All posts by Andrew Radics

Andrew Radics is our master of Search Engine Optimization and Online Reputation Management. He has a deep understanding of how to get the right traffic to websites without paying search engines for placement.

Why You Should Be Using Google+ in Your Business

google+,marketing campaigns with google+Google + has long been viewed by many as nothing more than a failed attempt at taking on Facebook. Failed attempt or not, there are some very powerful reasons why you should take Google+ seriously when it comes to your online marketing campaigns. When you use it right, it can be a powerful marketing tool for your business. Just how powerful? Well, consider some of the facts about Google+ and judge for yourself.

Who uses Google +

  • Currently around the world there are over 500 million registered users
  • 63% are males
  • 37% are females
  • 48% of Fortune Global 100 Companies use Google+
  • 40% of marketers use Google+

Information About Google+ Users

  • 28% make at least $60,000 per year
  • 31.5% of users live in the USA
  • 42% of users are single
  • 45% of users are between the ages of 18-24

Other Facts

  • 1.5 billion photos get uploaded to Google+ every week
  • 300 million monthly active “in stream” users

If those figures do not impress you, then you are missing out on a very valuable marketing resource for your business. If you can see the potential in using Google+, then you need to take action. However, like with any marketing tool, it’s not just a matter of slapping together a profile, putting up a post or two and hope for the best. There is a methodology to making your message seen by as many users as possible.

A good place to start is to understand some of the features Google+ has.

  • Within your Google+ account, you can set up pages where you can share your photos, promotions, thoughts and links
  • You can put up posts which allows you to interact with your clients or customers and share relevant information with them
  • There are what Google calls ‘Hangouts’ where you can video chat with your customers and colleagues and get valuable face to face feedback
  • The ‘Circles’ feature allows you to connect and direct specific content to different types of customers

By sharing related videos, you can gain approximately 28% more engagement with people in your circles on Google+. One tip is that if you post on a Friday between 11am and 2pm, your posts are more likely to be read as there are more people on between those times.

To leverage Google+ for your marketing, it doesn’t take a great deal of effort. If you participate in the community, in no time at all you will notice an increase in the amount of relevant traffic being sent to your site from Google+.

The Impact of Googles Hummingbird Update

Googles Hummingbird UpdateGoogles Hummingbird UpdateAt its 15th anniversary event, Google announced an update, called “Hummingbird” to its search algorithm and informed participants that it would impact more than 90 percent of searches worldwide. Amit Singhal from Google later said it was perhaps the largest change to the algorithm since he joined the company back in 2001.

Hummingbird dramatically improves what Google call the “semantic search” and provides a greater ability for people to perform searches using normal conversational language. As the trend for conversational search becomes the norm, the “Hummingbird” update lends understanding not only to the intent but the contextual meaning of terms that are used in a query.

It appears that with Hummingbird, Google now has the ability to better answer those long-tail queries even if a certain page is not optimized for them. This means that some pages may have a better chance of being found for certain queries.

Search Engine Land’s Danny Sullivan explained: “Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words”.

The Need to Concentrate on Quality

Google has had a tendency to bemoan poor quality sites and advocates the introduction and use of high quality content on all websites. This latest update can be seen as simply another step by the search engine giant to make sure they offer the most relevant pages in their search results.

All website owners need to make sure that their website is built on quality. This benefits not only search optimization campaigns, but also online business in general. A websites conversion will increase, average sales value will also rise and bounce rates will drop.

Your Content Marketing Campaign

With the Hummingbird update, Google is trying to ensure that the content of a website is placed front and centre. The search engine is effectively promoting those sites that have on offer a general and well-rounded approach to a particular topic. If you provide this level of content, it will help ensure the best results for your site.

Authority

It has never been a secret that Google considers the authority of a page (and even the authority of a page author), to be highly important. Authority will become even more relevant and pertinent with even greater emphasis placed on page content.

The purpose of Hummingbird is to ensure that Google delivers users to the most appropriate page of a website, whereas previously it was more likely to take visitors to the site’s home page. With this in mind, every single page should be closely targeted to the needs of your potential visitors. This not only helps improve conversion rates as part of a conversion rate optimisation plan but will also help to drive traffic to the pages of a website via Google results.

To Help Hummingbird, Social Signals Play an Important Role

The key to getting your organization or business to place high in Google search results is to make sure it is influential in many social media networks. The number of followers and likes connote social proof. This is evidence that people think what you say really matters. Believe it or not, it’s just as your mother said: there’s nothing more valuable than a spotless reputation.

The social network of choice for Hummingbird is Google+

It’s hardly surprising that Google would design its new algorithm to privilege its own social media platform, which is Google+. Hummingbird is going to place you higher in its search results if you are able to demonstrate some degree of influence in the Google network. Given this, the sensible move is to put some energy and thought into your profile(s) on Google+.

Over the next decade, we can only expect the changes heralded by Hummingbird to become even better. With each new update, we can expect that Google’s algorithms will become increasingly more intelligent when assessing the quality of content. Content is king and by having original, high-quality content on your website, along with high-quality and relevant websites linking to your website, you are giving yourself the very best chance to rank and are guaranteed good conversion rates.

If anything, Hummingbird represents an opportunity for those businesses willing to invest the resources into quality content, because your sites rankings will improve. Less professional rivals will find themselves out ranked and out classed.

For more information on all things digital, you know the drill

Is Your Site Web Crawler Friendly?

The most successful online businesses and companies all have one thing in common and that is, they all know how to make search engine optimization work for them.

Search engine optimization is the art and science of making websites attractive to the   search engines. The first essential step in successfully achieving stellar search engine optimization is to lure a search engine’s web crawlers to your website. Web crawlers are computer programs that the search engines use to gather data and index information from the webpages. The information the web crawlers gather is used to determine the ranking of a webpage.

One of the fastest ways to hamper a web crawler is to construct a website that has frames. Many search engines have crawlers that can’t penetrate the frames. If they can’t get enter a webpage to read it then that webpage remains unindexed and unranked. One search engine which is Google has web crawlers that are capable of penetrating frames. Before presenting your website to a search engine do some research and find out if they have a web crawler that is incapable of penetrating  frames.

If you have written URL’s that have a whole series of random numbers and letters, it would  be worth the effort to go back and rewrite your URL’s. Ideally they should be readable, make sense to the search engines and to people reading your website. Once you have revised your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers.

A site map page is a page that contains nothing else except links to every single page of your website. Use the title of each individual page as the link text. This will also provide you some extra keywords that will help improve the ranking the crawlers assign to your website.

Typically, the site map page won’t appear in the search results. This happens due to the fact the page doesn’t have enough text for the crawlers to give that individual page a high ranking, since after all its nothing more then a portal to the rest of your site and your human users won’t need to use it. Don’t panic if crawlers don’t instantly appear to index your website. There is a huge number of websites available on the internet that need to be crawled, indexed, and ranked. It can sometimes take up to three months for a web crawler to get to yours.

Having a site that is set out properly and made as search engine friendly as possible should be high on your list of priorities when it comes to the design of your site. Your goal is to give a web crawler from a search engine as much assistance as possible in being able to index your site so that you can, in time, achieve high rankings in the search results.

For more information on all things digital, you know the drill