Case Study
Here are some of the results we have achieved for our amazing clients and what they say about working with us.


MesmerEyez is an innovative brand in the cosmetic contact lens market, changing millions of eyes around the globe.

They have a range of coloured eye contacts that will blow you away. Turn your eyeballs into amaze-balls! Our contact colours can turn your looks from ordinary to extraordinary. Make yourself mysterious or magical, alluring or arousing with colour lenses now.


The success of MesmerEyez’s website is measured by conversions and sales generated. When they approached Mad Scientist, one goal was to achieve significant growth over the busy Halloween period due to investing in their SEO strategy. It was important that this strategy increased visibility and brought in traffic with the right intent through organic SEO, which was crucial.

One of the challenges MesmerEyez faced was that larger competitors occupied the top 3 – 5 spots for specific keywords. When approaching Mad Scientist, they let us know that ranking above those competitors was a key measure of success for their work.


With a significant amount of research into the search behaviours of the target audience, Mad Scientist was able to define a list of targeted keywords to focus on and improve the site’s rankings.

Through collaboration between Mad Scientist and MesmerEyez, the areas of improvement we focused on to deliver results in that crucial Halloween period, once keywords were defined, were on-page SEO, content strategy and ongoing SEO (establishing trust through links).

Through our process of helping MesmerEyez acquire highly trusted, relevant backlinks to their site, we saw their Trust Flow increase from 7 when we started work in May to 16 in October 2020, where the Halloween traffic was a key target.


  • 310% increase in the amount of organic traffic for the month.
  • An increase in conversion rate of organic traffic of 14.9%.
  • These improvements lead to an increase in conversions / transactions of 71.2%, and an increase in revenue directly from organic search of 78.36%.
  • Beat other big players by attaining the top 3 keyword spots.

“From advice over landing pages, on-page adjustments and quality backlinks, Mad Scientist helped us exceed our results for our biggest time of the year.

These results from Mad Scientist meant that we could invest in a new website and improve our other marketing channels. We are now expanding into Canada and the United Kingdom (UK).”



SEMRUSH Search Awards


Mad Scientist and MesmerEyez

Scary-good SEO results!

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