‘ Aint What You Do, It’s The Way That You Do It

There’s an old jazz standard that goes (in part):

When I was a kid about half past three

My ma said “Daughter, come here to me”

Said things may come, and things may go

But this is one thing you ought to know…

Oh ‘t ain’t what you do it’s the way that you do it

‘T ain’t what you do it’s the way that you do it

‘T ain’t what you do it’s the way that you do it

That’s what gets results………………….

You can try hard

Don’t mean a thing

Take it easy

Then your jive will swing….

We live in a constantly changing world, facing a constantly shifting range of issues.  It’s easy to get caught in what one of my coaches calls “toxic seriously”.  Unwittingly, we can bring this to the way we message our clients and customers.

How we succeed in business and is as much about the style and grace with which we present our message as about the content.

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Leigh Baker

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