Average Position is one of the most complicated and confusing metrics we relay to you. Average Position is the average of where you rank across all search types, across all locations, across all devices, for all queries you have received for organic website exposure during the previous month.
All search types include but are not limited to image, news and video search types where you have received organic website exposure
All Locations includes every and all locations where you have appeared in search results and gained organic website exposure
All Devices includes your rankings for queries across search results on Desktop, Mobile, Tablet and other devices where you have received organic website exposure
All Queries means that any search query where your website has appeared in the results and gained organic website exposure
It is important to remember the above because if a searcher enters a query and your organisation is the 135th result and then that searcher goes to the 14th page, then not only does that count as organic website exposure; it also worsens your average position
WHAT SHOULD I BE LOOKING FOR?
What you’re looking for depends on several things including whether your organic website exposure is increasing or decreasing. Often when organic website exposure is increasing average position will typically decrease which is nothing to be concerned about as if you’re being found for more you’re likely to not rank as high.
If organic website exposure is decreasing, but the average position is improving this may be a good indicator; especially if organic website visitors are also growing. On the other hand, if Average Position is worsening along with organic website exposure and organic website visitors then this may be cause for concern.