All posts by Ian Hopkinson

Ian Hopkinson is a digital creative who is passionate about the online marketplace and its potential to enable smaller businesses to compete on a global stage.

What are the benefits of Google Business Photos?

google businessMost of us are familiar with virtual tours in the real estate and hotel industry. Virtual tours of various kinds have been around for years but none of them have been linked to such a dynamic tool for customer, client and B2B relationship building. In providing a visual and practical insight into what makes your business tick, Google Business Photos helps people get to know you quickly and make an impact when it counts.

Customers want to make careful choices, demanding trust and transparency online. There’s no better way to show the real you and build credibility to your business brand.

Google Business Photos have numerous cost effective advantages which help your customers reach you and interact in a way that has not been possible up until now. This makes Google Business Photos a must have tool for all businesses wanting to expand their customer reach.

• As a search tool – this is a paid service so Google boosts your search ranking, making it easier for your customers to find you

• Get a street view update – when Google adds your virtual tour online it also updates the street view, perfect for new businesses and /or recently renovated or changed shop fronts (previously this took 2-3 years to be updated)

• As a marketing and advertising platform – GBP engagement allows you to get creative with the way you present your business to your existing or potential clients, embedding campaigns within the virtual tours or allowing the images and tours to speak for themselves *

• Easy to display, portable and interactive – The virtual tour can be easily displayed on existing websites, social media and mobile applications, providing a dynamic interactive window into your brand and expanding your marketing impact

• Lasting impact – Shots can be online for years which is a great marketing investment OR

• Flexible – Shots can be changed for seasonal venues, updated décor and marketing campaigns. Seasonal shoots are also a great way to keep your business up to date and show customers what’s new

• Showcasing and Events- GBP has the ability to put your event location on the map

• Cost effective – Tours can be embedded at no charge on your website or on Facebook and there is no need to pay bandwidth or hosting fees.

• Engage with your customers – Customers experience an online walkthrough of your space, which is the perfect way to showcase the décor, ambience, products and unique qualities of your business.

• GBP enhances your Google business listing – Your interactive image will appear on Google search results, Google+ and Google Maps, helping you stand out and entice online visitors to have a look at what you have to offer.

• Retain visitors – The impact of your virtual tour and feature photographs will increase the time visitors spend looking at your business more memorable.

How does Google Business Photos work?

Professionally shot photos are taken of your business using high resolution, fisheye and other techniques. All panoramic shots for the Google Business Photos tour will be captured with the latest equipment and technology available. There are no ongoing costs and the virtual tour and feature photographs are hosted for free by Google and available 24×7 to the world.

Marketing images included: Professional copyright free “Point Of Interest” feature photographs are added to your Google+ Local page, and high resolution copies will be supplied to you for free for your use in your own online and offline marketing, such as your website or printed brochures.

 

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What is Google Business Photos?

Be Found, Be Seen…

Google Business Photos is the seamless evolution of Google Maps and Street View, which allows customers from all over the world to walk around, explore and interact with your business like never before; increasing your Google search ranking in the process!
Once set up, customers can Google your business name or key search terms and a map along with directions, photos and a high quality 360º panoramic virtual tour will appear showcasing the best features of your business. Customers are then able to experience an online walkthrough of your space which is the perfect way to showcase the décor, ambience, products and unique qualities that your place of business has to offer.
The impact of your virtual tour and feature photographs also helps to build trust and connection with your potential and current customers in a more lasting, intimate and personal way, increasing the time visitors spend looking at your business rather than your competitors.

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Tourism and Lifestyle Digital Marketing Projects – Holiday Great Ocean Road

Bridging the gap between company and customers, Mad Scientist Digital has helped our clients to grow and extended their influence online. Each a unique business, each requiring an individual solution. For more information on Our Clients you know what to do.

Holiday Great Ocean Road

holiday great ocean road, mad scientist digital clients, mad scientist digital tourism and lifestyle projects

Holiday Great Ocean Road is a specialised property management and booking service for the Great Ocean Road region. Tourism is our core business and we would like you to benefit from our 25 years of successful tourism industry experience in the region. Operating locally from Apollo Bay, Holiday Great Ocean Road manages select properties in a range of iconic Great Ocean Road locations and focuses on delivering outstanding product and services. Most properties are cleaned and maintained by Holiday Great Ocean Road staff, ensuring that  each property is presented to its best.

Written by Holiday Great Ocean Road

Johanna Seaside Cottages

Johanna Seaside Cottages is a unique coastal property located just off the Great Ocean Road. Established in 1985 by owner operator Joy Evans, Johanna Seaside Cottages was one of the first self-contained accommodation providers to operate from a farming property along the Great Ocean Road. The 260 hectare coastal getaway is set on land pioneered and settled by the Evans family in the 1880s.

Nestled in the heart of the Great Ocean Road between the Otway National Park and Johanna Beach, the property offers spectacular views of the Southern Ocean, lush river flats, undulating hills and bushland. Close to the world famous Twelve Apostles, Johanna Seaside Cottages makes a perfect base from which to experience the many attractions and activities available in the area.

Johanna Seaside Cottages offers guests the exceptional combination of both a rural and seaside experience.

Written by Johanna Seaside Cottages

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“The big mistake is always to think that human decision making is rational … People are not behaviorally driven by demographics. They are driven by resonant values, metaphors and the emotions these bring.”  -John Marshall Roberts, expert in world view thinking.

When you’re building an online presence (particularly in the consumer market place) you’re doing more than selling a product or service, you’re creating an identity and personality in cyber-space.  It needs to be an intentional orchestration that focuses on the needs, values and desires of your business and the market you serve.

Bussinessman working on a laptop computer during meeting

You’re not meeting your client face-to-face, and so their unconscious measuring, matching and evaluation process of you and your company needs to be fully understood and your whole ‘look and feel’ needs to be consistent.  From the images you utilise and the quality of their production through to the jargon of your content and how easy and straight forward your site is to use – you’re under the microscope.  With the growing rate of audio and video channels of social media marketing, you’re not just in business any more – you’re also in show business now.  Welcome and good luck!

In a few short years we’ve moved from simple ‘online sign-boards’ to full-fledged multi-media productions.  In order to reach high end customers and clients, you need to show up in style and on trend.   To help you, the key players in Mad Scientist’s creative and marketing team come from the entertainment industry, so we’re ideally suited to helping you demonstrate your star quality online.

(Quote source: http://www.marcstoiber.com/2013/11/17/build-futureproof-brand-build-global-expert-network/)

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Marketing Online? Welcome To Showbiz!

“The big mistake is always to think that human decision making is rational … People are not behaviorally driven by demographics. They are driven by resonant values, metaphors and the emotions these bring.”  -John Marshall Roberts, expert in world view thinking.

When you’re building an online presence (particularly in the consumer market place) you’re doing more than selling a product or service, you’re creating an identity and personality in cyber-space.  It needs to be an intentional orchestration that focuses on the needs, values and desires of your business and the market you serve.

Bussinessman working on a laptop computer during meeting

You’re not meeting your client face-to-face, and so their unconscious measuring, matching and evaluation process of you and your company needs to be fully understood and your whole ‘look and feel’ needs to be consistent.  From the images you utilise and the quality of their production through to the jargon of your content and how easy and straight forward your site is to use – you’re under the microscope.  With the growing rate of audio and video channels of social media marketing, you’re not just in business any more – you’re also in show business now.  Welcome and good luck!

In a few short years we’ve moved from simple ‘online sign-boards’ to full-fledged multi-media productions.  In order to reach high end customers and clients, you need to show up in style and on trend.   To help you, the key players in Mad Scientist’s creative and marketing team come from the entertainment industry, so we’re ideally suited to helping you demonstrate your star quality online.

(Quote source: http://www.marcstoiber.com/2013/11/17/build-futureproof-brand-build-global-expert-network/)

For more information on all things digital, you know the drill

Common Threads

If you read and listen to enough thought leadership materials*, eventually you begin to see a pattern. The overarching themes that are covered give advice on how to have a more fulfilling life and be more successful in business. Now there’s several consistent mantras, or themes if you like, that occur throughout these motivational resources:seo marketing experts

  1. You are the cause of the way your life is right now, external forces and people around you can not be blamed

  2. Be grateful for what you have not bitter for what you don’t

  3. Write clear goals and have a road map for your life and business

  4. Manage your time by being very focussed on the most important actions and

  5. steps that will move you closer to these goals

  6. Always be mindful of the 80/20 rule. There are many applications of this but the most popular being in sales where 20% of the clients or customers will contribute to 80% of the profits. Therefore spending 80% of your time on the 20% will heed big dividends.

  7. Develop self discipline and be relentless with doing the right things at the right times.

  8. You are what you think. Consume a diet of positive information and dedicate time to improving and learning.

  9. Build a strong base at home with family relationships that are nurturing and increase your sense of well being.

  10. Take regular time out. Have mini-retirements where you completely switch off.

  11. Exercise regularly and be a student of nutrition.

  12. Give to charity and be an integral part of building real community around you.

  13. Selflessly help your friends and colleagues to succeed in life and business.

  14. Mentor or teach your experience and knowledge to family, friends, and colleagues when given the opportunity

This is very much a hit list, obviously each of these points is a book in itself, I guess it’s no wonder at least one new mainstream success book comes out every week!

*In this instance I’m specifically referring to many of the motivational and success coaches books as opposed to businesses or organisations.

What is Thought Leadership?

According to a recent Forbes article “It’s a truism that thought leaders tend to be the most successful individuals or firms in their respective fields.”  These individuals or companies have many different ways of becoming recognised as Thought Leaders, as well as number of different motives.

“What we’ve found is that some people take a very expansive view of the term, wrapping internal strategy and corporate culture into their definition. Other individuals are more constrained in their definition. Bluntly, there are many definitions of the term.”

I tend to think of thought leaders to be individuals (not so much companies) who inspire us and motive us to be better and improve who we are, what we do,  how we live our lives, and most importantly to have a positive impact on how we give to our relationships and the world.

Big stuff. A massive responsibility for a thought leader isn’t it? Not that they are responsible for our actions or liable, but good guidance and mentoring particularly in this day and age is golden. The Forbes article goes on to cynically imply that entrenched with in any thought leaders’ ambitions is to make a lot of money out of it! It more or less states that making money is intrinsic with thought leadership. I think this might be a little one dimensional. Some thought leaders have been categorised by others because they are particularly inspiring in their field of business philosophy, I’m not sure you can definitively say they all are out to make money out of it.

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What is a Thought Leader, Really?

According to Wikipedia, a Thought Leader is business jargon.

“The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention.”

Is this still the definition? Does it just apply to business? Or does it also cover areas such as motivational speaking and life coaching?

what is thought leadership,thought leaders,thought leader, web hosting australia

I love Wikipedia but I’m not sure this subject is canvassed enough on their page, perhaps

it’s time to do some updating when I’m finished this post or go across and have a look yourself if you have something to add.

I have to admit I’m a recent addition to the corporate world, although I consider myself to be far from a robot in a suit which is often the cliched imagery behind working for a fortune 500. Like the next person though, I see so many exceptions to that classic take on ‘corporate’ every single day. OK, it seems I just dislike the word ‘corporate’ and all the baggage it comes with, perhaps I spent too long in the music industry, or want so much to be a die hard entrepreneur of the likes of Timothy Ferris of ‘The Four Hour Work Week‘ fame. What I’m getting to is I have always been adamant on improving my situation in life from a very early age; whether listening and analysing the words of authority figures or reading esteemed spiritual leaders like Deepak Choprah. The term ‘Thought Leader’ has really only entered my life since the time of my departure from the throws of the music industry in Los Angeles in 2009. I had to go through an arduous reinvention process. The decisions were big grown-up ones and I needed solid guidance and inspiring words, so I turned to legendary Thought Leaders Jim Rohn and Brian Tracy. More on these guys later. If you haven’t heard of them I implore you to add them to your reading list, hell put them at the top! I must warn you though collectively these Thought Leaders or Business Philosophers have over 100 books between them.

Anyway, back to the definition. Forbes discusses the many takes on Thought Leadership.

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