools that it shows you backlinks so its another term people hear a lot, can you give us an outline on backlinks cause its quite a controversial saveriant

ANDREW: Yes, a backlink is simply a link from another website pointing to yours. That’s all a backlink is

IAN: Okay, well that is good to know cause there is a number of other things to cover backlinks we’ll discuss in great detail later on. I suppose there’s a various different terms that gets thrown around in regards to the tactics SEO people use

ANDREW: Yes, you may heard people say “I use Black Hat Tactics” or “I use White Hat Tactics” or “I use Grey Hat Tactics”. Black Hats simply SEO  tactics which Google disapprove of so in other words it goes against their webmaster guidelines. White Hat is everything they like. And then theres Grey Hats which is somewhere in between, you use some tactics Google don’t like but they’re kinda in the grey area

IAN: Okay, so far as Black Hat, White Hat, Grey Hat goes I suppose most of these kinda things are particularly in the way of grey hat, its mainly because Google doesn’t reveal their whole hand so I guess there aren’t guidelines because perhaps its something of a new strategy that someone’s trying

ANDREW: So people using Black Hat SEO tactics are people gaming the system so they’re artificially manipulating Google’s way of ranking as such so they get to the top

IAN: Okay, so that would be one of the key things for an instance a business would ask if they’re looking for a good SEO company is too ask “Are you using White Hat tactics”, is what you want to ask?

ANDREW: Yes

IAN: Probably not mention Gray Hat

ANDREW: Definitely not

IAN: But of course if the SEO company answers they are indeed using Black Hat tactics, just run. But they are unlikely to admit that.

ANDREW: Just a couple more there’s something that some people aren’t familiar with is robots text. A robots text is simply a little text file and basically what that text file says to the search engine “okay you can call this part of my website but do not call this part, that part and that part. Its kinda like a guideline for search engines

IAN: Its not a robot writing poetry

ANDREW: Absolutely not, the whole idea of it is that you the website owner are in complete control of what Google can look at and what it can’t. Now I’ve seen some of these text files go terribly wrong whereby the text file absolutely bans all search engines from ever calling the website, of course if your website is not crawled or indexed by the search engine you will never be found

IAN: So just finishing up, how does that tangibly affect a business if they’re blocked from a search engine

ANDREW: Well it means a search engine cannot a look what your website is about, cannot categorize it so it won’t index it which means if its not indexed which also means no one can find it

IAN: Okay, so you will be absolutely nowhere, definitely not the desired result, thank you Andrew

ANDREW: Thank you

IAN: Once again if you have questions you can visit our website madscientistdigital.com, thanks for listening

Mad Scientist Radio Episode 2 – Why You Need SEO

Transcript of Episode 2

IAN: I am Ian Hopkinson

ANDREW: And I’m Andrew Radics

IAN: And today we are going to talk about why you need SEO, if you’re a business and your interested in finding out more or you’re an SEO expert then you’ll probably want to listen to this programme. So why Search Engine Optimization Andrew?

ANDREW: The biggest reason a website should have SEO done on it is to be seen by the search engines such as Google, Bing, Yahoo, whichever one it doesn’t really matter

IAN: And what are the basics for people when it comes to be seen by the search engines and how do we do that?

ANDREW: Okay well as we have said in the past, the days of building your website and hoping people will come are long gone. There are processes that need to be done. In SEO world we call them ‘On Page Optimization’ and ‘Off Page Optimization’.

IAN: Okay so there’s a set of guidelines that Google holds your website to otherwise known as signals, is that right?

ANDREW: Correct yea, there are apparently something like 200 signals that Google uses to categorize and rank your website and what a signal simply means is a set of criteria and one of those is something they call meta tags. Within the SEO world there’s a lot of debate if you like about the importance of meta tags but for the importance of anything to do with SEO the best way to work it out is to find out what Google says about it. Now Google says in their guidelines that meta tags are important in the sense that it helps Google categorize and index your website. It tells Google what your website is about. It doesn’t necessarily help you rank better but if Google knows what your website is about that helps you to rank.

IAN: Okay so effectively Google can find out what your site is about anyway can’t it, which is a big debate, do you tell Google what your website is about or do you just let them crawl the site and decide for themselves, where’s the importance of spoon feeding to Google

ANDREW: The thing is yes, Google can work out what your site is all about from the text and what not however the fact no matter what program you use to build your website whether its Joomla, WordPress or any other format out there, they all have space to fill in your meta tags so for your title tags, description tags, keywords tags, alt tags for your images are also important. The easier you make it for Google or any other search engine for that matter to crawl your site to work out what its about the better it is, they want you to make it really simple so your site should also include what they call site maps. A sitemap is basically a map that shows the search engines how your site is linked together, what page links to what and what relevance it is and all that other stuff. So the basic point is the simpler you make it for a search engine to be able to index your site properly the better off you are

IAN: That sounds like some of these areas are quite technical, almost an episode to themselves. If I’m a small business what are you going to say to me the very basic things that I need to do, peoples marketing budgets are quite vastly different. Why should somebody break off a piece of that for SEO?

ANDREW: Like what we keep saying, the importance of SEO is so that the website is seen by the search engines and in turn seen by your potential clients and/or customers. If a site hasn’t been doing SEO on their website chances are they are not going to be ranked very high. Now the importance of ranking  high as you possibly can is according to the latest studies, if you are number 1 in the rankings for a particular keyword you’re going to expect up to 32% of the clicks. If you are number 2 you can expect 11% of the clicks

IAN: Okay, thats a huge jump

ANDREW: And number 3 about 11% all the way down to number 10 who gets 2% of the clicks. Now they also say 96% of people do not go past the first page. 3% of the people  do not go past the 2nd page and then it gets worse from then on so the message is if you’re not at least on the 1st page you won’t get any relevant traffic at all. So that’s why some of your marketing budgets should be spent on some form or another whether you hire an SEO company, whether you do it yourself, whatever the case is you should spend some time doing SEO on your website. Its as simple as that.

IAN: Okay, that’s pretty key. Those statistics are very telling, the difference between 32% and 11%. If you start breaking that down as a business brand you can suppose look at your average span and there’s the click through rates, amount of visits. You can start doing some calculations and you can work out doing say 1% of people clicked through then you can then look at 30K a week or you can start converting that into dollars if your website is in the gain when it comes to SEO.

ANDREW: Yes well that’s what its about if you have a website for your business, you need to make it work for you. You need to make it work just like say your salespeople will be working. Its all about getting a return out of your invest. If you invest some money in proper SEO on your website you should get some sort of a return but the point is that if your not actually seen by your clients or your potential customers then you should not have spent all that money on the website in the first place. Its a useless exercise

IAN: And that’s something we’ll cover later, in later episodes. How to help people choose a good SEO company and we’ll lay out some of the criteria and help people make the right choice. Any final comments on SEO, why people get in the game?

ANDREW: Quite simply SEO  helps your website to be seen not only by the search engines so they can rank you somewhere on the 1st page but more importantly you are seen by your potential clients/customers so you can make your website work for you which is why most people put one up

IAN: Very sound, there really isn’t any point in having a website without making good use of it and Google particularly seems to run the world at the moment so its worth investigating and taking it further if your budget allows and your mind set allows. So thanks very much

ANDREW: No worries

IAN: And we’ll be talking more about SEO in our next episodes

 

Mad Scientist Radio – Episode 1 – What is SEO

Transcript of Episode 1

IAN: I am Ian Hopkinson

ANDREW: And I’m Andrew Radics

IAN: And today we’ll be talking about SEO which some of you hopefully will know stands for search engine optimization, its quite a mystical area and misunderstood area so if you’re a business that is interested in finding out more or if you’re an SEO expert then you probably wanna listen to this program

ANDREW: One of the biggest questions we get asked all the time is basically what is SEO, what does it do, why should I have it on my website. A simple answer to that question is its a process whereby you can achieve higher rankings in Google, it is really as simple as that, its making sure that your website is properly accessible by the search engines

IAN: Okay, I’m a small business and where do I start?

ANDREW: We need to start basically with the back end of your website meaning that the search engines are properly able to index your website which is very important for a website to be actually indexed by all the search engines that are out there. Just on that we have another question we get asked very often is, what is indexed mean? I think the easiest way to explain that is anyone who remembers going to a library when you ask the librarian there about a certain book she would always tell you “go to the index cards”, so you’d flick through the index cards and you find out the title of the book, on the card it will tell you where it is in the library, under what category, what book number so you have to physically go there and look and find the book. Thats pretty much what an index is, a way that the search engines categorize your website so that it is accessible by the end user , eventually  if you type in the keyword

IAN: Of course the great thing is now is that we can search by interest which is probably not something you can do in the library unlike the early days

ANDREW: And obviously when you do a search on Google for example its way better than going to a index card. SEO  is also about delivering traffic to your website, is all very well for a website to say “oh geez, i get thirty thousand visitors a month”, but if they’re not looking for your product or service then its just useless traffic so what SEO should do for you is to send you targeted traffic, I like to call it ‘laser targeted traffic’ which means that it is very accurate and very relevant for people to be searching for you

IAN: That is a really key point covering more detail in later episodes, thats essentially what SEO is, but what isn’t SEO because thats definitely a big thing

ANDREW: Thats definitely a relevant question because we know what it is now but what it is not is a quick fix. Many people seem to think that once they do a bit of SEO or their version of SEO on their website that they believe thats all they have to do. The days of putting up a website and people coming to it are long gone. You think about it, you put a search query into Google for example, you can get literally tens of millions if not hundreds of millions of results for that particular keyword come up

IAN: The competition is incredible isn’t it

ANDREW: Its incredible, where back in the old days when the internet was still new there wasn’t that much competition so you’d put your website up and people came because there wasn’t that much competition around at all. Another thing SEO is not, its not dead. If you put in SEO is dead into Google for example you will find millions of blogs saying SEO is dead, now it might be dead to the author probably because they did something wrong in Googles eyes as far as going past webmaster guidelines

IAN: Otherwise knows as ‘Black Hat’

ANDREW: Black Cat perhaps yes, and they will drop from the index, they were either blacklisted or their rankings just plummeted because of some change that Google did in the way they rank sites so the only people who say SEO is dead are the ones who have been affected by the google changes of recent times. No reputable seo company will ever tell you that SEO is dead because its not, it has just changed

IAN: Fair enough, I think theres a lot of acronyms thrown around as well so lets go and separate those acronyms out from SEO because obviously SEM is one that’s thrown around a lot. Search Engine Marketing, is that SEO?

ANDREW: No, Search Engine Marketing differs from Search Engine Optimization however the two don’t need to be competing, Search Engine Marketing is more about advertising your website on various other websites such as you can do Google AdWords, you can do Facebook ads, now you can do Linkedin ads and you can advertise on so many different platforms so Search Engine Marketing is basically advertising, you pay for the ad. Search Engine Optimization is achieving better rankings for your website, what they call organically so you’re not actually paying for that result

IAN: So SEM (Search Engine Marketing) effectively can work beside SEO which is a good SEO strategy

ANDREW: Absolutely

IAN: Thats an important distinction for people to realize because it does get pretty confusing out there. Other different acronyms we should cover at this stage?

ANDREW: Yes there are so many other acronyms that are out there for SEO such as SEO itself, SEM, SERP, PPC, CPC, that should be a subject for another time

IAN: Yes, we definitely have to cover that in an entire episode. So that’s all from us and thanks again Andrew

ANDREW: Thank you

What are the benefits of Google Business Photos?

google businessMost of us are familiar with virtual tours in the real estate and hotel industry. Virtual tours of various kinds have been around for years but none of them have been linked to such a dynamic tool for customer, client and B2B relationship building. In providing a visual and practical insight into what makes your business tick, Google Business Photos helps people get to know you quickly and make an impact when it counts.

Customers want to make careful choices, demanding trust and transparency online. There’s no better way to show the real you and build credibility to your business brand.

Google Business Photos have numerous cost effective advantages which help your customers reach you and interact in a way that has not been possible up until now. This makes Google Business Photos a must have tool for all businesses wanting to expand their customer reach.

• As a search tool – this is a paid service so Google boosts your search ranking, making it easier for your customers to find you

• Get a street view update – when Google adds your virtual tour online it also updates the street view, perfect for new businesses and /or recently renovated or changed shop fronts (previously this took 2-3 years to be updated)

• As a marketing and advertising platform – GBP engagement allows you to get creative with the way you present your business to your existing or potential clients, embedding campaigns within the virtual tours or allowing the images and tours to speak for themselves *

• Easy to display, portable and interactive – The virtual tour can be easily displayed on existing websites, social media and mobile applications, providing a dynamic interactive window into your brand and expanding your marketing impact

• Lasting impact – Shots can be online for years which is a great marketing investment OR

• Flexible – Shots can be changed for seasonal venues, updated décor and marketing campaigns. Seasonal shoots are also a great way to keep your business up to date and show customers what’s new

• Showcasing and Events- GBP has the ability to put your event location on the map

• Cost effective – Tours can be embedded at no charge on your website or on Facebook and there is no need to pay bandwidth or hosting fees.

• Engage with your customers – Customers experience an online walkthrough of your space, which is the perfect way to showcase the décor, ambience, products and unique qualities of your business.

• GBP enhances your Google business listing – Your interactive image will appear on Google search results, Google+ and Google Maps, helping you stand out and entice online visitors to have a look at what you have to offer.

• Retain visitors – The impact of your virtual tour and feature photographs will increase the time visitors spend looking at your business more memorable.

How does Google Business Photos work?

Professionally shot photos are taken of your business using high resolution, fisheye and other techniques. All panoramic shots for the Google Business Photos tour will be captured with the latest equipment and technology available. There are no ongoing costs and the virtual tour and feature photographs are hosted for free by Google and available 24×7 to the world.

Marketing images included: Professional copyright free “Point Of Interest” feature photographs are added to your Google+ Local page, and high resolution copies will be supplied to you for free for your use in your own online and offline marketing, such as your website or printed brochures.

 

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What is Google Business Photos?

Be Found, Be Seen…

Google Business Photos is the seamless evolution of Google Maps and Street View, which allows customers from all over the world to walk around, explore and interact with your business like never before; increasing your Google search ranking in the process!
Once set up, customers can Google your business name or key search terms and a map along with directions, photos and a high quality 360º panoramic virtual tour will appear showcasing the best features of your business. Customers are then able to experience an online walkthrough of your space which is the perfect way to showcase the décor, ambience, products and unique qualities that your place of business has to offer.
The impact of your virtual tour and feature photographs also helps to build trust and connection with your potential and current customers in a more lasting, intimate and personal way, increasing the time visitors spend looking at your business rather than your competitors.

For more information on all things digital, you know the drill

Why Have the Great SEO Companies Allowed the Cheap SEO Guys to Reposition Them in the Market Place?

This question comes from an SEO buddy of mine in Texas. “Why have the great SEO Companies allowed the cheap SEO guys to reposition them in the market place?”

In this video, Andrew Radics and Ian Hopkinson discuss is the role bigger SEO companies have played in the rise of spammy cheap seo companies.

 

 

Transcript:

Ian: Good morning!

Andrew: How you going

Ian: Morning.

Andrew: I never know when we’re on with this.

Ian: Sorry, Ian Hopkinson, Andrew Radics. This morning we’re going to attempt to answer a question from a buddy of mine in Texas who’s an SEO guy. Actually i’ve got the shirt on, ‘Darwins Pub’ shoutout to everybody at Darwins Pub on the main street in Austin. Good place, awesome people. I wont show you the back, its a bit X rated. Thats their kind of sense of humour.

Andrew: Not for this kind of show.

Ian: No no. I’ve got to make sure there isn’t children following me along the street reading the shirt. Question from james in texas is ‘ Why have the great SEO companies allowed the cheap SEO guys to reposition them in the marketplace?’ So, these little guys who are sending out the constant emails around the world saying “your rankings are in the toilet, you have to do something about it. Urgent, urgent. We will promise you the world” They seem to have repositioned these great SEO companies. They have created a perception in peoples mind that SEO is hocus pocus. And that it shouldn’t cost very much money and doesn’t sort of do all that much. It has given SEO a bad name is really. It’s a great question from James but I don’t know if we have an answer to that, thats something thats very frustrating.

Andrew: With this one I don’t really think there is an easy answer.

Ian: Let’s make it really interesting, because if we don’t I’ll have to show them the back of my shirt.

Andrew: I dont think its an easy answer, or a very definitive answer however i think SEO companies technically allowed it to happen, it has just happened. But probably only because the bigger SEO companies tend to keep to themselves, they keep their methods and methodology and what not to themselves. Which is fine, however, by doing that no one has been speaking out against, to make it sound really dramatic, the dangers of these cheap and nasty SEO tactics.  It’s  what the cheaper SEO companies use.

Ian: Well the old sales adage I suppose is that you have to create value in the customers mind. What this has done is devalued SEO and everyones allowed it to happen really, or however you want to put it. Fallen for it, haven’t done their research. There isn’t the education out there I suppose for people to understand SEO, it’s a fairly technical area and not something people can grasp easily. So I suppose theres a whole conversion of factors that have brought about misconceptions.

Andrew: Yeah, I think it’s not so much the SEO companies that have allowed it to happen. I won’t say blame but, lets just say, onus on consumers themselves. If somebody comes up to you and says “Hey I’ve got the latest and the greatest thing!”, the other stores are selling it for $1000 and i’ve got it for $10, warning bells really should go off. Why’s everyone selling it for  $1000 and you’ve got it for $10? SEO is really no different if you’ve got someone that says I can get you to number one for $99 where the others are charging a few thousand or whatever it might be, you’ve got to stop and think!

Ian: That’s right and that’s something we’ve been rattling on about for quite a bit, if you see something that’s cheap for $50 I suppose the mentality is “Well I suppose it’s only  $50  I’ll give it a go.”  However what they don’t understand is that it can actually cost you money and it’s not just the $50 that you should be concerned about it’ s the person who is responsible for basically having your livelihood in their hands.  Your website is such a crucial part of not just your business but  the onflow that it can have on your life if cash flow is affected by something going wrong. The big thing which is obviously a concern that could go wrong is losing your trust through Google. As in Google penalising you. The time that it takes to recover, you’re losing traffic, you’re losing money.

Andrew: As we also said yesterday the true measure of success on your SEO company is the return on investment that you get. The thing is you have a website, you need customers you need clients, but they have to be very targeted. If you’re a pizza shop in Bayswater for example, you don’t want traffic to your website coming from the other side of the world. That’s useless traffic.

Ian: That’s bad pizza by the time it arrives.

Andrew: Yeah exactly.

Ian: If that’s within the delivery area.

Andrew: These sort of companies can promise you a lot more traffic but traffic from where? We’ve seen Australian websites where they’ve got a Brickston water business and they’re getting most of their traffic from overseas. To them that is useless traffic. So we come along and we spin that around and make it more targeted so that their traffic comes from Australia at least. And majority from whatever state they’re in because people have to go into this business it’s not an online or anything like that.

Ian: That’s right and I can think of a great example where we’ve turned the traffic around recently. How much of the traffic was coming from the U.S?

Andrew: I think 64%

Ian: Yeah 64% of the traffic was coming from the U.S and this is a local based business. And this was a Melbourne based business that really only want to attract the local market. We love America and so does this client but that’s not their market. Why would you have somebody doing your SEO that is giving you global traffic but not the local traffic that you really need to convert into customers and clients. It’s really basic stuff and all the data is there it’s just transparent it’s not invisible. In fact it doesn’t get much more transparent than the tools that Google provides than the tools that Google provides: Google Analytics, Google Webmaster Tools. And the amount of statistics they give to you on YouTube now is expanding. It doesn’t get more transparent if your SEO isn’t doing a good job and you take the time to educate yourself about what this data means, you can keep them on track.

Andrew: What we’ve found is all of these ones with the most traffic coming from overseas is they have used cheap SEO companies. Maybe not necessarily companies they could just be individuals at home, nothing wrong with that of course but it’s the actually quality of the work that’s the issue. Whether it’s a company or an individual or a small business, whatever it is, it doesn’t matter it’s the quality of the work.

Ian: Absolutely and I would say in response to you James, regardless of what’s happened in the past I think it’s time now, particularly with the updates that Google has made, the very positive updates they’ve made to their algorithm, it’s time for us SEO’s who actually know what we’re talking about, we work on this stuff everyday and take the time to research. It’s time for us to re-position the cheap guys! It’s time for us to push back and say “don’t go with this guy and don’t go with these people”, be watch dogs if you like of people to say look “these are the pitfalls, these are the things to watch out for, here’s where it could cost you more money than what you think it’s actually going to cost you. Not just $50, not just $250 a month or whatever it is. It’s going to cost you a lot more than that if it goes wrong!

So thanks for the questions James it’s a good one and if anyone else has a question like that, whether you’re in SEO or you’re in digital or you’re running a business, please get in touch with us. You can comment right on this video if you like, we do monitor that so we’ll respond to you there. In fact the first person who responds if you’re a business, we’ve give you a free digital health check, check out your website and check out your SEO, give you some feedback on where you’re at and where you can improve things. How’s that sound? Are we willing to do that?

Andrew: A lot of work but yes that’s fine!

Ian: We are willing to do that, so if that’s you go ahead and comment on our video here or alternatively go to our website madscientistdigital.com.

Thanks for listening and we’ll actually see you in about three hours. We’ll be answering more of these questions.

Part 2 of How to Avoid Digital Marketing and SEO Rip-Offs

Many SEO companies here and overseas that turn over millions of dollars per year, outsource just about all of their services. Most people don’t even think about this but you would be shocked as to how many actually outsource to countries like China, India, Russia and the Philippines. There is nothing wrong with that and the problem isn’t that the work goes outside of the company you have contracted for your SEO work. The problem is the fact that the quality of their work is usually substandard.

In this video, Andrew Radics and Ian Hopkinson discuss another way not to get ripped off when contracting an SEO company for your website.

 

Amazing Video Content

Video is the most powerful media on the web. In this day and age, making your own videos and uploading them to the web is a sinch…and it’s cost effective. If it suits your business strategy to have video content however, you’ve got to have a great idea and a serious plan behind how you want to showcase your company. If running around the office filming on your iphone is all you need cause perhaps you sell applications or handheld devices, go for it! BUT – Even that requires some serious thought and strategy to pull off properly. Make amazing video content and people will share it with their family and friends within minutes of seeing your footage. This can be the key to creating widespread awareness of your brand online.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill