Category Archives: Digital Marketing

The Real Reason Behind Barbra Streisands Instagram Debut

This hangout revisits the popular Barbra Streisand Instagram debut. The REAL reason for Barbara’s Instagram debut is discussed as well as some of her well-known hits in the music industry, with her latest album release.

In this video, Andrew Radics and Ian Hopkinson discuss the well planned debut of Barbra on Instagram.

 

The Streisand Effect of Barbara’s Instagram Debut

Ian: The Streisand Effect of Barbra’s Instagram debut.
Andrew: However in this case in this case, unfortunately, in this case, it is the negative Streisand effect.
Ian: It is, isn’t it?
Andrew: It is a bit of an issue.
Ian: People put up some picturesque shall I say, photos on Instagram. It is that sort of platform. However, Barbra’s had a bit of a backlash because she has gone a bit too far.
Andrew: Yes, she has, because Instagram is supposed to be spontaneous.
“This is what I was up to a minute ago”
Ian: It is supposed to be warm and fuzzy.
Andrew: Now, we really like Barbara. We’ve got nothing against Barbra.
Ian: We love Barbra, we’ve have named out pink flamingo after Barbra.
Hello Barbra if you are watching!
Andrew: Some of you might have read about this, a couple of days ago.
I guess it would have been her publicist, I don’t think Barbra would have come up with this. They decided to do a bit of a Barbra Streisand Instagram account. So they had a photo put up of Barbra, it’s a fairly decent photo of Barbra. But if you have a look at the photo if you haven’t already seen it?
Ian: Yes… There it is…
Andrew: It’s a great photo. However, the issue with it is… It’s fake! It is staged. Clearly not a natural “Hey, this is what I am doing this afternoon lounging around with my dog.”
Ian: Yes… But that really is Barbra though.
Andrew: It is but… She’s done up and she looks like she is going out to accept an award or something. And then the caption was… Which it fine; “Isn’t my Samantha just precious?” I guess that is the dog in the picture. And the backlash has been that people are a bit upset that it looks all staged and that is not the idea of Instagram.
Ian: No, it is not.
Andrew: For me, I think it is a very petty thing to get upset about something like this.
Ian: It just shows that people should have other things to do. A couple of the twitter comments are interesting, Just to set the scene here: preparations under way for Barbra’s second Instagram. And young Tony’s tweet here favorited 103 times (obviously very popular) shows a picture of a massive range of lighting equipment that is ready to be set up for her next photo. Thanks for that, Tony! We’ve got a whole lot of sort of gushy ones, obviously Barbra”s got a lot of fans out there. However, Olivia says Barbra Streisand is on Instagram then if that is not enough reason to follow her then just go and bury your head in the sand. Olivia looks about fifteen or so probably does not know the history of Barbra Streisand. What else have we got here?
Do we have to keep looking at Barbra? You can see it on Twitter and Instagram if you want to have a gushy look at Barbra. Can we take this bloody thing down now?
Andrew: This is what Barbra does, she is adored by her fans.
Ian: It is stuck up there now!
Andrew: Mr Director, C’mon! (Andrew snapping his fingers) I think our director has a fascination with Barbra!
Ian: I think that is true, We might have to have a bit of a chat to him about that, we love Barbra but Geeee… Just one other comment I’ll read you. This is from Last Shadow, “Barbra Streisand joins Instagram, she really does not understand anything.” I don’t know if that means anything on Instagram of anything: “period”!
Andrew: That is a bit…
Ian: I am not going that far but I think this guy is a bit of a smart Alec.
Andrew: Well, Barbra is 73 years old.
Ian: 73!!!!?
Andrew: 73. But you know, I think it is great that she is getting into all of this online social media and Twitter, FaceBook and god know what! However there are others that are just as old, and I am sure she would not get upset if we said that.
Ian: Just as old? Just as mature.
Andrew: Just as mature okey. I am not sure she is 73 but she is somewhere around that. She’s got the hang of social media and Twitter and somebody asks her, “What does she think of pop star Madonnas birthday?” And she tweeted back saying: “I went and got a colonic!” So that is what she thought Madonna’s birthday. The one I really like is Elizabeth Taylor when she was still alive. She found out that Lindsay Lohan was gonna play her in an autobiography about her life and in 2010 she tweeted, “No one is gonna play Elizabeth Taylor BUT Elizabeth Taylor.”
Ian: Yes…
Andrew: She’s got the principle of the whole social media thing right. And I think Barbra, as much as we love you, your publicist should have known better!! That is not what Instagram is for.
Ian: Yes, well you know, do some other casual photos around it as well. Maybe slap the camera on top of the dogs head. A little bit of a helmet shot, running after Barbra, while she is supposed to be taking a walk or something. You know just a bit of real life there. When she is down at McDonalds having a Big Mac.
Andrew: Or cooking in the kitchen.
Ian: Or being cooked for by the four chefs or whatever. Or waited on by six housekeepers.
Andrew: Or throwing her phone at one of the staff.
Ian: (Laughing Again) That was not Barbra doing that. That was some other New Zealand or Australian actor who we will not mention…
Andrew: Because she is not Barbra, and this is about Barbra.
Ian: There was a he that threw the phone.
Andrew: But there was also a she that did it; one of the supermodels.
Ian: This is a call to action! I can’t stand calls to action. However, comment below this video. Tell us, anybody, at least that we know of, who has thrown a phone in their career and been famous for it. Maybe there is a bit of a Streisand effect factor there? Or not? Anyway, I am just really interested in people that throw phones. I have never thrown a phone. Not deliberately anyway…
Andrew: I am just a little bit confused as to why we are doing this video. It just dawned on me, of course, this is the reverse Barbra effect. Because what she was trying to do it get into the limelight in a sense. She wanted to be in it but she was trying too hard, and the reverse effect was that people hated it and it went viral in the sense that she got the reverse effect, not the effect she wanted to have. She wanted to say: “Look at my dog how beautiful she is!” Reverse effect!!
Ian: “Hashtag: tryhard”
Andrew: Barbra! Barbra..
Ian: “Hashtag: try hard.” Let’s get that trending! Thanks, Andrew! Fun as always! The Streisand Effect we will continue to do these videos even though probably don’t have a clue what they are about or understand why we are wasting our time rolling these out! But anyway, it’s been fun!
Andrew: You are still watching!
Ian: We are committed to getting Barbra for an interview at some stage. That is really what is behind all of this.
Andrew: Yeah, or to dominate the internet with the Streisand effect or to get an interview with Barbra herself.
Ian: And if we can’t get Barbra I will probably settle for an interview with her publicist. I will be asking her some very curly question and I might even throw a phone. But anyway, we will wait till we get to that. Thanks everyone!
Andrew: No, don’t throw the phone! Offer her one of our drinks!
Ian: Oh yes, that will be enough to scare her into an interview!
Andrew: That will probably have the same effect!
Ian: Do an interview with us or you have to drink or we’ll make you drink one of these.
Andrew: That is it!
Ian: Cheers everybody, speak to you soon!
Andrew: Bye!
Ian: Sorry, Barbra!

Can the Real Expert SEO Guy Please Stand Up Video

It’s so hard to tell who knows what they are talking about with SEO because it’s such a highly specialized area of Digital Marketing. Digital Marketing companies establish relationships of trust with clients yes that’s fine, but do they deliver results, and how do you go about finding one in the first place?

In this video, Andrew Radics and Ian Hopkinson discuss how to find a reputable seo company for your website.

 

Transcript:

Ian: Can the real expert SEO guy please stand up?

Andrew: What are you talking about?

Ian: What we’re talking about today is that it’s very hard to separate men from the boys out there. Who’s really going to do a great job with your SEO?

Andrew: Good question.

Ian: Exhibit A: Which one of these guys is going to do a great job with your SEO?

Andrew: How did you get hold of my holiday snaps?

Ian: The guy on the right, he looks very creative. Very creative, he’s got a trumpet up his nose, he’s doing a good job of it.

Andrew: He’s playing the nose trumpet.

Ian: Now the guy on the left, well does he know about SEO?

Andrew: Well he must, he’s connected to the world on his laptop and he’s dressed quite impeccably really.

Ian: I think I’m going to go with the guy on the right though. What’s the lesson here?

Andrew: Never judge a book by its cover?

Ian: That’s it, don’t go with your first impressions!

Andrew: They both look like experts, but in totally different fields!

Ian: Maybe you could actually comment on the video as to who you’d actually go with for SEO. Hopefully we’ll be able to give you some tips to help you make the right decision.

Andrew: Yes.

Ian: And you’re holding your phone because? That’s very rude.

Andrew: Oh sorry, it’s just that I don’t want to miss a call from our solicitor, I’m expecting a call.

Ian: I don’t think I want to know about that.

Andrew: So I thought I’d better hang onto it incase he calls.

Ian: Yes okay, hopefully nothing too serious. Maybe some of our past hangouts? So what’s the deal Andrew, how do we separate the men from the boys with SEO? It’s a very complicated area of digital marketing, generally the lay person wanting to have some digital marketing strategy or campaign done, it’s very hard for them to understand. Where do we start?

Andrew: Okay, this article is from Search Engine Lab?

Ian: I think this time…yes.

Andrew: Search Engine Journal, sorry about that. Now it’s actually a very good article because it breaks it down as to the different types of SEO companies that are out there. First of all, these are what they call the resellers. These are the ones that are fantastic at closing you, they take your money and then they outsource all the work to some other…

Ian: Exotic land?

Andrew: Yes, you have to be careful.

Ian: Which is Mother Russia, for example.

Andrew: So keep away from companies like that. Number two, then there’s the followers. These are the medium sized SEO companies who try to appear really big. They’re really a two man operation.

Ian: Yeah, that’s funny.

Andrew: Then there’s the guy next door who probably works out of his garage and does SEO services as a sideline for a bit of extra cash for his long weekends away.

Ian: We deal with those quite a lot.

Andrew: We do. And then there’s what they call the company next door, these guys are the smaller boutique type places that have connections with a few fairly large companies which allow them to keep the doors open which is wonderful. Then the companies you should stay away from type SEO’s. These are the companies that will guarantee rankings, such as method wise; submitting your site to a thousand search engines and directories, blog posting, forum commenting, all that sort of crap. These are the ones…oh sorry and will charge you under $100.

Ian: Useless.

Andrew: Useless! Stay away, stay away, stay away. Then there’s the company you’ve been looking for! What are these?

Ian: Oh, the one with a good reputation, with some testimonials and awards!

Andrew: Awards, yes!

Ian: And a knife for some reason, I don’t know why that’s there.

Andrew: Oh there goes our…

Ian: Oops, I’m going to be in trouble for that one.

Andrew: That knife nearly stuck into the…

Ian: The board table, the million dollar board table. There’s going to be an attorney showing up on our doorstep.

Andrew: On your doorstep. Anyway right, then there’s the companies that okay, awards are wonderful but it shows you that they’re doing something right. Somebody recognises them for some sort of achievement within the industry which is good.

Ian: Are you crying because of the board table?

Andrew: Yeah I am.

Ian: He’s wiping his eyes.

Andrew: All the time I go to polish that damn thing!

Ian: I want to go and check and make sure it’s ok.

Andrew: Is it scratched?

Ian: Oh you can’t really, I think it must’ve…

Andrew: Oh okay, you’re safe.

Ian: This is my theory, it landed like…

Andrew: The company you’ve been looking for; awards, wonderful. Then there’s references, testimonials from real clients, not some dodgy little thing up on a website with a little tiny photo of you know…

Ian: Random person?

Andrew: Random person that you’d you know?

Ian: With a stock shot.

Andrew: They can offer you credible, and most importantly uncomplicated information about the services they perform and the results they can achieve. They will use Social Media and SEO together into some sort of SEO campaign strategy. They will be able to show you proper case studies, real clients obviously. They will be able to back up their case studies with proper reports from Google Analytics which cannot be fudged, unless you’re an absolute genius that I’d love to meet. And they follow Search Engine Optimisation publishing guidelines through Google Webmaster and all of that. They follow the Google guidelines basically.

Ian: Yeah, thats it. The key thing is, which is what we do with our clients is an education process. You know what you’re getting, you’re not just paying this money out with absolutely no clues of what’s going to happen, or what the results are.

Andrew: Another important thing is that this company has to keep up with the latest SEO trends and changes in the algorithms and what not. I mean I spend a lot of time reading all this stuff about what’s happening, all the new changes like a few days ago Google deindexed a truck load of blog networks.

Ian: Yes I saw that article.

Andrew: Private, or PBN’s, private blog networks and that affected a lot of businesses. I mean there’s something a little bit dodgy about the way some of these private blog networks are obviously set up so that’s why they were easy to de-index.

Ian: And the poor unsuspecting businesses, that these people have their livelihood in their hands, essentially.

Andrew: Yeah well what Google were targeting was crappy sites with really thin content and over optimisation as well. It’s very easy to spot that those sites were just up there for links.

Ian: There is a case of trying too hard with SEO isn’t there?

Andrew: Absolutely.

Ian: Like Barbra Streisand’s Instagram debut? #tryhard

Andrew: Yes, the tryhards. What’s she doing all the way over there?

Ian: Last I heard she was going for a stroll, she’s obviously run out of steam and stopped there.

Andrew: Crazy bird.

Ian: Pretty quiet today actually.

Andrew: So there you go, that’s how you spot the real expert SEO.

Ian: The guy that should be standing up.

Andrew: The guy that should be standing up and coming to the plate. Oh my goodness!

Ian: These look bloody amazing actually.

Andrew: Yes, a nice head on them. Looks like a red, what do you call it? A red beer.

Ian: Is this the call you’ve been waiting for?

Andrew: That’s him, okay. Hello?

Ian: Oh, you take a call?

Andrew: Yeah, yeah, yeah, yeah, yeah, that’s what it is. Look just tell him we absolutely refract. We take back everything we said about India and Russia and all those other countries, we just don’t want anymore of this happening. Okay? Just tell them we retract and that’s the end of the story. Okay? Oh my god.

A Digital Marketing Company From India – Should I Use One

Ian And Andrew discuss the pros and cons of outsourcing digital marketing work to countries such as India, and the implications this can have on your business.

 

Transcript:

Ian: Should I use a digital marketing company from India?

Andrew: Who’s that?

Ian: Should I?

Andrew: It depends.

Ian: Okay, on what? No look, outsourcing obviously can work in various different industries, and both you and I have had a lot of experience with that with various different companies we’ve been involved with. Either managing outsourced teams or having some interaction with them, so it can work really well. And look, we’re not just talking about India we’re talking about the other big countries that seem to have large outsourced work to them. Philippines, Russia, China, Canada, Mexico and Ireland, they’re interesting, I think that’s a lot of the tax implications.

Andrew: Yeah, well we’re talking digital here.

Ian: Well also New Zealand seems to be a big one for us at the moment, because they seem to be outsourcing things to New Zealand. So it can be cost effective to do that, plus of course they’ve got a great command of English and they know Australia very well, and there are people who call them and think they’re Australians anyway. No offence to our New Zealand friends, more or less people from overseas can’t tell the difference.

Andrew: The thing is though as I said before, Russia has become the new India when it comes to outsourcing SEO to.

Ian: Yes this is true. I think there can definitely be some advantages to doing this, and there’s a couple here, let’s get the advantages on the table. I have no idea why I printed it so small, I just must have been testing my eyes, or I want to be like Andrew and wear glasses, but anyway. Advantages: core activities of business takes centre stage. Yes, one of the biggest advantages of outsourcing to India is the lower costs of operations and labour, yes that makes it attractive, that’s the big one. The reduced overhead costs that usually come with running a business, so less bricks and mortar, establishments, electricity, phone, all that sort of cost. Yes so certain functions of the organisation can become, basically what it’s saying is you can move in different areas quicker, you don’t have to train whole teams, there’s teams of people trained and ready to go if you’re outsourcing. Cash flow can be streamlined, increased productivity and efficiency, and then outsourcing frees and organisation from investments in technology, so that’s part of that expansion and being light on your feet. Flexibility in staffing and manpower management, all that sort of thing we just mentioned, and then of course the service provider is responsible for their workforce so that saves you jobs in HR for instance and those kinds of things. So that all makes sense.

Andrew: So what are the disadvantages then?

Ian: Well at least on this list I’ve got here the disadvantages are actually a lot more than the advantages.

Andrew: Surprise surprise.

Ian: Yeah well you’ve got a whole combination of things. There’s the language barrier, the cultural barriers, there’s the risk of losing sensitive data, loss of confidentiality, loss of management control of business functions, so you might be promising a particular client a whole set of deliverables and you might not be able to move on those, or at least move on those in a time that is under your control, so there’s those kinds of things. There’s problems with quality that can arise,  if the outsourcing provider doesn’t deliver… to fix those problems quickly and then of course if you’ve gone down the path of a particular outsourcer. The outsourcer provided might work with other customers so not give you 100% of time and attention. Hidden costs and legal problems may arise if outsourcing terms and conditions are not defined. That’s that’s a hard liability issue, you know for whatever industry you’re in the one’s that are outsourcing are the ones who are facing the clients, and if something goes wrong the liability issues are very grey. How do you explain that to your client?

Andrew: I mean if we have outsourced to another country for example and they screw up, we’ll be the ones who are going to be legally liable for it.

Ian: That’s it.

Andrew: If something gets out that shouldn’t the company would…

Ian: Well that’s it, and that’s a big one, that’s a really big one. There’s a whole list here, but keeping it about digital marketing, as I mentioned a couple of days ago a client who came to us who’s really unhappy about their digital marketing agency. The components were website, blog, email marketing, social media, SEO, video marketing, customer research…

Andrew: Very vague.

Ian: Very vague, but already I can see a number of pitfalls for an outsourcer whose first language is not English to be able to put a campaign together like this or be the backend of a campaign that’s been put together like this.

Andrew: Very often what happens too is that say we have a client, we outsource it to India for example, a lot of the time those agencies there are outsourcing it to a smaller agency because they’re so busy. So you’ve got one, two, three companies involved in one client, so all that confidentiality stuff goes out the window and then ultimately we would be liable. The problem is every interaction I’ve have over the years with outsourcing, whether it’s India or Russia or Romania or wherever it may be, it’s always ended the same way and that was that I had to go through and check everything that they did. I’ve had articles written, they say no we’ve got all English speaking and you read the articles and I think my goodness, even a grade 6 child could put better grammar together than this. Sure, it may have only cost a few dollars, but that’s what I got – a few dollars worth of work.

Ian: That’s it, and I mean this is the thing, there’s the small operators that you can deal with through the sites that we talk about all the time, you know there’s E-Lance and Odesk and quite a few of those ones. But then there’s the big outsourcing companies you can access, and quite a few of those are very highly skilled people but still English is not their first language. The culture is very very different, the education is very very different, so it’s a bit of a mixed bag as to what you’re actually going to get. When you’re doing a digital marketing campaign the nuances in language are so important, the message that you need to get across.

Andrew: Absolutely.

Ian: For digital marketing we don’t outsource any of our stuff it’s all, the new term is “insourced.” It’s all in here.

Andrew: Right there.

Ian: That alleviates all of the problems, but it doesn’t help that we get bombarded with emails from India and the Philippines everyday offering their services. That’s great but that sort of cold calling, cold emailing of the volume that it is, quite frankly is a little bit irritating, particularly at the volumes we get.

Andrew: And if you’re ever tempted to go with one of these emails just to check them out, the first thing you should look at is check out their return email address. You’ll probably find it’s a gmail address…

Ian: Or hotmail, or yahoo.

Andrew: Or hotmail or yahoo, or some other form of free emailing property, content, whatever. Generally they won’t even have a website, if they do it’s a very very slapped together generic website that looks like absolute rubbish. Two very simple warning signals for you there.

Ian: Absolutely.

Andrew: What more can you say?

Ian: We’ve been doing it a long time as far as dealing with outsourcing and it’s only worked in a very limited capacity. I think a lot of people have tried it because of the likes of books like The Four Hour Work Week by Timothy Ferriss, most of you will have heard of that book. If you haven’t read it, a lot of corporate America does a huge amount of outsourcing; telemarketing, administration, entire companies are outsourced. We just the other day had a phone call from a directory here in Australia and we were so excited about this Australian directory…

Andrew: It was an Australian directory, but it was based in India.

Ian: Right, and they think by putting the Sydney or the Melbourne or the local number there is going to…

Andrew: I thought it was quite funny actually.

Ian: It’s sort of funny, and sort of not. It works in those cases, but when you’re dealing with a clients image and branding, and SEO and language these are things that are the most important aspects of a business, this is the profile of a business, their reputation. All those hard core sort of things are the nuts and bolts of the business. I cannot in good conscience be giving that to somebody in another country who I don’t know and who I can’t speak to face to face. It’s very very difficult, it’s a whole can of worms.

Andrew: Yeah, that’s why we don’t do it.

Ian: Anything else to add?

Andrew: Nope, I think we’re done.

Ian: Right, well if you’re watching this from an exotic land…

Andrew: We don’t mean to offend but…

Ian: We’re not offending.

Andrew: It’s just the way we see it.

Ian: Although don’t send anymore emails! We’re not going to outsource, we’re not going to do that. But there’s plenty of companies in Australia that it will be appropriate for them to do that, but with digital marketing it’s not happening.

Andrew: Should make a mention, these aren’t bad.

Ian: These are phenomenal these drinks.

Andrew: Have a look.

Ian: These look like they’re from an exotic land.

Andrew: Yes, they are. Well there you go, cheers! See you next time.

Ian: Cheers guys!

 

The Absolute Joke My Digital Agency Turned Out To Be

Digital Marketing is very quickly becoming a necessity for businesses looking for that edge over their competition. Ian and Andrew discuss some components of a comprehensive digital marketing plan that works for your business, such as video marketing and social media.

In this video, Andrew Radics and Ian Hopkinson discuss how many people are disappointed with their SEO marketing agency.

 

German Government Wants Access To Google Algorithm

Google has been pressured to give up its Google search algorithms so the German government can get a better hold of the whole competition.

In this video, Andrew Radics and Ian Hopkinson discuss how Google may be forced to give up some of their secret sauce.

 

Transcript:

Ian: Google’s Search Algorithm Should Be Released to the German Government Video! Of course it should! That makes total sense Germany.

Andrew: To the German government, to the American government, to the Australian government, the Finnish government…

Ian: The Phoenix government?

Andrew: …The Phoenix government. Every government why not?!

Ian: Just tell us the algorithm around man!

Andrew: Didn’t your mother ever teach you not to put your foot on the chair?

Ian: Actually she did! In fact she’d be turning in her grave right now if she was dead… But luckily you’re alive, hi mum!

Andrew: Well that’s a way to insult your mother if she watches these.

Ian: Well my mum is in another city and she misses me. She’d be quite happy to have me around even if I did have my seat on the couch.

Andrew: *Laughing* I hope you’ve got your seat on the couch.

Ian: I said feet on the couch…

Andrew: You said seat on the couch!

Ian: Oh goodness me what is this video about?

Andrew: I’ve lost track.

Ian: I’ll have to read the transcript.

Andrew: It’s become about your mother telling you things. Let’s go, let’s go.

Ian: Thank you to search engine once again, trusted source, loving your work. I cannot believe the Mr Maas, who is the German Justice Minister, has asked Google to give up it’s search algorithm so that we can get a better hold on the whole competition and monopoly question. Yessssss.

Andrew: So they’re asking Google to give up their secret source?

Ian: Pretty much. That’d be like In-N-Out Burger releasing their secret recipe for their perfect… actually that’s a very…

Andrew: What burger?

Ian: In-N-Out Burger?! Have you not been to In-N-Out Burger?

Andrew: What the hell is In-N-Out Burger?

Ian: It’s a fast food restaurant in the U.S it’s awesome. …Have you even lived? You have not lived.

Andrew: What’s so special about an In-N-Out Burger compared to a Big Mac or something?

Ian: Hold on this is a whole other hangout…

Andrew: You keep saying that but we never do a whole other hangout about the stuff you talk about!

Ian: I know we’re going to have to do a whole other hangout of all the other hangouts we haven’t done.

Andrew: Exactly. Anyway getting back to it…

Ian: Anyway burgers are awesome, there’s a sauce in them it’s awesome. The company’s never ever going to give the recipe away because it’s their IP man.

Andrew:  Like KFC…

Ian: It’s their competitive edge. Why is Google the worlds leading search engine? 95% of the worlds market share?

Andrew: Because they’ve got the best secret source.

Ian: Exactly.

Andrew: Thought so.

Ian: So…

Andrew: That’s stupid it’s a stupid request.The problem is that if Google gives away their algorithm of how they rank sites then can you imagine!? The spammers will get a hold of it. Dare I say it, these spammy internet marketers will get their hands on it and you are going to see nothing but crap junk sites at the top of the search engines when you’re looking for something.

Ian: That’s it.

Andrew: That’s what will happen. Forget this transparency rubbish and as the article actually says, other countries have challenged Google on this and the other countries have found no fault with Google in the way that they rank sites. They aren’t showing favouritism to any particular company or their own assets and all this sort of stuff. It’s a load of codswallop… It’s a load of bull-…

Ian: Dust.

Andrew: Yeah.

Ian: Google… and I quote in response to all of this codswallop, “this question has been scrutinised for a total of 8 years in the U.S and in Europe…” and I can hear the destain in their voices going for god sake will you stop! …”and regulators have found that we don’t use our algorithms to target competitors” said a spokesperson. Making our algorithms available for everyone to see sounds simple but would let spam and sites with malware with low quality websites game our system, which hurts our users. What did I skip? Which hurts our users?

Andrew: No the word starting with H?

Ian: Hurts?

Andrew: Nooo.

Ian: I can’t see a H word in there i’ve missed.

Andrew: Horary, hoary, something about hoary.

Ian: Oh it was hoary I forgot about the hoary part. In a statement sent today, Google said that this is a hoary issue that has been chewed over for the best part of a decade.

Andrew: I don’t know what do they mean by that?

Ian: This hoary word is obviously a word that’s not used very often as it could have other connotations or bring up other…

Andrew: Yeah or is it haygory?

Ian: H.O.A.R.Y.

Andrew: Hayory?

Ian: Is it hayory?

Andrew: I’ve never heard of it.

Ian: I suppose if it was hoary it would be W.H.O.R.Y or something wouldn’t it? or R.E.Y? Would it?

Andrew: I don’t know.

Ian: I don’t know. We’ll cover that in another hangout.

Andrew: Another hangout where we talk about whory.

Ian: Another hangout! Anyway the point is that this is a ridiculous request and doesn’t really start and end with the German government. It’s something that we’ve been talking about for weeks now, or even months now. The old-school way of thinking of trying to regulate a business that users the internet is useless. We’re not living in that age anymore.

Andrew: So give it up, give it up we tell you.

Ian: Gosh.

Andrew: I know it’s just unbelievable. I mean all this european stuff about trying to silence Google or you know delete your past history…

Ian: Yeah the Google forgot thing…

Andrew: That’s backfiring big time now and it’s just…

Ian: I can’t even believe that was brought in as a law quite frankly…

Andrew: Yeah.

Ian: The ironic thing is if Google wants to give away their algorithm it would be the equivalent of coming up with the law like Google Forget and then telling people where the loopwhores are in that law.

Andrew: Where the what are?

Ian: I think I said loopwhores but I meant loopholes okay!! For god sakes it the whorey thing again.

Andrew: What’ve you been drinking?

Ian: Nothing… coffee man.

Andrew: There’s nothing here so…

Ian: Coffee’s done but there’s no baileys around here. I just get tired of this archaic way of thinking.  This approach, this mindset, it doesn’t work anymore. Get with the program people.You should sit down with Google and learn something from them. Now i’m going to have the German Justice Department after me.

Andrew: Who isn’t after us?

Ian: Get in line. Get in line with all the people who are offended by us trying to sue us.

Andrew: They should be suing you because you’re the one that is saying half the stuff. I reckon i’m in trouble.

Ian: I reckon my mum is going to try and sue me after this one.

Andrew: She’s going to call you man, she’s going to call you.

Ian: Ah dear. Problems, queries, worries, speak to our legal department.

Andrew: Which is him!

Ian: Which is me! Oh that’s a worry.

Andrew: Yes it is.

Ian: I’m creating a rod for my own back.

Andrew: We may as well close shop. We’re going to lose everything.

Ian: Now that’s a bit harsh.

Andrew: No seriously we do okay, we do okay.

Ian: Yes well lucky I was smart enough not to go into practising law and I went into digital instead. That’s a bit of a worry. Alright see you later guys. Hi Germany, love your work.

Andrew: Bye.

The Unrepaired Fridge And The Streisand Effect

The Streisand Effect has whipped an appliance store after it refused to repair a customer’s broken fridge.

In this video, Andrew Radics and Ian Hopkinson discuss yet another Streisand effect case.

Transcript:

Ian: The Streisand Effect of The Unprepared Fridge.

Andrew: Oh here we go. Where’s Babs? We forgot to bring Babs in!

Ian: Uh oh, hang on…

Andrew: I just realised.

Ian: Babs!!

Andrew: Jeez talk about organised… Come on Babs chop chop.

Ian: Is that the sound she makes?

Andrew: No I don’t think that’s the sound Babs makes… It sounds like an owl. Hang on you’ve got to give her profile.

Ian: Oh sorry profiling. There we go. This is very luxurious today! Did I tell you what somebody said to me the other day? They said “I saw you on a hangout video you guys look so relaxed and what kind of tone is that setting” And I said “I don’t know, relaxed, discussion points covering the issues of the day”

Andrew: We’re Aussies! Should be right mate! Anyway to the point, another Barbra Streisand effect story.

Ian: What’s going on? …Sorry.

Andrew: This happened a few weeks again so we’re a bit behind because we’ve been a bit…

Ian: Busy.

Andrew: Anyway the New York Times has a column called the ‘Haggler’. It’s a consumer problem solving column like most newspapers. Hey stop patting Babra! Okay what happened here, it was a dispute between a customer obviously and a department store who shall remain nameless.

Ian: I love how we say that but people can just Google the story or the title and find it.

Andrew: What happened was this lady…

Ian: Cons they were called weren’t they?

Andrew: Yes. This lady couldn’t get satisfaction from this store and the things that she bought were a computer and a fridge. But it says she withheld her payment when  the company wouldn’t help her to get the refrigerator fixed. The company insists its policy is not to talk to the media about customer issues, applies even when that customer has given the company and the media written permission to discuss their problem. So here’s a lady who couldn’t get satisfaction so she went to this certain column at the New York Times, she said it’s fine for them to contact the store to sort things out because she couldn’t get satisfaction really. Of course I can understand where these guys are coming from they don’t want to talk to the media about customer issues even though the customer says it’s fine. So in this case their company’s policy actually resulted in… The Streisand Effect!

Ian: More publicity, more attention on the issue.

Andrew: Not good publicity, bad publicity. Apparently there was a HUGE Twitter storm, Twitter swarm, or storm, using the hashtag “talktothehagler”

Ian: Hang on how does the hagler thing come in again?

Andrew: Well this lady went to the New York Times or this particular column called “Hagler”

Ian: Ohhhhh sorry yes.

Andrew: Yeah it’s a consumer problem solving column. All the newspapers have them and of course the New York Times for goodness sake. Talk about circulation…

Ian:  Yes.

Andrew: I like this comment from the actual company, where is it…. The guys name is Segal, David Segal, remains agnostic in regards to which party is in dispute.

Ian: He’s sitting on the bench is he?

Andrew: Yes not religious agnosticism, it’s just a term. He’s sitting on the fence he’s not saying which is right and which is wrong and basically has no opinion in other words. So there are times when a company has a policy and there’s been so many examples of this whole Streisand Effect thing. If you’re going to try keep things quiet it’s just going to blow up into something bigger than it was supposed to be in the first place.

Ian: Yeah and I find some of these policies are not always… I’m carrying on about this, but I find some of these policies aren’t… they need to be updated. They really need to be updated because it’s one thing to have a media representative contact for you okay that’s been going on for years, when they’ve then got the reach via the internet to make more of a problem for the business…

Andrew: But they’ve then got the reach, you mean they have the reach

Ian: They have the reach.

Andrew: Not got the reach.

Ian: They’ve got the reach, no…

Andrew: Sorry I was just doing Judge Judy she’s always correcting grammar.

Ian: Oh she’s always correctly people it’s good how she does that, she’s good.

Andrew: The classic one that I love the best is when people say “he took ‘em from me” and she says “it’s not took ‘em it’s took!” and they keep on saying it.

Ian: I love how infuriated she gets with that, yeah that’s actually one of my things too – saying things correctly, so thanks for picking up on that Andrew.

Andrew: That’s alright maybe we should do a Judge Judy effect video or something

Ian: Judge Judy effect?

Andrew: Anyway continue what were you saying?

Ian: I have no clue, no what I was saying was these policies are a little bit outdated, they’re not taking into account the fact that there’s a community of people online that are going to discuss these issues and they can be very quickly out of hand, I mean word of mouth and discussion online. It has to be treated a little differently I think you have to be a little more upfront with the way you approach some of these situations. In this case as I understand from the article, the lady had actually given them permission to say something. They probably should’ve just made a statement but they ended up doing that anyway, they should’ve just said hey look it’s an unfortunate situation but we’re handling it, we’ve spoken to the lady. We’re upfront about it! Where as them being closed down created some sort of a mystery around the whole thing.

Andrew: Yeah they only respond because of the s*** … because of the big storm that brewed.

Ian: Judge Judy “wash out your mouth with soap.”

Andrew: Oh I would’ve been beeped out then but yeah it’s the old saying that any publicity is good publicity, well for a department store no it’s not true.

Ian: For any business I mean it is absolutely gold and we’re in this age where people could review your business and it doesn’t always necessarily matter whether it’s true or not, which is a bit of a worry but if you’re seen to be trying to do the right thing by people then you’re not going to have a mob backlashing you know.

Andrew: Well you know it’s what we always say if you need a negative review on whatever review site it is, Google or Google + or Yelp or Tripadvisor or whatever it is, always respond! Always respond to the customer complaint or whatever it is…

Ian: Either publicly or privately. Always respond.

Andrew: Always respond yeah. Cause then it won’t turn into something like this and then your business won’t suffer the Streisand Effect.

Ian: Yeah that’s it you know, gosh you know. I don’t blame the women holding back the payment for waiting for the fridge to be fixed. It doesn’t sound like it was very old and it was probably under warranty as well maybe we could get her on the line and speak to her about the mechanics of the fridge and really get into this issue.

Andrew: There’s a thought, that’s another hangout for another day.

Ian: There’s like twenty hangouts that we’re never going to do we’re just going to talk about it’s awesome.

Andrew: It’s an easy way to just deflect so we don’t get onto another issue.

Ian: We can actually just make up a hangout that we actually don’t do and keep referring to this hangout and create a lot of confusion but we’re not going to go there…

Andrew: No we won’t!

Ian: Thanks for watching. The streisand effect continues, there’s many many examples!

Andrew: There is.

Ian: So I want to get some more involvement from Barbra though that’s where I’m going with this… Babs.

Andrew: Babs.

Ian: You’re speechless.

Andrew: Speechless, I don’t know what to say.

Ian: What’re we going to do?

Andrew: It’s late, it’s late, it’s time to go home!

Ian: We’re going to get Babs on the program I don’t know how we’re going to do it but we’re going to get her on the program somehow. Not just a mascot, we’re going to get an interview with Babs.

Andrew: Not just Babs the flamingo but real Babs.

Ian: Unfortunately she’s not all that happy with Australians because she was interviewed a few weeks ago by one of our prominent TV hosts and he was a little bit risque and offensive and normally he’s a bit more professional and you know edgy and humorous but he went a little bit too far didn’t he?

Andrew: Well the TV station was so embarrassed by the actual video that they took it off their website.

Ian: Yeah it’s not online you can’t find it anywhere.

Andrew: Yeah they were so embarrassed by it and it was live TV so…

Ian: I wonder if it’ll get reposted now that  it’s been taken down… The streisand effect again!!

Andrew: We’ll have to find it.

Ian: Find it, repost it.

Andrew: Yep do our own streisand effect.

Ian: That’s it. Alright we’re out of here.

Andrew: I think we’re really going to get Barbra.

 

 

Google Forget and the Streisand Effect

Various outlets noticed yesterday that links had been removed from certain search queries. Many received automated emails from Google yesterday morning, which notified them that their articles had been removed from search results. An economics editor at the BBC wrote that he also received the same notification for a piece he wrote seven years ago.

The problem is that many outlets went published stories about the “forgotten” articles. Consistent with the Streisand Effect, this only made everyone remember them even more. If you didn’t know about the stories that were deleted by Google before, you do now. This is yet another example of the Streisand effect: when you go to too much effort to detract attention from something, it usually leads to greater scrutiny and awareness.

In this video, Andrew Radics and Ian Hopkinson discuss yet another occurrence of the Streisand Effect.

 

 

Transcript:

Ian: The Streisand Effect of Google Forget!!

Andrew: …What?

Ian: I’m thinking of the wrong thing we were talking about today… Where’s Barbra?!

Andrew: Oh, there she is! Oh..

Ian: Oh my gosh.

Andrew: We were just having a private moment

Ian: Having a little love song?

Andrew: We were, she was just singing Evergreen to me.

Ian: Evergreen… shows how much I know about Barbra’s music, sorry Barbra.

Andrew: Or was it Memories? No it wasn’t.

Ian: Did she do Memories? Was that her? Like the corner’s of my mind.

Andrew: Yeah, she wrote it, A Star Is Born, 1976.

Ian: Did she? Did she write that song?

Andrew: She did.

Ian: I’ve got a new respect for Barbra.

Andrew: Oh my god.

Ian: That’s one of the classics, that’s a classic song.

Andrew: ??? your own gun… you don’t know that?!

Ian: I thought that was from Cats but anyway. Did they use it?

Andrew: That’s a different song!

Ian: Yeah I was going to say Andrew…

Andrew: The lyrics you just said were from Evergreen. Memories like the corner of my mind

Ian: Ohhh that’s from Evergreen.

Andrew: Yeah.

Ian: We really have forgotten what this hangout’s about.

Andrew: It’s becoming as bad as this coffee.

Ian: The Streisand effect of Google Forget. Once again classic example, trying to put some rules in place when you’re dealing with the internet, when you’re dealing with masses of people using the online world for various different motives. This is a great case once again when Google has been forced by the Google Forget rules in Europe to take down certain posts in order to manage people’s reputation. So, all they’re required to do just in case you’re not in the loop here, all they’re required to do is take those links out of the index so they don’t come up in search, they don’t take the webpage down, the website or webpage is still there.

Andrew: Well they’ve got no right to do that, it’s not their property.

Ian: That’s it. So quite a few people who have asked for various links to be taken down have then announced that they’ve been taken down. They’ve said ‘Google has so kindly taken down the links of these articles that I wrote 7 or 8 years ago that we’re defamatory and probably made comments that they regret. I won’t go into all of the details, there’s some Merrill Lynch examples, so we’re talking about big financial stakes in this situation. ‘Oh thank you very much Google for taking the links down.’ And then bang! Journalists start writing about the links that have been taken down, they start putting it on people’s blog, they start putting out stories about it and what they do is, they provide the link to the page and say ‘it’s been deindexed by Google.’ So there’s now all these additional links out there.

Andrew: Clarification, it hasn’t been deindexed by Google, if it was deindexed it wouldn’t show up. The only thing that Google can do is take down the search result from the actual results page, that’s all they can do.

Ian: Yes ok fair enough.

Andrew: They can’t deindex the actual website or the webpage, that’s still there it’s not their property, they don’t have to go that far.

Ian: Well where’s the differentiation between them. If it doesn’t show up in search at all

Andrew:… Then no one is going to know about it.

Ian: Right but is that in the index then?

Andrew: It will still be in the index.

Ian: It will still be in the index, it’s just that it’s blocked from showing up.

Andrew: It’s invisible.

Ian: Well that’s a bit of a hangout on its own that one. But anyway, the point is they’ve tried to have some things taken down online, when you’ve got the email you should nod your head and say great, that’s excellent that’s something I didn’t want to have up on the internet and you’ll sleep better that night, don’t go and make an announcement about it.

Andrew: See, I think this is great for individuals who may have done something stupid many, many years ago and it’s still online, that’s fine. But when you’re talking about public figures, people who are in the news, who are big news a while ago and do this, it will come back and bite them in the you know what.

Ian: Like Barbra! Yes… please explain.

Andrew: If it was something that I wanted taken down Google will get it out of the search results but nobody cares, I’m nobody in the scheme of things but these people like Barbra who this whole thing is named after and they’re all lynch people and all these others of course, it’s newsworthy, they’re known celebrities.

Ian: Well that’s it and there’s hoards of people with nothing better to do then wait and are being paid to populate the internet  and magazines with these stories.

Andrew: Yeah, as that article says at the end, where is it all going to stop, do you as an individual have to reapply to Google and say I want this new post about me taken down because it talks about the old article. Then another one will go up and it’s just a perpetuating cycle that will never stop.

Ian: Yeah, well that’s the thing. There are so many people using the online space that you just can’t control the masses it’s very, very difficult. This is a very interesting area to see what kind of regulation is rolled out and how it’s policed. As it mentioned in this article by Victoria Turk, Victoria thanks for that! The Streisand effect of Google Forget is actually the name of your article, this basically says well what’s next, do we now ask Google to remove the links in the articles that have been written about the articles being taken down, where does the line end? And is it reasonable to ask Google to take those down, I don’t think that the law currently covers that, the law only says that they have to be not visible in the search. So it’s a little bit like the SEO cat and mouse thing with Google only that this is actually in the physical courts, who is going to lead who as far as what is going to be the right and fair legislation.

Andrew: It’s a catch 22.

Ian: Barbra, you had no idea all those years ago when your house was in the background of someones photo.

Andrew: What you started.

Ian: What you started. The sensation that the Streisand effect is.

Andrew: Well I guess it’s another phase of her career, she’s had her singing, acting and then comeback shows and now the Streisand effect!

Ian: She’s had a lasting effect on all of us.

Andrew: She has.

Ian: We need to find out when her birthday is, because we said she was 73, do we know when her birthday is?

Andrew: No I’m not that stalkerish. No I don’t.

Ian: We have to find out because we can have a Streisand effect party each time she has another birthday.

Andrew: That’s a good idea. That’s if we’re around that long.

Ian: Maybe people won’t know about her birthday but because we’re doing the Streisand effect party, lot’s of people will know!

Andrew: That’s a point. Let’s create our own Streisand effect issue.

Ian: That’s right! Thanks guys! For more on the Streisand effect you can just keep clicking through the playlist. What are these drinks?

Andrew: Yes. Well, it’s three layered, if you have a look it’s red, green and yellow! Is that someone’s flag colours? I don’t know, Italy?

Ian: Could be yeah and Gana, going to go through the knowledge of our world flags. Oh whoops, I’ve spilt it there you go!

Andrew: Oh goodness!

Ian: There you go.

Andrew: All over the article.

Ian: All over the article, alright guys, speak to you very soon, we’ll put the recipes up for the drinks just don’t try this at home and don’t sue us. Great!

Andrew: It’s very slippery.

Ian: Yes, see you soon, bye!

Can a Dreaded Yelp Review Cause The Streisand Effect?

A recent incident when a customer posted a positive review of a local watchmaker (whilst negatively reviewing another watchmaker) has put Yelp in the spotlight again. A result of that was that the negatively reviewed watchmaker took legal action not against Yelp, but the person who posted the review.

In this video, Andrew Radics and Ian Hopkinson discuss how a negative review on Yelp of a business can inadvertently trigger the Streisand Effect.

 

Google Authorship-RIP

It was recently announced by Google that it will no longer show the names of authors in its search results.

When Google Authorship first launched in 2011 it was meant to help writers generate a following for their articles. The Authorship program required linking a website to a Google+ account. However, it has been scaled down slowly since late 2013.

The reasons for its demise has been given. One of the issues with it is that accurate implementation of the real=author markup needed for the service was misunderstood by most website administrators. It was found that out of a sample of 500 authors from 150 different major media websites, about 70 percent of writers made absolutely no attempt to link their google authorship account with the articles they were publishing.

In this video, Andrew Radics and Ian Hopkinson discuss the demise of the Google Authorship markup.

 

 

Google Proposal to Index Local News in Spain

A recent new law proposal has arisen in Spain where Google must index and pay for local news.

In this video, Andrew Radics and Ian Hopkinson discuss the latest issues in Spain for Google.