We’ve pulled together some of our wisdom to share with you – a collection of videos and articles with more information on SEO than you can poke a stick at. These will help you gain an insight into a few ingredients of our “secret sauce”, as well as how you can best set up your SEO to help your own website.

Kick back and enjoy!


  • What would make the highlights reel for 2022? The big issues have stayed top of the list and should be top of mind. 1: Trust and Authority still rule the day. Google is still in love with Links and Expertise, Authoritativeness and Trustworthiness (E-A-T). When you have people loving you so much they link to you, then everyone is in on that lovefest and Google is definitely one of them. How do you achieve that?
  • We’ve all done it. We’re fairly sure that everything on our website is up to date and we’re putting out the right information. Well… not quite and we know! Mad Scientist has just embarked on a revamped branding exercise for our fresh and exciting new website. Then we found a couple of things on the current site that weren’t right and out of date. Going over the website is a bit like going through your
  • local seo
    When it come to SEO, there are three main types of work to be done: On-Page SEO Off-Page SEO Local SEO When most businesses start doing SEO, they start with On-Page SEO. On-Page is about cleaning up how their web pages are presented to Search Engines so that web crawlers don’t make their own – sometimes weird – bot-type decisions on what their business is about. With their On-Page SEO “done”, the next step many
  • google's core web vitals for page experience update
    Core algorithm changes from Google, Facebook and other key marketing platforms can be bad for your rankings, visibility and traffic if you’re not prepared for them. And after the year we’ve had, it could well be that you’re less than prepared.    But Google doesn’t stop changing – and their page experience update is rolling out in May 2021.   Unfortunately, this algorithm change could dump your SEO rankings in the soup – because it includes some
  • search engine results page serp spelled out in letters
    What’s a featured snippet anyway? Featured Snippets are short pieces of text that Google pulls from a relevant website to provide a quick answer or summary for searchers. A featured snippet is the best possible Google ranking – because it comes BEFORE organic search results. It’s often called “position zero” – it appears first, and Google chooses what to put there. You can’t buy a featured snippet. What Google tells us Google: “When we recognize
  • The core game of SEO is Influencing
    SEO is more than Optimising When we optimise one of your web pages for Search, what we are doing is making what your page is about super-clear to the search engine crawlers. The clearer, more consistent and more engaging your content is, the better it will rank. So what we’re really doing is influencing – influencing search engines to prioritise your content.  You can buy influence You can buy influence through pay-per-click advertising. What and
  • site optimisation
    SEO is about optimising your website and improving its organic rankings, done by the programs and bots that crawl your website and analyse its individual pages. The most effective and strategic way to do this over the long term is with supportive, substantial content and copy. The core goal of your content is to have more visitors engaged on your website pages for longer. When you create consistent, original, useful content you are investing in
  • ms institute
    SEO gets better when we do it together.   The best results happen when our clients and partners understand the hands on process of SEO, especially the On-page side. So to make our collaboration with your business a whole lot easier, we’ve been building the Mad Scientist Institute. That way we can teach you the science of On-page SEO and empower you with the knowledge to take care of things on your website. Discover what