Category Archives: Digital Marketing

Founder/CEO of Mad Scientist visits Facebook HQ in Silicon Valley

Yesterday was certainly no ordinary day. I had the good fortune to be able to visit Facebook Headquarters after some meetings in Palo Alto, California. (Silicon Valley). After taking a few photos in the front foyer of Facebook, Mark Zuckerberg walked right by us with 2 of his colleagues probably discussing some problem they were trying to solve…

O.K.  I have had my fair share of celebrity sightings over the years, but to see the most influential person of our generation just casually walking in to his office, with grey T-shirt, jeans, white reeboks, & his security pass to the worlds largest social network – was definitely a moment I will never forget.

Mad Scientist Ian Hopkinson Silicon Valley Facebook

600 million say he’s done a great thing, it’s working…that’s how many users Facebook now has.

Ian Hopkinson is Founder/CEO of Mad Scientist Digital with offices in Melbourne, Sydney, & Los Angeles.

For more information on all things digital, you know the drill

“If you’ve got nothing good to say…

…don’t say anything.”

social media, businessEven before computers, the internet, or social media existed, mums across the world were lending this phrase to their children. My mother definitely said it on many occasions and if she understood the ins and outs of social media, I reckon she’d say it applied here too, particular in promoting your business online. It’s so tempting to just talk about nothing in particular and neglect to engage people in some riveting topic of conversation. If you can’t do this, it’s best to put that topic or idea on the back burner until you think it’s got something special to offer. Otherwise your social media presence becomes a big bag of hot air. A pretty dull place to be. You don’t have to say something every day, just make it quality and no less than once a week.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

Amazing Video Content

Video is the most powerful media on the web. In this day and age, making your own videos and uploading them to the web is a sinch…and it’s cost effective. If it suits your business strategy to have video content however, you’ve got to have a great idea and a serious plan behind how you want to showcase your company. If running around the office filming on your iphone is all you need cause perhaps you sell applications or handheld devices, go for it! BUT – Even that requires some serious thought and strategy to pull off properly. Make amazing video content and people will share it with their family and friends within minutes of seeing your footage. This can be the key to creating widespread awareness of your brand online.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill