Category Archives: Expert SEO

Who Is Andrew Radics

Andrew is our master of Search Engine Optimization and Online Reputation Management.  He has a deep understanding of how to get the right traffic to websites without paying search engines for placement.




Ian: SEO myths debunked, Andrew Radics! Hang on… this video is about you.

Andrew: Yeah that’s why I look bored already. Here we go.

Ian: I like this idea actually. I like this idea, it wasn’t ours so we can’t take credit for it but Andrew what’s your 5 year plan?

Andrew: Someone I knew once said, “not working with you!”

Ian: That person got the job didn’t they.

Andrew: They did.

Ian: They did. We’re not going to go into the future, we’re going to delve into the past. So how far back do we go?

Andrew: Not too far, some of it’s a bit…

Ian: Obviously SEO is your expertise primarily, how did you get into SEO?

Andrew: Well, funny you should ask! No. I obviously have a management background, I’ve had a lot of management jobs throughout the years mainly in the telecom industry. I was working for one of the major telecom companies until February 2006. I decided I’d had enough, then I thought well what am I going to do so then I started this company called Professional Lifestyle Management, I thought it was a great idea. It was a virtual personal assistant type business, it took a while to get off the ground so  I had a website build back in the day when it costed an absolute fortune, I thought it’s great having this website but what do I do with it now. Someone said you need to do SEO on it and all that sort of stuff so I Googled it and from there I did a lot of experimentation, a lot of trial and error, a lot of big mistakes but then after I got past all of the rubbish that was out there and finally  came across something that actually worked I thought oh yeah, I’m pretty good at this.

Ian: So did that lead to doing some other sites for people?

Andrew: It did, someone that I was working with said oh can you do my site because I’ve spent all this money and it’s not doing anything. So I tried it, I charged him for it and it actually did really well, so I thought why not turn this into a business because it’s going to be more profitable than being a PA for someone else. So in 2009 I think, I started this company called The Expert SEO Company, I had all this stuff printed up I don’t know if you can see that, there’s my logo, everything was green, hence the green foam, stationary and everything.

Ian: You had a sort of Star Treky thing happening.

Andrew: Yeah I thought it was cool.

Ian: Yeah that’s right.

Andrew: So then I started that up, I moved into a small office in Chirnside Park and started from there basically.

Ian: Excellent.

Andrew: So it was a lot of trial and error, no official SEO school or anything like that because there is technically no such thing.

Ian: Google!

Andrew: Well yeah, lots of experience and like I said, trial and error on my own website, I’d never experiment on a client’s website obviously.

Ian: Yeah because you don’t want to get in trouble.

Andrew: Yeah because I’ve goofed up on my one site so many times but I said on another video, the Expert SEO website is still there and it’s still sitting on the first page.

Ian: Well that’s testimony to real work paying off.

Andrew: Yeah and then you found me because you were looking for an SEO guy for your business.

Ian: I did, I Googled you and you were at the top of the page.

Andrew: Yep, then we moved into here and we thought well, lets combine so we did that late last year and here we are.

Ian: You made it sound just so smooth and easy that whole history but it’s been a lot of hard work I can imagine.

Andrew: Oh it wasn’t, it wasn’t. It was easy. Trying to put two businesses together and make it into one. So yeah, that’s basically where I come from.

Ian: Excellent, well there you go. Andrew Radics in brief. Now you don’t have to read his bio.

Andrew: Nah don’t, it’s boring.

Ian: In fact if we could just make our whole website into a video like every single page, it seems to be what people are doing now. They don’t want to read, they just want to watch something, bit lazy is it? It’s just how we take the information in I guess.

Andrew: I think so, I think we’ve gotten to the point like you said, where people don’t read much, they watch videos a lot but then what happens when people get sick of videos? What’s the next step?

Ian: Mind boggles. Whatever it is, we’ll be there.

Andrew: Absolutely.

Ian: As you have been with all the other things that have been happening in the last decade.

Andrew: We try, we try.

Ian: Alright, well done! Speak to you all soon. Thanks Andrew, Andrew Radics.

Andrew: Thanks  for listening!

Ian: I know you really mean that.

Who is Ian Hopkinson?

Ian is the original “mad scientist” – a digital creative who is passionate about the online market place and its potential to enable smaller businesses to compete on a global stage.



Ian: I’m Ian Hopkinson, this is Andrew Radics.

Andrew: Ian Hopkinson… Oh this video is about you!

Ian: Why?

Andrew: It has to be about you doesn’t it? It’s always about you…

Ian: Why is this video about me today?

Andrew: You tell me.

Ian: Okay, well I do get through quite a lot of conversations with clients, partners and they say ‘how do you know all this stuff, where does all of this come from?!’ So because people don’t like to read, it’s probably better just to have a video up on our bio page instead of two pages of biography. …Are we that old?

Andrew: Yeah well… So does that mean that I’m interviewing you now?

Ian: Of course, I guess so yeah.

Andrew: I better get into position.

Ian: You should.

Andrew: Now, Mr. Hopkinson tell us a bit about your background within the digital industry please?

Ian: The digital industry… Is that what I do? Are you mirroring what I do?

Andrew: Yeah absolutely.

Ian: Well I have been in digital since about 2009 officially. I was previously in the music industry which was where I learnt all of this stuff but we know how the music industry business model changed, it sort of all became about digital.

Andrew: That used to happen yeah.

Ian: So I moved to the States in 2003 I guess that was when I was getting settled there and that was around about the time that Napster dropped and then the iTunes thing happened so everybody was running around thinking so what happens now with digitised music?

Andrew: So is that why you got out of it?

Ian: It was a convergence of a whole lot of things including relationships, children and I think I had enough with the music industry, it sort of got to the point where I thought I’m putting a lot in and not getting a lot out.

Andrew: It’s a huge step from the music industry into digital. Why digital? What was the interest?

Ian: It was a bit of an obvious one because I’ve always been into computers in some shape or form, I actually did a course at uni in 1995 called Comp 101 and we did code language.

Andrew: Is that where you got this from? It’s the Internet Bible of 1995.

Ian: This was way before this book was thought of! Oh my goodness me, we should post that up online because that’s really funny to read. It was around about that time that I got my first Mac, it was an LC 630 ‘95. I think it was about $5000, that was a lot of money in those days and shortly after that I had an email address. But all that was very exciting to me, it always was and that combined with the entrepreneurial type spirit that I always had that I took with me into the music industry, it just became a really obvious choice to embrace that other side of my passion and move into digital.

Andrew: People often ask where did the name Mad Scientist Digital come from?

Ian: It was with a couple of buddies in LA that I worked on some start-ups with. Pretty much the way it grew was that we’d be having a meeting at 4 in the afternoon and we’d have all these problems that we needed to solve and in my enigmatic way I guess like a mad scientist, I wouldn’t sleep all that well and I’d come in the next morning at 9am with all of the solutions, and the guys used to say ‘you’ve been like a mad scientist, you’ve got all this worked out!’ You know I’d be doing this whole whiteboard session with arrows here and there and that’s how it came about. I guess it wasn’t until the first incarnation of this business happened to me that somebody said ‘can I have your business card?’ and I said, ‘I don’t have one.’ And then I thought, I don’t even have a business name and the next day they were wanting me to consult with them and I thought what am I going to call the business, Mad Scientist was just an obvious choice.

Andrew: Not a lot has changed, you’re still running around like an absolute lunatic. This morning he actually beat me into the office, I’m usually the first one here, this morning he was here and I don’t even want to know what time you got here this morning.

Ian: Well I did have one of those nights where there were lots of things bubbling away, I thought I need to get this solved, I need to start the week positively and get my head into gear. I thought I could lie in bed thinking about it or I could go into the office and get all of this in motion. I haven’t done as much of that in recent times because the business has grown to the point where we’ve got other people we work with and other responsibilities and schedules and things like that, we can’t be as fluid. I just said fluid – Mad Scientist…

Andrew: Move along, move along.

Ian: Yeah so that’s the thing really, I think that’s part of growing with a bigger business that you can’t come in with 2 hours sleep, you can’t do that.

Andrew: No.

Ian: You can’t be the classic Mad Scientist every day, that’s just not sustainable.

Andrew: Well, alcohol helps.

Ian: It does, although we’re drinking water.

Andrew: This is water.

Ian: Yes, anyway there you go.

Andrew: That’s a bit of an insight I guess.

Ian: A very strange, boring video for everyone, we’re normally laughing and joking about things but here we are talking about little old me. Thanks Andrew.

Andrew: That’s alright, you’re welcome.

Ian: Thanks for that.

Andrew: It’s nice to be the interviewer for a change.

Ian: Embarrassment over, I’ve got to get you back shortly.

Andrew: I’m sure.

Ian: Thanks all, questions, queries, worries; direct them to Andrew!

Andrew: Complaints to Ian.

Ian: Yeah, call my home number. My home number is…

Cheap SEO-How Effective Is It Really?

The cost of SEO services vary from SEO company to SEO company. But, if you have ever sat down and worked out what it costs a cheap SEO company per hour to perform the services they claim are being done on your website, most people will start wonder if they are being performed at all. The figures just do not add up!