Can a Dreaded Yelp Review Cause The Streisand Effect?

A recent incident when a customer posted a positive review of a local watchmaker (whilst negatively reviewing another watchmaker) has put Yelp in the spotlight again. A result of that was that the negatively reviewed watchmaker took legal action not against Yelp, but the person who posted the review.

In this video, Andrew Radics and Ian Hopkinson discuss how a negative review on Yelp of a business can inadvertently trigger the Streisand Effect.


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