All posts by Ian Hopkinson

Ian Hopkinson is a digital creative who is passionate about the online marketplace and its potential to enable smaller businesses to compete on a global stage.

Tourism and Lifestyle Digital Marketing Projects – Holiday Great Ocean Road

Bridging the gap between company and customers, Mad Scientist Digital has helped our clients to grow and extended their influence online. Each a unique business, each requiring an individual solution. For more information on Our Clients you know what to do.

Holiday Great Ocean Road

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Holiday Great Ocean Road is a specialised property management and booking service for the Great Ocean Road region. Tourism is our core business and we would like you to benefit from our 25 years of successful tourism industry experience in the region. Operating locally from Apollo Bay, Holiday Great Ocean Road manages select properties in a range of iconic Great Ocean Road locations and focuses on delivering outstanding product and services. Most properties are cleaned and maintained by Holiday Great Ocean Road staff, ensuring that  each property is presented to its best.

Written by Holiday Great Ocean Road

Johanna Seaside Cottages

Johanna Seaside Cottages is a unique coastal property located just off the Great Ocean Road. Established in 1985 by owner operator Joy Evans, Johanna Seaside Cottages was one of the first self-contained accommodation providers to operate from a farming property along the Great Ocean Road. The 260 hectare coastal getaway is set on land pioneered and settled by the Evans family in the 1880s.

Nestled in the heart of the Great Ocean Road between the Otway National Park and Johanna Beach, the property offers spectacular views of the Southern Ocean, lush river flats, undulating hills and bushland. Close to the world famous Twelve Apostles, Johanna Seaside Cottages makes a perfect base from which to experience the many attractions and activities available in the area.

Johanna Seaside Cottages offers guests the exceptional combination of both a rural and seaside experience.

Written by Johanna Seaside Cottages

For more information on all things digital, you know the drill

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“The big mistake is always to think that human decision making is rational … People are not behaviorally driven by demographics. They are driven by resonant values, metaphors and the emotions these bring.”  -John Marshall Roberts, expert in world view thinking.

When you’re building an online presence (particularly in the consumer market place) you’re doing more than selling a product or service, you’re creating an identity and personality in cyber-space.  It needs to be an intentional orchestration that focuses on the needs, values and desires of your business and the market you serve.

Bussinessman working on a laptop computer during meeting

You’re not meeting your client face-to-face, and so their unconscious measuring, matching and evaluation process of you and your company needs to be fully understood and your whole ‘look and feel’ needs to be consistent.  From the images you utilise and the quality of their production through to the jargon of your content and how easy and straight forward your site is to use – you’re under the microscope.  With the growing rate of audio and video channels of social media marketing, you’re not just in business any more – you’re also in show business now.  Welcome and good luck!

In a few short years we’ve moved from simple ‘online sign-boards’ to full-fledged multi-media productions.  In order to reach high end customers and clients, you need to show up in style and on trend.   To help you, the key players in Mad Scientist’s creative and marketing team come from the entertainment industry, so we’re ideally suited to helping you demonstrate your star quality online.

(Quote source: http://www.marcstoiber.com/2013/11/17/build-futureproof-brand-build-global-expert-network/)

For more information on all things digital, you know the drill

Marketing Online? Welcome To Showbiz!

“The big mistake is always to think that human decision making is rational … People are not behaviorally driven by demographics. They are driven by resonant values, metaphors and the emotions these bring.”  -John Marshall Roberts, expert in world view thinking.

When you’re building an online presence (particularly in the consumer market place) you’re doing more than selling a product or service, you’re creating an identity and personality in cyber-space.  It needs to be an intentional orchestration that focuses on the needs, values and desires of your business and the market you serve.

Bussinessman working on a laptop computer during meeting

You’re not meeting your client face-to-face, and so their unconscious measuring, matching and evaluation process of you and your company needs to be fully understood and your whole ‘look and feel’ needs to be consistent.  From the images you utilise and the quality of their production through to the jargon of your content and how easy and straight forward your site is to use – you’re under the microscope.  With the growing rate of audio and video channels of social media marketing, you’re not just in business any more – you’re also in show business now.  Welcome and good luck!

In a few short years we’ve moved from simple ‘online sign-boards’ to full-fledged multi-media productions.  In order to reach high end customers and clients, you need to show up in style and on trend.   To help you, the key players in Mad Scientist’s creative and marketing team come from the entertainment industry, so we’re ideally suited to helping you demonstrate your star quality online.

(Quote source: http://www.marcstoiber.com/2013/11/17/build-futureproof-brand-build-global-expert-network/)

For more information on all things digital, you know the drill

Common Threads

If you read and listen to enough thought leadership materials*, eventually you begin to see a pattern. The overarching themes that are covered give advice on how to have a more fulfilling life and be more successful in business. Now there’s several consistent mantras, or themes if you like, that occur throughout these motivational resources:seo marketing experts

  1. You are the cause of the way your life is right now, external forces and people around you can not be blamed

  2. Be grateful for what you have not bitter for what you don’t

  3. Write clear goals and have a road map for your life and business

  4. Manage your time by being very focussed on the most important actions and

  5. steps that will move you closer to these goals

  6. Always be mindful of the 80/20 rule. There are many applications of this but the most popular being in sales where 20% of the clients or customers will contribute to 80% of the profits. Therefore spending 80% of your time on the 20% will heed big dividends.

  7. Develop self discipline and be relentless with doing the right things at the right times.

  8. You are what you think. Consume a diet of positive information and dedicate time to improving and learning.

  9. Build a strong base at home with family relationships that are nurturing and increase your sense of well being.

  10. Take regular time out. Have mini-retirements where you completely switch off.

  11. Exercise regularly and be a student of nutrition.

  12. Give to charity and be an integral part of building real community around you.

  13. Selflessly help your friends and colleagues to succeed in life and business.

  14. Mentor or teach your experience and knowledge to family, friends, and colleagues when given the opportunity

This is very much a hit list, obviously each of these points is a book in itself, I guess it’s no wonder at least one new mainstream success book comes out every week!

*In this instance I’m specifically referring to many of the motivational and success coaches books as opposed to businesses or organisations.

What is Thought Leadership?

According to a recent Forbes article “It’s a truism that thought leaders tend to be the most successful individuals or firms in their respective fields.”  These individuals or companies have many different ways of becoming recognised as Thought Leaders, as well as number of different motives.

“What we’ve found is that some people take a very expansive view of the term, wrapping internal strategy and corporate culture into their definition. Other individuals are more constrained in their definition. Bluntly, there are many definitions of the term.”

I tend to think of thought leaders to be individuals (not so much companies) who inspire us and motive us to be better and improve who we are, what we do,  how we live our lives, and most importantly to have a positive impact on how we give to our relationships and the world.

Big stuff. A massive responsibility for a thought leader isn’t it? Not that they are responsible for our actions or liable, but good guidance and mentoring particularly in this day and age is golden. The Forbes article goes on to cynically imply that entrenched with in any thought leaders’ ambitions is to make a lot of money out of it! It more or less states that making money is intrinsic with thought leadership. I think this might be a little one dimensional. Some thought leaders have been categorised by others because they are particularly inspiring in their field of business philosophy, I’m not sure you can definitively say they all are out to make money out of it.

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What is a Thought Leader, Really?

According to Wikipedia, a Thought Leader is business jargon.

“The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention.”

Is this still the definition? Does it just apply to business? Or does it also cover areas such as motivational speaking and life coaching?

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I love Wikipedia but I’m not sure this subject is canvassed enough on their page, perhaps

it’s time to do some updating when I’m finished this post or go across and have a look yourself if you have something to add.

I have to admit I’m a recent addition to the corporate world, although I consider myself to be far from a robot in a suit which is often the cliched imagery behind working for a fortune 500. Like the next person though, I see so many exceptions to that classic take on ‘corporate’ every single day. OK, it seems I just dislike the word ‘corporate’ and all the baggage it comes with, perhaps I spent too long in the music industry, or want so much to be a die hard entrepreneur of the likes of Timothy Ferris of ‘The Four Hour Work Week‘ fame. What I’m getting to is I have always been adamant on improving my situation in life from a very early age; whether listening and analysing the words of authority figures or reading esteemed spiritual leaders like Deepak Choprah. The term ‘Thought Leader’ has really only entered my life since the time of my departure from the throws of the music industry in Los Angeles in 2009. I had to go through an arduous reinvention process. The decisions were big grown-up ones and I needed solid guidance and inspiring words, so I turned to legendary Thought Leaders Jim Rohn and Brian Tracy. More on these guys later. If you haven’t heard of them I implore you to add them to your reading list, hell put them at the top! I must warn you though collectively these Thought Leaders or Business Philosophers have over 100 books between them.

Anyway, back to the definition. Forbes discusses the many takes on Thought Leadership.

For more information on all things digital, you know the drill

Thought Leadership: Who Decides?

Thought Leaders give us inspiration. They put things into words that we inherently know but are unable to express ourselves. They quote great thinkers and philosophers of the past and seem to be very educated and learned individuals. A great Thought Leader is also a motivational speaker providing presentations that pack a positive punch.

Common Threads,Ian Hopkinson,Mad Scientist Digital,Motivational Speaker,Thought Leader,What is a thought leader, seo companyTheir speeches push the boundaries of our everyday thinking and they make practical suggestions to improve the quality of our relationships, work, lifestyle, peace of mind & environment. One thing I’ve always wondered though is who decides that this person is a ‘Thought Lead

I could write that I am a Thought Leader on my Linked-in profile and many people who don’t know me particularly well may stumble over it and accept it as gospel even though I have given myself this label of authority.er’? Is there an independent body somewhere that votes them into this exclusive club?

Some people would say it’s our personal barometer that measures a Thought Leaders worth. Do I find what this person has to say inspirational and useful? Is my life better because of them? Just because millions of people have bought a book or gone to a seminar does that mean its worthy to be called Thought Leadership? Or does it just require the herd to say ‘that’s great!’ and hey presto in an instant a new and exciting Thought Leader is born. Sounds simple, but is it?

For more information on all things digital, you know the drill