Over the last couple of years, Local SEO has grown considerably, especially provided the growing popularity of smartphones and much better connectivity while being out and about. Nevertheless, it has a lot in common with organic Search Engine Optimization, but its ultimately very different.
The objective of Local SEO is to offer outcomes that are as relevant as possible to the searcher based upon their location. If you searched ‘best restaurant’ on your computer right now, Google would supply you with results that are near to you. However, if you made the exact same search on your smartphone, it would provide you with results depending on where you are at the time.
Setup fees and guaranteed results are next on our list of digital marketing and SEO ripoffs. The reason these two fall under the digital marketing and SEO rip offs category is because cannot guarantee anyone first-page results because they do not control Google or your competitors. If a company or individual promises you that, they are either completely naive or just an outright liar.
Don’t fall for the promising to waive setup fees trick either. Deceptive salespeople usually say that to make you think that by signing the contract then and there, you will save a lot of money in set-up fees.
Someone said to us recently when we said to them that they need more traffic to their website, “we have enough traffic so we are busy enough”! This one you don’t hear very often!
Lucky them! But, what they fail to realize is that while they may be busy at the moment, what happens when business slows down? This is when you need your websites traffic to be consistent as much as possible all year ’round.
Ian and Andrew here discuss the quirky sport of telephone throwing in Finland. Apart from throwing his own phone, Ian along with Andrew talk about the infamous incident when Russell Crowe threw a phone in the hotel suite, resulting in being arrested.
A 19 year old French Moroccan entrepreneur set up a website to let people text their friends for free. He set up Google Adsense on his site and made a total of $46,416.28 in Google Adsense commission.
However, when it was time for Google to send him his cheque, they cancelled his account with no reasons given only to say that he had breached their Adsense programs guidelines. This decision was made only 2 weeks after Google praised him for his efforts and wanted to talk to him about how to optimise his site further.
Does Google have a secret agenda to ban anyone who makes more than $5000 in commissions through their Adsense program as the conspiracy theorists suggest, or is there something else going on?
Ian: Google AdSense! Does it make sense or just sense?
Andrew: What the hell are you talking about? That’s the most ridiculous title you have ever come up with.
Ian: There is kind of a point to it! The point is it sound nonsensical. So that we can then talk about Google AdSense. Now the AdSense platform, as some of you may know, is the program where you actually are putting ads onto your own website in order to earn money through your website. And you can earn some cents. With a C!Or many dollars!
Andrew: However in this case we will talk about a lot of cents. Well I don’t know how much it is in cents but it is $46k. Forty six grand!
Ian: That is 460,000 cents..
Andrew: No.. Oh, god this isn’t making much sense already! This 19 year old had a website and what he did: He set up a website that offered free texting.
Ian: This is the story from Business Insight, yeah?
Andrew: Yep, and he made his money through the AdSense program which is putting ads on the sidebar of his website.If you click on it he gets paid however much that is.
Ian: He made $46,000!
Andrew: Yeah, 46,000 and this really ticked me off!
Ian: Rocked you to the core!
Andrew: Rocked me to the core! Because this guy was doing really well! Mes Textos, or however it is pronounced… The problem was that he was doing really well. He was due to be payed those 46 grand, like I said. Then all of a sudden Google Chopped him. They deleted his AdSense account.
Ian: Is it true that 13 days before they blocked him and he was due for this payout that Google was encouraging him and wanted to help him?
Andrew: Yes, and they wanted to work with him and help him make more money. Obviously they could make more money, which is fine! As a matter of fact here is the email and it basically says -and it was not automated either- it is a real person typing this: “We would like to schedule a call with you next week to discuss some potential optimization on the AdSense performance on your site. While reviewing your account I saw that -Oh my, the english is bad…- seen recent changes that had positive effects on click through rate and has improved your AdSense revenue. Can you share with me via email what changes you did? So that I build and accurate optimization text report for you. Thanks a lot and looking forward to talking to you soon!”
So basically Google is saying we wanna work with you! We wanna help you to optimize your site even better so you can make even more.
Ian: That email is that the one that is supposed to come from Dublin? It sounds like it is coming from a non english speaking country.
Andrew: So, seven days later he got this this notification, in french, it is a french website. Basically saying, I cannot pronounce the french but I will give you a translation: “We have deactivated your AdSense account. Your block is final. We have blocked payment on your corresponding balance.”
Which in this case was 46 000 dollars. However, he kicked up a big stink about it!
Ian: No wonder!
Andrew: In kind to him Now Google would not comment about this specific instance. But they say that we always send a note to the publisher explaining which policy was in question and in many cases giving them a chance to make changes in order to keep the account in good standing. Publishers are also given the opportunity to appeal policy of decisions. Well, Google! This is what really ticked me off! Because this same scenario happened to me back in 2006. I was new to the whole thing. …making some decent money. Not 46,000 but still. Then bang! One day I got that same email notification through that AdSense platform saying that I have been banned for “violating our guideline policies”. And I thought ok?! What have I done wrong? So I emailed them back saying: “What policy did I violate?” No response! So I kept emailing them and even. And finally I got an email back (which I think I still got on one of my old Gmail accounts saying): “Do not contact us again. You have been banned and the decision is final. That’s it do not call us ever again.)
Ian: How did you know what policy you had breached?
Andrew: I have NO idea what i did wrong!!
Ian: Is this just an example of a Google platform just being so big they just cannot deal with everybody.
Ian: They don’t wanna deal with everybody.
Andrew: How do you go from sending a guy an email of praise for doing so well and then 13 days or so later banning the guy! He is clearly not talking to the other departments, so I don’t know what went on. He is obviously suing Google, Google is being sued in the U.S for these exact type issues as well. We did a video the other week for “the ridiculous reasons people sue Google” this is not one of them. This I think is a genuine reason to sue google.
Ian: Yeah I love Google but I would sue Google for this.
Andrew: This is a little guy, this isn’t some giant corporation who can afford to lose 46 grand.
Ian: I really want to see how this turns out, I want to see the details. Once this gets through the court, what the result is, what Google says about this because this is
Andrew: We should follow it.
Ian: As you know I am usually jumping around praising Google but this is ridiculous. I mean if you are going to do that great but give a reason, a legitimate reason, communicate with people. This is one of my pet peeves.
Andrew: He was just banned, just like that. Even on their own admission they always tell you what you did wrong. I didn’t get one, he obviously didn’t get one. He didn’t get the chance to fix something that he did against their guidelines. Do you think guy who earns… who knows he is going to get a cheque $46000 is going to screw things up by going against Google guidelines, of course he wouldn’t.
Ian: Wow I don’t think you’ve got this wound up on any of our hangouts about Google.
Andrew: This… I feel sorry for this guy because he is not a huge corporation.
Ian: Now Google has a partner program which they’ve really been wanting us to be active members in and it’s a fantastic program. Perhaps the only way that he could have been in better standing or got a better response from Google is if he was part of the program. Maybe the partner program and then he would of been more of a “friendly,” I don’t know. You have to spend 10 thousand dollars on Adwords to become an official partner.
Andrew: Maybe if they were to pay him his 46 thousand dollars, he would of been able to spend his 10 thousand dollars and then he could be heard.
Andrew: There you go.
Andrew: We will not stand for this Google! I’m sorry.
Ian: My god, this guy is like 19. This is his introduction to the online world, his first business idea that he comes up with. You know, excited, entrepreneur, bang! this is what Google does to him.
Ian: He is going to spend his life probably no matter what the result. jaded by the biggest search engine
Andrew: He could spend more than 46 thousand dollars hiring a lawyer to fight this and it could stretch out for decades.
Ian: Who knows what business this guy is going to come up with after this? Is he going to want to work with Google? Is he going to want to… I mean this not good for Google or the reputation of their partner program.
Andrew: Just on that there is a theory going around about this sort of thing saying that if any advertiser makes for than 5 thousand dollars Google will automatically ban you and they won’t even tell you about it. Now this is the conspiracy theory which is going around which sounds a little bit far fetched.
Ian: It sounds absolutely ridiculous.
Andrew: Google don’t get paid unless people click on the ad. Advertisers don’t pay Google unless they get the clicks. So why would Google? It is just chopping, what is that saying… cutting off your nose.
Ian: Cutting off your nose to spite your face. My mother used to love saying that and she would be saying this right now if she understood what Google was.
Ian: Sorry mum you know what Google is but you don’t know what Google adsense is and quite frankly I don’t think anybody does. Even if they lay out some sort of guidelines who knows what hidden guidelines are going on behind the scenes? What communication breakdowns are going on?
Andrew: Everybody has seen Adsense ads… these little sidebar ads, little fixed ads in the side of a website. They aren’t in your face like Adwords ads are. Everyone would of seen them but you may not have noticed them.
Ian: Well this will have to go in the playlist Google bashing.
Andrew: Google Bashing!
Ian: For real this time, normally we are defending you Google but with the facts we have here from business insider, we can’t do it.
Andrew: Not this time sorry fellas
Ian: We will follow this up with more information because this has obviously got under our craw. Is that what you say?
Andrew: Yeah, your mum probably didn’t say that.
Ian: My mum didn’t say that no, she said a lot of other things but.
Andrew: Maybe we should shut up now.
Ian: Oh man we haven’t been this wound up in ages.
After 274 days of absence, we are back. After successfully taking on another nine months of interesting corporate clients, we have gained a wealth of knowledge and experience that we are dying to share with you.
There are always departments in every business who butt heads with differing views occasionally, but it is how you deal with these instances to reach that common goal that is so important. In the last nine months, we have experienced occasions like this with a number of our clients where they believed they knew how to perform SEO because they knew the backend of the website.
However, this can have detrimental results, as there is a very distinct difference between someone ‘thinking’ they know how to conduct SEO, compared to agencies such as us, Mad Scientists, with years of experience and R&D under our belts who can really make a difference to your brand.
In this hangout Ian and Andrew share with you their 3 tips of how SEO and web developers can work better together. We will be discussing:
Park the ego
Listen and learn from each other to work towards the same common goal for the business
We ‘Mad Scientists’ are specialists
We have always been big on constant research and development and with many years of doing so along with our experience – we like to consider ourselves as very knowledgeable in what we do.
Explain to the client:
Why what we do is different to other digital agencies and why we get the results.
There are many arguments for the pros and cons of both methods. In this short video, we try to condense the reasoning behind why we thing that organic SEO is a better option to take for your website than the short life span of Adwords or any other type of PPC (pay per click) advertising for that matter.
Everyday, all of us at work receive many telemarketing calls from companies trying to push their services. If its not phone calls, then its emails. We have a big problem with that. We understand these people have a job to do but the problem lies in their ‘cookie cutter’ approach and their regimented marketing script. They tell you that:
they can get you to the top of Google in 3 months or less
they can get you more business/leads
All of which sounds great! But, when they tell you this, they have not done any research on your website or your industry. It’s just a generic script they have to read. For this reason, SEO companies that are really good at what they do, do not need to use telemarketing companies or email list companies to get their business. Its all based on referrals from happy and satisfied clients who are happy to recommend them to other businesses.
The SEO companies that have to rely on cold calling methods really do not know SEO at all. If they did, then their own websites and other forms of digital marketing should be generating all of their leads. After all, isn’t that what they do? Think about that the next time you answer a call from a telemarketer or read an email from someone representing a local SEO company.
In this video, Andrew Radics and Ian Hopkinson discuss why SEO companies should not rely on telemarketing or spammy emails to generate business.
Many businesses are still not taking seriously the task of employing digital strategies that will work for them. If they do, most of the time, they aren’t doing a good job. Digital marketing that is not done correctly, can do more harm than good both to your website as well as your brand.