We’ve pulled together some of our wisdom to share with you – a collection of videos and articles with more information on SEO than you can poke a stick at. These will help you gain an insight into a few ingredients of our “secret sauce”, as well as how you can best set up your SEO to help your own website.

Kick back and enjoy!


  • The core game of SEO is Influencing
    SEO is more than Optimising When we optimise one of your web pages for Search, what we are doing is making what your page is about super-clear to the search engine crawlers. The clearer, more consistent and more engaging your content is, the better it will rank. So what we’re really doing is influencing – influencing search engines to prioritise your content.  You can buy influence You can buy influence through pay-per-click advertising. What and
  • hands typing on a keyboard
    SEO is about optimising your website and improving its organic rankings, done by the programs and bots that crawl your website and analyse its individual pages. The most effective and strategic way to do this over the long term is with supportive, substantial content and copy. The core goal of your content is to have more visitors engaged on your website pages for longer. When you create consistent, original, useful content you are investing in
  • The Mad Scientist Institute logo
    SEO gets better when we do it together.   The best results happen when our clients and partners understand the hands on process of SEO, especially the On-page side. So to make our collaboration with your business a whole lot easier, we’ve been building the Mad Scientist Institute. That way we can teach you the science of On-page SEO and empower you with the knowledge to take care of things on your website. Discover what
  • sangria and some drag queens
    As a Melbourne-based business, Mad Scientist Digital is in Stage 4 Lockdown. So we’ve all been working from home and meeting online. So at the start of September – when the Victorian Premier announced we were in for another 4 weeks of iso (aarrghh!!)– we decided that we needed to organise our team a bit of virtual R&R to lighten our hearts and bring us together as a team. We needed to do some active
  • changing social media
    SEO gets people to your website – trust keeps them there A key element of trust is authority – it’s one of the 7 fundamental principles of influencing that will keep your visitors on your website. Not only will demonstrating your authority keep your initial visitors, it will BRING THEM BACK because they trust you. We were reminded of that recently, when POD Services – one of our long-term SEO clients – told us the
  • Let me introduce you to Maangchi. Maangchi is a little Korean woman with a warm, husky voice. She’s a YouTube star and maven of Korean cuisine. I myself fell in love with her penchant for hot pink lipstick and fascinators, her way of wielding a killer cleaver, and of course, her recipes. In fact, so enamoured of her recipes was I, that it took me a while to see what was behind them. You see,
  • Your Customer is Not An Algorithm Most of my business as the Mad Scientist comes from SEO so you’d expect me to say that SEO is the most important part of your Google presence, right? WRONG. The most important thing you can do to make Google love you is to make sure your site provides an excellent customer experience. The way Google is ranking sites now means that if you are using best practice across
  • As a business owner, digital marketing (and SEO) is maybe something you are very confused about. However, you may have found yourself to be a victim of some fast talking sales person’s pitch or an email which promised you ‘guaranteed number 1 rankings’ on Google  in a very short period of time. Needless to say, more than likely it never happened. All that did happen was that your bank account was a little less full.
  •    We’re mad enough to enjoy the constant challenge of keeping up with Google and the other search engines – it’s the core of what we do. We listen to what Google tells us they’ve done – and then we test it to find out what else is happening. We’ve been known to pick up Google algorithm changes way before they’re announced, giving our clients early responder advantages. Here are the most recent Google algorithm
  • Hosted by Ian Hopkinson & Andrew Radics, Mad Scientist TV is a daily digital focused program for businesses (and in some cases ‘tech-heads’) hoping to quickly navigate the slippery slope of online promotion. We cover a vast array of interesting topics and there’s a lot to learn while having a laugh – as is Ian and Andrew’s enigmatic style. With 60+ recent episodes to view there’s something there for everyone.   SEO Myths Debunked – it’s the Wild