All posts by Mad Scientist Digital

“If you’ve got nothing good to say…

…don’t say anything.”

social media, businessEven before computers, the internet, or social media existed, mums across the world were lending this phrase to their children. My mother definitely said it on many occasions and if she understood the ins and outs of social media, I reckon she’d say it applied here too, particular in promoting your business online. It’s so tempting to just talk about nothing in particular and neglect to engage people in some riveting topic of conversation. If you can’t do this, it’s best to put that topic or idea on the back burner until you think it’s got something special to offer. Otherwise your social media presence becomes a big bag of hot air. A pretty dull place to be. You don’t have to say something every day, just make it quality and no less than once a week.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

Amazing Video Content

Video is the most powerful media on the web. In this day and age, making your own videos and uploading them to the web is a sinch…and it’s cost effective. If it suits your business strategy to have video content however, you’ve got to have a great idea and a serious plan behind how you want to showcase your company. If running around the office filming on your iphone is all you need cause perhaps you sell applications or handheld devices, go for it! BUT – Even that requires some serious thought and strategy to pull off properly. Make amazing video content and people will share it with their family and friends within minutes of seeing your footage. This can be the key to creating widespread awareness of your brand online.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill

Social Media according to Leunig

Thanks to my friends at the Yarra Valley Wine Growers Association for sending me this one from last Saturday’s Age.

social-media-leunig. Mad Scientist Digital

 

Michael Leunig is an Australian cartoonist and philosopher known for drawing satirical cartoons on world issues and matters of human nature. His work in such cartoons as spanned from the 1970s til today, and he was declared an Australian Living Treasure in 1999. Notably, in recent years, his cartoons have taken a political stand, satirising politics of both Australia and America.

His work has often been controversial, stating in 2008 that “Artists must never shrink from a confrontation with society or the state”.

His website can be found here.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill

Social Media for Business – Why Fear It?

digital marketing companyThere seem to be some misconceptions about how Social Media can help promote brands and a person’s business in general. Having had some experience in the States where Social Media trends lead the rest of the globe, I can see how in the future, Australian companies are really going to benefit from using theses free online tools to market their business. (I’d particularly enjoy seeing the Australian Wine Industry fully embrace Social Media, cause it is here to stay for a long time and there’s no better way to tell the winemakers story with some regularity.)

There’s still a bit of a reluctance to push products through social media. To succeed at utilising social networks, you have to be the king of the “soft sell”. In a regular social situation, people create networks with people and talk about their business albeit in a casual way, often people exchange cards and end up working together or for each other, but the contact started out in a casual situation. Yes, the online world differs, but the principles remain the same. No one wants to experience the car salesman approach in a social circumstance, so you engage people in casual conversation, connect, educate, be interested in the other person – and they’ll find your product or service on their own terms.

About the Author:

Ian Hopkinson is CEO of Mad Scientist Digital and a Creative Advisor to many start-up businesses across the globe.

For more information on all things digital, you know the drill