Category Archives: Mad Scientist Digital | video

Mad Scientist TV

Hosted by Ian Hopkinson & Andrew Radics, Mad Scientist TV is a daily digital focused program for businesses (and in some cases ‘tech-heads’) hoping to quickly navigate the slippery slope of online promotion. We cover a vast array of interesting topics and there’s a lot to learn while having a laugh – as is Ian and Andrew’s enigmatic style. With 60+ recent episodes to view there’s something there for everyone.


SEO Myths Debunked – it’s the Wild Wild West now, not the World Wide Web. Every so-called expert or god-forsaken guru has an opinion. Who do you trust? SEO Myths Debunked is an ongoing quick fire bust up of these misconceived notions.


Google Bashing – yes we have all criticised Google for something at one time or another, but some ‘crazies’ are out to get Google, it’s an all out attack. Find out why and who and throw in your opinion too.


Google Authorship – this is for the writers of content and techies, Google has some functionality for bloggers that helps them be heard and found. Recently there’s been some big updates to how this is displayed in search results.

The Streisand Effect – this is when you attempt to have something taken down from the internet and the publicity from trying to do it in facts increases the popularity and newsworthiness of the particular video, image, text, or reference you are trying to have deleted or surpressed.


Google Bashing

Why do people think it’s cool to bash Google, there are so many positive things they have done for the world, just to mix it up a bit we thought we’d do some horn tooting on Google’s behalf.

Episodes in this playlist:

Google Adsense: Does it make sense or just cents?
Is there a method to the madness Microsoft?
Are people suffering from tall poppy syndrome?

Google has become so big that people see it as a big fat cash cow. Some are also threatened by the power Google wields in the digital world and want to cut them down to size with frivolous law suits and wild allegations. But is this attack on Google and its properties justified?

Google Bashing: Why some people think it’s cool

Local SEO – Introduction to SEO for Business

Over the last couple of years, Local SEO has grown considerably, especially provided the growing popularity of smartphones and much better connectivity while being out and about. Nevertheless, it has a lot in common with organic Search Engine Optimization, but its ultimately very different.

The objective of Local SEO is to offer outcomes that are as relevant as possible to the searcher based upon their location. If you searched ‘best restaurant’ on your computer right now, Google would supply you with results that are near to you. However, if you made the exact same search on your smartphone, it would provide you with results depending on where you are at the time.

In this video, Andrew Radics and Ian Hopkinson discuss what Local SEO is all about and how it can affect your local business.


Part 3 How to Avoid Digital Marketing and SEO Rip-Offs

Setup fees and guaranteed results are next on our list of digital marketing and SEO ripoffs. The reason these two fall under the digital marketing and SEO rip offs category is because cannot guarantee anyone first-page results because they do not control Google or your competitors. If a company or individual promises you that, they are either completely naive or just an outright liar.

Don’t fall for the promising to waive setup fees trick either. Deceptive salespeople usually say that to make you think that by signing the contract then and there, you will save a lot of money in set-up fees.

In this video, Andrew Radics and Ian Hopkinson discuss yet another way not to get ripped off when contracting an SEO company for your website.


We Are Busy Enough to Worry About More Traffic-SEO Myths Debunked

Someone said to us recently when we said to them that they need more traffic to their website, “we have enough traffic so we are busy enough”! This one you don’t hear very often!

Lucky them! But, what they fail to realize is that while they may be busy at the moment, what happens when business slows down? This is when you need your websites traffic to be consistent as much as possible all year ’round.

In this video, Andrew Radics and Ian Hopkinson discuss the SEO Myth about having enough website traffic.


The Mobile Age of Telephone Throwing – Art or Sport?

Ian and Andrew here discuss the quirky sport of telephone throwing in Finland. Apart from throwing his own phone, Ian along with Andrew talk about the infamous incident when Russell Crowe threw a phone in the hotel suite, resulting in being arrested.

In this video, Andrew Radics and Ian Hopkinson discuss the phenomenon of throwing mobile phones.


Does Google Adsense Make Sense or Just Cents?

A 19 year old French Moroccan entrepreneur set up a website to let people text their friends for free. He set up Google Adsense on his site and made a total of $46,416.28 in Google Adsense commission.

However, when it was time for Google to send him his cheque, they cancelled his account with no reasons given only to say that he had breached their Adsense programs guidelines. This decision was made only 2 weeks after Google praised him for his efforts and wanted to talk to him about how to optimise his site further.

Does Google have a secret agenda to ban anyone who makes more than $5000 in commissions through their Adsense program as the conspiracy theorists suggest, or is there something else going on?


Ian: Google AdSense! Does it make sense or just sense?

Andrew: What the hell are you talking about? That’s the most ridiculous title you have ever come up with.

Ian: There is kind of a point to it! The point is it sound nonsensical. So that we can then talk about Google AdSense. Now the AdSense platform, as some of you may know, is the program where you actually are putting ads onto your own website in order to earn money through your website. And you can earn some cents. With a C!Or many dollars!

Andrew: However in this case we will talk about a lot of cents. Well I don’t know how much it is in cents but it is $46k. Forty six grand!

Ian: That is 460,000 cents..

Andrew: No.. Oh, god this isn’t making much sense already! This 19 year old had a website and what he did: He set up a website that offered free texting.

Ian: This is the story from Business Insight, yeah?

Andrew: Yep, and he made his money through the AdSense program which is putting ads on the sidebar of his website.If you click on it he gets paid however much that is.

Ian: He made $46,000!

Andrew: Yeah, 46,000 and this really ticked me off!

Ian: Rocked you to the core!

Andrew: Rocked me to the core! Because this guy was doing really well! Mes Textos, or however it is pronounced… The problem was that he was doing really well. He was due to be payed those 46 grand, like I said. Then all of a sudden Google Chopped him. They deleted his AdSense account.

Ian: Is it true that 13 days before they blocked him and he was due for this payout that Google was encouraging him and wanted to help him?

Andrew: Yes, and they wanted to work with him and help him make more money. Obviously they could make more money, which is fine! As a matter of fact here is the email and it basically says -and it was not automated either- it is a real person typing this: “We would like to schedule a call with you next week to discuss some potential optimization on the AdSense performance on your site. While reviewing your account I saw that -Oh my, the english is bad…- seen recent changes that had positive effects on click through rate and has improved your AdSense revenue. Can you share with me via email what changes you did? So that I build and accurate optimization text report for you. Thanks a lot and looking forward to talking to you soon!”
So basically Google is saying we wanna work with you! We wanna help you to optimize your site even better so you can make even more.

Ian: That email is that the one that is supposed to come from Dublin? It sounds like it is coming from a non english speaking country.

Andrew: So, seven days later he got this this notification, in french, it is a french website. Basically saying, I cannot pronounce the french but I will give you a translation: “We have deactivated your AdSense account. Your block is final. We have blocked payment on your corresponding balance.”
Which in this case was 46 000 dollars. However, he kicked up a big stink about it!

Ian: No wonder!

Andrew: In kind to him Now Google would not comment about this specific instance. But they say that we always send a note to the publisher explaining which policy was in question and in many cases giving them a chance to make changes in order to keep the account in good standing. Publishers are also given the opportunity to appeal policy of decisions. Well, Google! This is what really ticked me off! Because this same scenario happened to me back in 2006. I was new to the whole thing. …making some decent money. Not 46,000 but still. Then bang! One day I got that same email notification through that AdSense platform saying that I have been banned for “violating our guideline policies”. And I thought ok?! What have I done wrong? So I emailed them back saying: “What policy did I violate?” No response! So I kept emailing them and even. And finally I got an email back (which I think I still got on one of  my old Gmail accounts saying): “Do not contact us again. You have been banned and the decision is final. That’s it do not call us ever again.)

Ian: How did you know what policy you had breached?

Andrew: I have NO idea what i did wrong!!

Ian: Is this just an example of a Google platform just being so big they just cannot deal with everybody.

Andrew: Yep.

Ian: They don’t wanna deal with everybody.

Andrew: How do you go from sending a guy an email of praise for doing so well and then 13 days or so later banning the guy!  He is clearly not talking to the other departments, so I don’t know what went on.  He is obviously suing Google, Google is being sued in the U.S for these exact type issues as well.  We did a video the other week for “the ridiculous reasons people sue Google” this is not one of them.  This I think is a genuine reason to sue google.

Ian:  Yeah I love Google but I would sue Google for this.

Andrew:  This is a little guy, this isn’t some giant corporation who can afford to lose 46 grand.

Ian:  I really want to see how this turns out, I want to see the details.  Once this gets through the court, what the result is, what Google says about this because this is

Andrew:  We should follow it.

Ian:  As you know I am usually jumping around praising Google but this is ridiculous. I mean if you are going to do that great but give a reason, a legitimate reason, communicate with people.  This is one of my pet peeves.

Andrew:  He was just banned, just like that.  Even on their own admission they always tell you what you did wrong.  I didn’t get one, he obviously didn’t get one.  He didn’t get the chance to fix something that he did against their guidelines.  Do you think guy who earns… who knows he is going to get a cheque $46000 is going to screw things up by going against Google guidelines, of course he wouldn’t.

Ian:  Wow I don’t think you’ve got this wound up on any of our hangouts about Google.

Andrew:  This… I feel sorry for this guy because he is not a huge corporation.

Ian:  Now Google has a partner program which they’ve really been wanting us to be active members in and it’s a fantastic program.  Perhaps the only way that he could have been in better standing or got a better response from Google is if he was part of the program.  Maybe the partner program and then he would of been more of a “friendly,” I don’t know.  You have to spend 10 thousand dollars on Adwords to become an official partner.

Andrew:  Maybe if they were to pay him his 46 thousand dollars, he would of been able to spend his 10 thousand dollars and then he could be heard.

Ian:  Touche

Andrew:  There you go.

Ian:  Touche!

Andrew:  We will not stand for this Google! I’m sorry.

Ian:  My god, this guy is like 19.  This is his introduction to the online world, his first business idea that he comes up with.  You know, excited, entrepreneur, bang! this is what Google does to him.

Andrew:  Yeah

Ian:  He is going to spend his life probably no matter what the result. jaded by the biggest search engine

Andrew:  He could spend more than 46 thousand dollars hiring a lawyer to fight this and it could stretch out for decades.

Ian:  Who knows what business this guy is going to come up with after this?  Is he going to want to work with Google?  Is he going to want to… I mean this not good for Google or the reputation of their partner program.

Andrew:  Just on that there is a theory going around about this sort of thing saying that if any advertiser makes for than 5 thousand dollars Google will automatically ban you and they won’t even tell you about it.  Now this is the conspiracy theory which is going around which sounds a little bit far fetched.

Ian:  It sounds absolutely ridiculous.

Andrew:  Google don’t get paid unless people click on the ad.  Advertisers don’t pay Google unless they get the clicks.  So why would Google? It is just chopping, what is that saying… cutting off your nose.

Ian:  Cutting off your nose to spite your face.  My mother used to love saying that and she would be saying this right now if she understood what Google was.

Andrew: *laughs*

Ian:  Sorry mum you know what Google is but you don’t know what Google adsense is and quite frankly I don’t think anybody does.  Even if they lay out some sort of guidelines who knows what hidden guidelines are going on behind the scenes?  What communication breakdowns are going on?

Andrew:  Everybody has seen Adsense ads… these little sidebar ads, little fixed ads in the side of a website.  They aren’t in your face like Adwords ads are.  Everyone would of seen them but you may not have noticed them.

Ian:  Well this will have to go in the playlist Google bashing.

Andrew:  Google Bashing!

Ian:  For real this time, normally we are defending you Google but with the facts we have here from business insider, we can’t do it.

Andrew:  Not this time sorry fellas

Ian: We will follow this up with more information because this has obviously got under our craw.  Is that what you say?

Andrew:  Yeah, your mum probably didn’t say that.

Ian:  My mum didn’t say that no, she said a lot of other things but.

Andrew:  Maybe we should shut up now.

Ian:  Oh man we haven’t been this wound up in ages.

Andrew:  We haven’t.

In this video, Andrew Radics and Ian Hopkinson discuss how Google sometimes moves in mysterious ways and its negative impact.

expert seo services

The Right To Be Forgotten-Is It Really a Right?

Recently Google was ordered by the EU court to comply with all requests to remove content about individuals. Now there is a form available that concerned people can fill out and submit for any links, articles or content of any kind to be removed under these new laws. t the present the laws only apply toEuropean countries but even as we discuss this, there are many more countries undertaking the same course of action as Europe.

In this video, Andrew Radics and Ian Hopkinson discuss the ‘right to be forgotten’.


Ian: Do you have a right to be forgotten?

Andrew: I don’t know.

Ian: Yeah I think so. If somebody posts something online that I don’t like should I have a right to have that deleted, if I contact Google or Facebook or Bing or Yahoo?

Andrew: I think we do.

Ian: What if I post something about myself that I can delete and I do delete it but in the mean time other people have copied it and put it somewhere else online. Do I have the write for all the search engines to forget that or am I liable because I put up the photo or information in the first place? …A can of worms!

Andrew: Why are we talking about this?

Ian: We are talking about this…

Andrew: I was ready for some more Google bashing, but obviously we’re going to do some Google praising.

Ian: I’m going to feel sorry for Google about this, because this is very controversial. If you’ve been hiding under a rock since January basically this has been talked about at various ways.The main issue here is that in Europe this ‘right to be forgotten’ law has come in, or rather an expansion of the previous law that’s come in and it’s basically giving people a right to have information, whether it’s a photo or a piece of data or it’s news, to be potentially taken down if it’s defamatory, or if they regret putting it up there and now we’re getting to a point where it’s very very grey I suppose as to what you taken down what you put up.

Andrew: Yeah see to me, if somebody writes an article that is defamatory against you I think you have the right to actually get them to take it down. Whether it’s true or not is irrelevant. However, like you said before if you put up some pictures of yourself that you may have taken when you were in your early twenties for example and might be a bit racey, and then it gets spread everywhere and you regret that decision well tough luck. The lesson there I think is never ever ever put up photos, write up articles or make comments that are anything you might regret later.

Ian: Well that’s the big thing you know we’ve been talking… since the internet began, about prevention, being vigilant with what you actually do post online. It’s been an education process and a pretty tough one. We’ve seen some of the most outstanding examples in regards to I guess bullying at schools and where people have unfortunately, you know because of it have made a terrible decision to end their life and that really put it on the radar as far as those sorts of things. So that obviously is something that is a very important thing to address and educate people about. However, we seem to have tipped the scale with this the other way now and we’re seeing you can almost delete… if you’ve got enough money and you’ve got the right lawyer, you can almost delete anything offline, in Europe anyway. Various different countries have different schools of thought on this.

Andrew: Well over in Europe now you don’t need a lawyer, you get Google to do it for you.

Ian: Yeah yes.

Andrew: I think that’s a great thing. You submit a form now…

Ian: Yeah which Google has put up, you submit a form to have that taken down and they’re obviously being forced to act on it.

Andrew: Yeah and I hope that it will be passed onto other countries as well and I mean it’s… I don’t know if Google’s going to step up to the plate and say well it’s not a bad thing let’s put it in place in other countries as well. I think something like America would be the ideal place, so many celebrities, so many people doing stupid things… no offence, but you if you’re a celebrity over there you’ve just got to look at somebody the wrong way and they put you on the front page!

Ian: Yes however we’ve seen this so many times where somebody’s doing a racey video and somebody else has put it up online and it hasn’t really been black and white about how that could be taken down about how that could be taken down or how easy that is to be taken down. If you do something in public it’s kind of your choice, you know it’s a very very grey area.

Andrew: It is, it is. If you’re a minor and stuff like that there’s no question it should be gone.

Ian: Well that’s the thing like anything previously that is obviously against the law offline is becoming talked about. You know victims names and criminals names whatever the case may be and if you want to get into the real nitty gritty detail there’s some great articles and we can put the links in the description below. Stanford Law Review which i’m holding here, have got a great summary of the main issues. It’s a pretty big developement.

Andrew: It’s huge!

Ian: One that can’t really be covered in one video so we’ll talk about this a lot more. I suppose different examples are going to come up and different precedence are going to have to be forthcoming.

Andrew: It’s one that can actually out a lot of online reputation management businesses out of business overnight.

Ian: That’s true too.

Andrew: You know you’re not going to need a company to help you make those things disappear you can do it yourself. Bang it’s gone!

Ian: That’s true that’s true. I think it’ll change the industry in that sense and Annabelle Crav actually had a great article on that last week which we’ll address in another video because it was very funny. I think that will just change things put will still put things up online themselves and that is a grey area as to whether that is something that can be taken down. Still this law doesn’t apply it’s strict form even though it’s on the agenda or it’s on the radar, it doesn’t apply to the strict radar in Australia, the UK or in America yet…

Andrew: Yet… Very serious topic there.

Ian:  Yes is it because they get up to more shenanigans in Europe or is it just…

Andrew: Nah I think shenanigans are worse in America than they are there.

Ian: I think there’s shenanigans all over the place.

Andrew: There is there is. Okay this thing needs to be forgotten.

Ian: This will not be forgotten this is very colourful.

Andrew: Why do I also get the pink straw?

Ian: Nah I don’t know that’s up to the barman…

Andrew: Ooops…

Ian: That barman might be insulted if you drop it. Look what the colour is. It’s just a rainbow concoction.

Andrew: Just a little tip, did you know if you take an aspo, one of those headache tablets that you dissolve in water. When you put it into water it dissolves really really quick, you put it in vinegar… very very slow and it won’t dissolve.

Ian: Wow i’ll have to have a chat to the guys in the lab about what they’re focusing their energies on.That wasn’t really on their task list today….

Andrew: Nah just to come up with this…

Ian:  That was just one of those lunch break things… Anyway speak soon and obviously lots and lots of different interesting developments happening so speak to you all soon.

Andrew: Bye.